Media Information Literacy Quarter 1 - Module 5: Types of Media

Media Information Literacy Quarter 1 - Module 5: Types of Media

1. Quarter 1 – Module 5: Types of Media (Print, Broadcast, New Media) MEDIA AND INFORMATION LITERACY

2. Compare and contrast how one particular issue or news is presented through the different types of media (print, broadcast, online) LEARNING COMPETENCY:

3. TYPES OF MEDIA

4. PRINT MEDIA 01. Print media is consist of paper and ink, reproduced in a printing process that is traditionally mechanical.

5. Newspaper Magazines Books PRINT MEDIA

6. —Someone Famous “This is a quote, words full of wisdom that someone important said and can make the reader get inspired.”

7. It took about 150 years from the invention of printing press in the middle of 15th century that the world witnessed first regular publication which could be defined as a newspaper. Although there have been claims by many to be decorated as first newspaper like Mixed News in China in 710, Notizie Scritte , a monthly newspaper for which readers pay a " gazetta ", or small coin by Venetian government in 1556 etc , the World Association of Newspapers held "Relation", as the first newspaper published in France in 1605. By this reckoning the newspapers' history is 400 years old NEWSPAPER

8. Here is a brief account of some popular papers: 1621 ---- In London, the newspaper Courante is published. 1631 ---- The Gazette, the first French newspaper, is founded. 1639 ---- First American colonial printing press. 1645 ---- World's oldest newspaper still in circulation, 1690 ---- Public Occurrences is the first newspaper published in America when it appears in Boston. 1844 ---- Telegraph is invented. Alfred Harmsworth (later Lord North cliffe ) develops the first tabloid newspaper, the Daily Mirror,in London. NEWSPAPER

9. A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both. Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is later than the date it is actually published. They are often printed in colour on coated paper,and are bound with a soft cover. MAGAZINE

10. TYPES OF MAGAZINES

11. A book is a collection of paper, parchment or other material with a piece of text written on them, bound together along one edge, usually within covers. Each side of a sheet is called a page and a single sheet within a book may be called a leaf. A book is also a literary work or a main division of such a work Books became part of the mass media after the printing process was invented. Now they are in the reach of almost everyone and could cover any distance on the planet. BOOKS

12. BROADCAST MEDIA 02. Broadcast media refer to media such as radio and television that reach target audiences using airwaves as the transmission medium.

13. Television Radio BROADCAST MEDIA

14. The principal source of information and entertainment for people exposed to mass media. It is believed to be the most authoritative, influential, exciting medium for reaching very large audience. It combines visual images, sound, motion and colour to achieve viewer’s empathy. It allows development of creative and imaginative ad messages in a unique way. It is considered intrusive in nature as the audience have no control over the nature and pace of advertisement. TELEVISION

15. Is a premier mass medium for users and advertisers. It has a wide spread reach and delivers the ad message to a large number of people across the length and breadth of a country. Commercial broadcasting is undertaken in major cities even rural areas. It is one of the personal medium and offers selectivity, cost efficiency and flexibility advantages over other media. Efficiency of radio ad depends upon the precision of script, accompanying sounds and level of distortion. RADIO

16. NEW MEDIA 03. New media are content-organized and distributed in digital platforms (e.g. Social media). Another concept that arises with accessing information is the transformation of various media into a digital code known as media convergence.

17. Cinema and Video advertising Internet NEW MEDIA

18. Cinema is a popular source of entertainment comprising of audience from all classes and socio - economic groups of society. Films are watched by a significant number of people everyday. It involves use of cinema halls and video tapes to deliver the ad message. Similar to TV, it also combines sight, sound, colour and movement to deliver a creative message. CINEMA AND VIDEO ADVERTISING

19. A worldwide medium that provides means of exchanging information through a series of interconnected computers. It is a rapidly growing medium which offers limitless advertising opportunities. It involves use of world wide web to showcase a website or e-commerce portal to the world. It provides a sophisticatedgraphic user interface to users and is accessible to anyone with a computer and broadband connection.” INTERNET

20. Media convergence is the co-existence of traditional and new media; the coexistence of print media, broadcast media, the Internet, mobile phones, a well as others, allowing media content to flow across various platforms creating a digital communication environment. MEDIA CONVERGENCE