METHODS OF COMMUNICATION.pptx

medical education

1. METHODS OF COMMUNICATION Dr. Abhishek Tiwari, MD Assistant Professor Department of Community Medicine

2. Learning objectives To understand the process & types of communication Its components Different skills of communication Barriers Application

3. Introduction Communication “To share meaning and understanding between the person sending the message and the person receiving the message” Verbal & Non-verbal Verbal - the tone of voice can communicate feelings and emotions that are as significant as the words being spoken

4. Communication Process Definition Types Components of process Communication skills Barriers

5. Components of communication process The Sender The Receiver The Message The Channel Encoding / Decoding / Feedback

6. Communication Skills Definition Listening with lot of intent to what the receiver wants to convey Understand your “Target Audience” Friendliness Confidence

7. Communication Skills Two-way feedback Be understandable Be a good listener Importance of body language Responsiveness

8. Barriers in Communication Physiological - difficulty in hearing & speech Psychological - emotional disturbance Environmental - noise Cultural - illeteracy, levels of knowledge Semantic barrier - difference in interpretation of meaning of words

9. Health education & communication Overall strategy / approach Levels of health education Activities undertaken in individual methods Methods of health education

10. Strategy/ Approaches in health education Simple health education strategy Health education combined with facilities or services Health education combined with statutory provisions Comprehensive health care approach

11. Levels of Health Education Individual & family health education - Interview, counselling Group health education - FGD, panel discussion, role playing Education of general public (mass)

12. Health education “Multiplicative effect” “Ascending Education”

13. Methods of Health Education Individual instruction (Counselling, patient instruction) Lecture: discussion Educational television / computer Audiovisual methods Mass media methods Peer group discussion Programed learning Simulation & games Inquiry learning Behaviour change methods

14. Planning & Implementing Health Education Situational Analysis Consolidate data on knowledge, attitude and behaviours Make the Community Diagnosis Ensure community participation State the educational goals & objective Identify methods for health education Disseminate implementation plan Implementation

15. Models in Health Education KAP IEC BCC TRIANDIS

16. Principles of Health Education Community participation Clear understanding and comprehension of “Target Audience” Voluntarism Respect for cultural norms Health educator - credibility

17. Principles of Health Education Evaluation & feedback Accuracy Reinforcement Positive change Hands - on Propaganda & advocacy

18. Introduction Non-verbal