Media hegemony power point

media hegemony

1. Media Hegemony Muhammad Sohail Roll No 8725

2. Media It is the age of mass media, now media is very important in peoples life. In the present era media’s influence on the people and institution has increased . The mass media organization gain great power, Power to create and change public opinion

3. Hegemony Hegemony drive from Greek world Hegeisthai which translate “ to lead ”. Early leader who were able to exert a great deal of control and influence over a group of people might be referred to as hegemons.

4. Hegemony The concept of hegemony was first put forward by Antonio Gramsci Hegemony refer to the idea “ Dominance or control of one group on another ” Control or dominating influence by one person or group, especially by one political party or group over society or one nation over others is called hegemony.

5. Media Hegemony Media is in the hands of dominant elite. The mass media are controlled by the ruling class in society. which uses it as a toll for exerting control over the rest of society so that elite can be upper.

6. Gramsci and media Hegemony Media is considered social institution in society Media try to develop/create a consent in society about ruling class in the masses Media manufacture concept ( that support the dominance class ) in group of people who work for society in different time and types. Important is that domination of elite through ideology rather than force

7. Media Hegemony and different views Golding says “ The class which has the means of material production has control at the same time over the means of mental production”. Karl Marx “ The class which has control on economic means of production also control mental means of production”. Jim Morrison “ Whoever controls the media controls the mind”.

8. Media Hegemony

9. Reason to Hegemony Finance is necessary for a media organization , There is a class who, use money to control the power, and remain dominant in the society. Advancement in technology also a big reason because the countries which have advancement in technology use it for dominance. (Nuclear bomb) The control of money thus equals a control of power. Because of the large investment in campaigns by wealthy individuals, those who support better tax breaks for the rich have more money to spend on campaigns and greater chances of winning. Because politicians depend upon continued monetary support from private wealthy individuals to stay in office, they must vote for tax laws that favor the rich.

10. How Hegemony Spreads Political elites control media by bringing media professionals into their sphere Reporters tend to cover topic and report those issues that are favorable to the dominant ideology Across Society, there were many interest groups that people aligned them. Ruling class managed to rule, by taking on the interests of enough of these groups, and therefore gaining the consent of the majority.

11. Media Hegemony And Western Media West after the invention of Radio totally use it for their own interest .West very rapidly made progress in the technologies about mass media, because they spent large investment for advancement of media. West through mass media disseminated only those information to other world which cause dominance of their ideas on the other. They use mass media for propaganda against Muslim Countries to meet their goals.

12. Gulf war and America Create the hegemony of American army ,shows American are fighting for freedom of people , American are doing best, fighting against the evils Important is that people from all over the world supporting this that American doing best The War you don’t see, john Pilger Americans army fight for democracy and for human right instead of dead bodies welcoming the army and portray the people that they are the winners, showing people meeting with army ABC Welcome home America HBO Welcome Home Heroes

13. Media Hegemony And USA In the past, Americans were trying to direct the world that masses didn’t have any right in Iraq and Afghanistan. They don’t have the right of freedom of expression. Through mass media they propagate the perception that women of these countries have no right to participate in the election, to do business, get out from their houses, and to get education. So, to spread their ideas in the entire world, they use mass media to shape the opinion about these country. After 9/11, they also used their media especially electronic media to tell the world that Muslims did that particular.

14. The world will never be the same In the newspaper of 12th September, a famous newspaper of USA, published that “ the world will never be the same”. They were successful to achieve their goals, and proved it that Muslims were the accused of 9/11 incident. They made many films on 9/11 incident and argue that no body can do except Muslims. They made cartoon films in which they presented Muslims as terrorist. They also produced many films in which they presented Muslims as cruel.

15. Thank you