Memorylanes at ARCHETYPE: Crafting a Visionary Business Model through Collaborative Ingenuity"

"Explore the innovative journey of 'Memorylanes' at ARCHETYPE, where a team of 6 students embarked on a 15-day endeavor to establish a captivating business concept on paper. Witness the fusion of creativity, teamwork, and strategic planning in bringing this visionary venture to life."

1. CONTENT Problem Solution How Does It Work How Will We Make Money Market / Marketing Business Economics

2. Problem Statement Where to use the clothing that is currently unwearable ? How can we upcycle these clothes in order to preserve memories attached to it? How can we freeze moments that are spend with our closed ones ?

3. Solution Creating useful items from unwearable clothes by upcycling it. Reminiscing memories attached with those clothes. Help people staying connected with their close ones.

4. How does it work?

5. The Facts! “As convincing as your business might sound to you, it’s important to recognize that it is still largely untested guesses & hypothesizes that will almost certainly change” Prove that your customers want you! Go out to the field. Conduct surveys (Quantitative) Interview / Talk to your customers (Qualitative) Talk to your key partners Want to impress? Great to add quotes from people you spoke with “… I would definitely pay…” Even better? Tell us how much they said they are willing to pay.

6. How do you make money? Sales :- 1,34,400/- (Approximate) Expenses :- 85,000/- (Approximate) Net profit :- 49,400/- (Approximate)

7. Your market Customer Segment Middle Class Family Higher Middle Class Family Upper Class Family Our Competitor? Every small business that are operated on small scale with single product type. Our Advantage We are offering a single platform that can accommodate every possible variation in this market niche.

8. Marketing Market-entry strategy Instagram Advertisement Word of Mouth Pamphlet and Brochure

9. Business Economics Don’t confuse the judges with excel tables! Investors are looking for key numbers: What is the initial required investment to start your business? What is your pricing strategy? Can you back it with your customer surveys? When do you forecast to breakeven? How many products / services do you need to sell to breakeven? Show a graph of where / when your Costs (customer acquisition costs) are going to decline. Be ready to explain why. ash flow’s are positive

10. Thank you !