mediaandinformationliteracycommunication-pptx.pptx

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1. Introduction to Media and Information Literacy (Part 1) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MIL PPT 01, Updated: October 26, 2016 MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies The learners will be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).

3. Topic Outline I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology Literacy

4. FORMATIVE ASSESSMENT: RECITATION What is communication? How do we communicate? Why do we communicate?

5. VERBAL AND NON-VERBAL COMMUNICATION Verbal Communication - an interaction in which words are used to relay a message through speech or with the use of voice. Non-verbal Communication - an interaction where behavior is used to convey and represent meanings.

6. Information- processed data and/or knowledge derived experiences, instruction, signals or symbols. Media- channels or ways we used to transmit or communicate messages; communication tools. Technology- application of scientific knowledge to the practical aims of human life or to change and manipulate the human environment.

7. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)

8. Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?

9. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)

10. TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4… Xn ) Feedback (f) Advocate (A) Channel (C) Audience (B)

11. TRANSMISSION MODELS Gerbner’s Model of Communication (1956)

12. RITUAL OR EXPRESSIVE MODEL Communication as a Culture (1985) by James William Carey views communication as "a representation of shared beliefs" communication is defined as "a symbolic process whereby reality is produced, maintained, repaired, and transformed"

13. PUBLICITY MODEL communication as display and attention audience as “spectators” rather than participants or information receivers

14. RECEPTION MODEL “Encoding/ Decoding" model of communication by Stuart Hall (1993) Messages are open to various interpretations.

15. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954)

16. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960)

17. What have you learned about communication after studying the different models? SENDER MESSAGE MEDIUM RECEIVER EFFECT

18. How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools

19. FORMATIVE ASSESSMENT: RECITATION How does Facebook serve as a tool for communication? How does Facebook affected how people communicate with each other? How does Facebook affected the quantity and quality of information available to people?

20. MEDIA LITERACY, INFORMATION LITERACY, AND TECHNOLOGY (DIGITAL) LITERACY MEDIA RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION

21. MEDIA AND INFORMATION LITERACY (MIL)

22. MEDIA AND INFORMATION LITERACY (MIL)

23. VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from https://www.youtube.com/watch?v=b-Y6LRIppU4

24. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for Teachers http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-culture.html http://juliemartin.org/juliemartin-audiencesreception.pdf http://communicationtheory.org/category/communication-models/page/2/