memes and their evolution and future.pptx

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1. History And Evolution of Memes

2. What is a Meme? An image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations.

3. Origin Of Memes Humans have used memes to communicate for as long as they have used any symbolic system. Difficult to identify the first meme ever, the British evolutionary biologist Richard Dawkins is credited with introducing the term in his 1976 book, “The Selfish Gene.” “the skeleton mosaic” (c. 3rd century B.C) was discovered in the ancient city of Antiocheia.

4. SIMPLICITY Simple and clear images and visual aids are more memorable More acceptance Easy undersatanding Social Proof WHY MEMES?

5. PSYCHOLOGY OF MEMES RELATABLE Memes often reflect common experiences and sentiments HUMOR It is an effective way to engage people It triggers possitve emotions RELATABLE ?

6. The sharing of memes shows the human tendency to follow the behavior of others, it creates a sense belonging among those who get the joke and the emotions are expressed in an attractive way “It can’t change the situation but it can change the emotion”

7. Early Internet Meme era Pre-social media (late 1990s - early 2000s) Early social media (mid-2000s -early 2010s)

8. Pre-social media (late 1990s - early 2000s) Simple images and text based jokes Shared on emails and forums

9. Early Social media (mid-2000s- Early 2010s) Rise of platforms like Reddit, 4Chan and 9GAG fostered meme creation Youtube launched in 2005 Launch of Vine led to short form meme content

10. Popularity of cats on the internet increased GRUMPY CAT

11. Rick roll Rick Astley - Never Gonna Give you Up

12. Memes started getting popular, entering pop culture 1 more episode sleep Completing assignments on time Starting 2 hrs. before EOD

13. Memes in the Now Diverse Formats: No longer just static images with text - include GIFs, short videos, deepfakes, and more. Pop Culture Influence: Memes often reflect and shape popular culture, politics, and societal trends. Meme Communities and Trends/Challenges

14. Layered Meanings Blurred lines Subversion Awareness Enter the Era of Post Irony

15. Usage of memes Entertainment- Memes are widely shared to spread laughter and bond over shared experiences. Marketing and Branding : Memes are widely used by almost all the brands to mark their presence, engage with audience and promote their brands by creating a relatable brand image.

16. Education: Memes are also used as an education aid. It makes learning fun and engaging. Political and Social Activism: Memes are considered as a powerful tool for spreading awareness, gaining support or fuelling moment to any social or political cause.

17. Easily diseminiate information to youth Issues regarding ethicality Tool for Marketing The future of memes