MEetings Incentives Conventions Exchange_CHAPTER-VIII_G3.pptx

This is a module/guide for learning MICE for tourism and hospitality students

1. BUSINESS TRAVEL, BUSINESS EVENT AND MEETING INCENTIVES, CONFERENCES AND EVENTS (MICE) MANAGEMENT CHAPTER 8

2. LEARNING OBJECTIVES At the end of this chapter, the student must be able to: Define and explain business travels; Understand how mice relates to the tourism industry; and Understand the meaning of each sector of mice

3. Business travel can be seen as leaving one place to another to attend to an important need that will enhance your personal or business revenue. It will require you meeting with clients or colleagues to dialog or negotiate on issues that will affect one or more business ventures. It involves working away from your workplace or home. It may not be convenient, but it is necessary and important. It may be a personal assignment or part of your job responsibilities if you are employed in an organization. If you run your own business, it may be a way of expanding your business network and relationship. BUSINESS TRAVELS

4. MAIN REASON FOR BUSINESS TRAVELS Networking. A handshake followed by a face-to-face chat is still the best way to meet and get to know someone - much better than Skype calls or reading dozens of emails and text messages. You may also want to personally show your leadership skills. Examples & samples . You may need to take examples or samples of your work or see examples or samples of something you're considering investing in. Explaining something - such as a product or service you offer - while with someone and actually seeing they understand is much better than any other way. Be personal . You want to meet suppliers, customers or clients to take them for drinks and a meal and personally give them a gift as a way of showing your gratitude. You want to show them that they are worth the time that it takes to make a personal visit.

5. MAIN REASON FOR BUSINESS TRAVELS Check conditions. You prefer to visit suppliers to see everything looks fine. For example, someone having T-shirts made wants to see the conditions for workers are good. Or you are supplied food products and want to see where it grows and the facilities where it's produced and packaged. These conditions can never be properly assessed through a flat screen. Location. Your company may have offices in various locations and it's helpful to visit so you know the environment. Or you may need to inspect something for work purposes, such as a plot of land you're interested in. Attending meetings and events . You need to attend a meeting, lecture, and exhibition or show that's relevant to your business.

6. MAIN REASON FOR BUSINESS TRAVELS Doing a deal. Business advisers Oxford Economics discovered through research that potential customers are nearly twice as likely to sign with you if you have a face-to-face meeting. So it's definitely worth making that trip to see them. Incentives. These trips are to motivate employees, and involve such as going on teambuilding weekends - which although might involve a leisure event are essentially for business purposes. Search the world. You want to look for or confirm new products are right for your business. You want to meet potential new suppliers or employees

7. MEETING INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT (MICE)

8. Generally, MICE events are activities and events that involve attendees who share a common interest and gather in a place . The for the gathering should be a arranged beforehand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering. MICE Industry is one of the most important sectors of tourism , which brings a big amount of income and creates a positive image of the destination. We can further explain the gatherings by their different formats: MEETING INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT (MICE)

9. M= MEETING (CORPORATE) A meeting is the coming together of a group of people to discuss or exchange information . In some regions, meetings may be seen as a small-scale conference by others. Meetings are one-time or repeat travel events centered on an activity or goal. Meetings often take place at hotels or convention centers. Simply put, meeting travel refers to organizing any number of people for such a meeting, which means it could also include a company sporting trip. MEETING INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT (MICE)

10. I = INCENTIVES Incentive travels include leisure trips emphasizing pleasure and excitement and which may appear to have little or no connection to business . Those that meet the relevant criteria are then rewarded by taking part in the incentive travel trip (sometimes referred to as the award). These are usually group trips with a set itinerary where all those qualifying take part in the same program of events and activities, however individual incentive trips are also used by some companies. These are trips planned as a professional reward, often for performance or loyalty to the sponsoring company. Incentive travel doesn't usually have a business or explicit educational component but instead is more of a nonbusiness vacation with the aim of continued motivation for performance. MEETING INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT (MICE)

11. C = CONVENTIONS (CONGRESS, CONFERENCES AND CONFEXES Convention is an event where the primary activity of the attendees is to attend educational sessions, participate in meetings/discussions, socialize, or attend other organized events. Therefore, conference/convention travel involves organizing itineraries, meetings, and events for people from the same profession or field. MEETING INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT (MICE)

12. E = EXHIBITIONS Exhibitions can generally be portrayed as 'presentations of products and services to an Invited audience with the object of inducing a sale or informing the visitors . These are events geared toward the display and promotion of products or services. Like conferences, there is usually a particular category of focus involved. Exhibitions are often included in other conferences and meetings, though, meaning that there is often overlap between agents in these industries. Businesses court new clients and debut their latest offerings at these events. MEETING INCENTIVES, CONFERENCES AND EVENTS MANAGEMENT (MICE)

13. ROLE OF MICE MANAGEMENT IN TOURISM INDUSTRY MICE tourism can contribute significantly to the development of a tourism destination MICE tourism consists of large groups which are usually planned well in advance, these groups are brought together for the purpose of conferences, conventions, seminars, workshops. meetings or exhibitions. In the recent times MICE is also called 'meeting industry . Other industry educators feel that the industry should be called 'events industry' to be an umbrella term for the vast scope of the meeting and events profession. MICE events are usually centered on a theme or topic and are aimed at a professional, school/college, academic, entertainment or trade organization or other special interest group.

14. ROLE OF MICE MANAGEMENT IN TOURISM INDUSTRY MICE Tourism is a need of the hour for any company. It helps the organization to expand its client-base and keeping of the present market intact. Apart from other ways of promotions, this can be achieved by participating in huge conferences, seminars, events, exhibitions and other meetings. Apart from bringing industry counterparts together, MICE tourism helps in synergizing ideas and increasing sales and revenues. Not only this, MICE industry is also a service industry, which encompasses transportation, sales, finance, and travel. The reason why MICE Industry should be promoted is the potential that it has for boosting the economy.

15. END OF PRESENTATION MADALI, LYRA ORDONA, MARJORE DE CHOSA, JOYCE PINEDA, KRISTINE CAE COLONGON, JEFFREY REYES, HYRON MARQUEZ, JOSHUA CLEOFE, JISSRIEL GROUP 3