Methods of Data Collection for Qualitative Research.pptx

Methods of Data Collection for Qualitative Research

1. Unit 5: Qualitative Research Design and Methodology Lesson 3 Methods of Data Collection for Qualitative Research

2. How do we ensure that we collect rich and substantial data? ‹#›

3. ‹#› Identify the different methods of data collection for qualitative research. Choose an appropriate data collection method for a research study. ‹#›

4. ‹#› 1. 2. 3. 4. 5. My partner is...

5. Qualitative Research Data Collection Methods In qualitative research , data are often expressed in words rather than being measured. ‹#›

6. Interviews An interview involves a researcher and a participant who engage in a conversation with questions focusing on the topic of the research study. ‹#›

7. What are the things that you should remember in conducting a good interview? ‹#›

8. Interview Structures Structured Interviews pre-set questions no follow-up questions only ask what is in the guide ‹#› ‹#›

9. Example What are your hobbies and interests? Do you consider your hobbies and interests as a deciding factor in choosing your SHS track? What track do your parents like you to take up in SHS? ‹#› ‹#›

10. In an interview, it is a must to ask questions that address the objectives of the research. ‹#›

11. Interview Structures Semi-structured Interviews more open-ended few pre-determined questions participants are encouraged to elaborate on their responses ‹#› ‹#›

12. Example Researcher : What was the most interesting part? Participant : The solution’s changing colors Researcher : What makes you say that it is the most interesting compared to the other events that happened? ‹#› ‹#›

13. Good questions are free of bias, open-ended, and not leading in order for the respondents to freely express their answers. ‹#›

14. Interview Structures Un structured Interviews lack a predetermined set of questions done casually appears to be conversational ‹#› ‹#›

15. Example Researcher: Hey, brother. I heard you are already a financial advisor. How is it? Informant: Hey, bro. Yah, I’m in the insurance industry now. Researcher: Great to know that bro. I heard it is quite rewarding financially too. How do you actually earn from it? ‹#› ‹#›

16. Focus Group Discussion requires a group of people to participate in a discussion about a certain topic useful in generating a deeper understanding of participants’ experiences and beliefs ‹#›

17. Example “ Palarong Pinoy : An Alternative Play for Grades 1-3 Gadget Hooked Children” conduct palarong pinoy first gather the children for them to undergo focus group discussions ‹#› ‹#›

18. Observation describes a certain behavior or phenomenon in their natural setting firsthand encounters ‹#›

19. How can you differentiate a simple observation from a research observation? ‹#›

20. Observation Structures laboratory observation science inclined researcher collecting data in a systematic manner ‹#› ‹#› Fully structured observe participants in their natural environment researcher tries to be unobtrusive Naturalistic

21. Participant Observation Full participant observation Participant as an observer Observer as a participant ‹#› ‹#›

22. Full participant observation researcher pretends to be a full member of the group being observed serious ethical concerns Example: A researcher pretends to be a fan of a K-pop group in a concert to observe behaviors of a fanatic. ‹#› ‹#›

23. Participant as an observer can be done if you are already a participant in the first place researcher’s identity is disclosed Example: A researcher observes her classmates’ behavior to understand cohesion in groups. ‹#› ‹#›

24. Observer as a participant acceptance of the group members is important trust the researcher Example: A researcher immerses himself to a family of Aetas and observe their culture and practices. ‹#› ‹#›

25. Observations can be classified as fully structured (laboratory), naturalistic, or participant observation and depends on the purpose it serves. ‹#›

26. Document Analysis easily accessible can be accessed either physically or online might already exist prior to the research study ‹#›

27. The most common documents analyzed in qualitative research are public records, personal documents, popular culture documents, and visual documents. ‹#›

28. ‹#› Interview Focus Group Discussion Observation Document Analysis 1. 2. 3. 1. 2. 3. 1. 2. 3. 1. 2. 3.

29. Quick Check When is it appropriate to use a naturalistic observation in qualitative research? What are some of the major issues in using structured interviews? ‹#›

30. Quick Check A student is currently working on her thesis about effective marketing strategies in the industry of fast-moving consumer goods. She wanted to get the insight of a seasoned professional in the field of marketing in this type of industry. ‹#›

31. ‹#› Methods of data collection for qualitative research are used when the study requires rich and substantial data and does not require measurement. Interviews can be classified as structured , semi-structured , and unstructured .

32. ‹#› Focus group discussions require a group of people to talk about their insights regarding the topic of interest. Observations can be categorized as fully structured , naturalistic , or participant observation .

33. ‹#› Documents such as public records , personal documents , popular culture documents , and visual documents can be accessed and analyzed to be used as sources in a research study.

34. ‹#› Gill, Paul, Kate F. Stewart, Elizabeth T. Treasure, and Barbara Lesley Chadwick. “Methods of Data Collection in Qualitative Research: Interviews and Focus Groups.” British Dental Journal 204, no. 5 (2008): 291-295. doi: 10.1038/bdj.2008.192 “How to Run Qualitative and Quantitative Research.” National Foundation for Educational Research. 2013. https://www.nfer.ac.uk/media/2123/resm03.pdf . Langdridge, Darren, and Gareth Hagger-Johnson. Introductions to Research Methods and Data Analysis in Psychology. 3rd ed. London: Pearson Education Limited, 2013.

35. ‹#› Merriam, Sharan B., and Elizabeth J. Tisdell. Qualitative Research: A Guide to Design and Implementation. 4th ed. San Francisco: John Wiley & Sons, Inc., 2016. Morgan, David L. The Focus Group Guidebook. London: Sage Publications, 1998. “Qualitative Research Data Collection.” Amsterdam Public Health. Last modified October 20, 2017. http://www.emgo.nl/kc/qual-data-collection/ .