Michigan.com Capabilities

This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.

I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.

1. Client – Date

2. + agency-level resources = Michigan's largest audience

3. million m onthly visitors 8 Largest audience

4. Research Strategy Creative How does it all add up? Each month, Michigan.com helps more than 600 companies grow their business. Agency level resources

5. Summer15 OBJECTIVES PROPOSAL PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINT & SELECT MAPS/REP CUSTOM CONTENT

6. Objectives

7. Insights

8. Strategy

9. PPC

10. PPC connects your business to people searching for it 81% of shoppers research online before purchase Google's top 3 positions receive 41% of all clicks—paid search will improve your visibility Businesses average $2 for every $1 spent on AdWords Sources: AdMall 2015; Google Insights, “New Research Shows Search Ads Drive Brand Awareness”, June 2014; GE Capital Retail Bank, “Major Purchase Shopper Study” July 2013; Google/ Ipsos Search engine watch 2013; G/O Digital Search Advertising; http://www.google.com/economicimpact/methodology.html Powered by what how why

11. How PPC works Customer types in search terms - your ad that matches appears up top or along right rail Clicks lead to a landing page that prompts calls, form-fills & emails All traffic and leads are tracked Powered by In business since 1999, we strive to be your one-stop shop in furniture. We have Roker , Lenington , Fiskar , and more! Consultants are on-site to not only help you find your dream set, but to help you customize it too! Stop in today and let us help. Come check out our Low Price Promise and get your appointment scheduled today. what how why

12. Expertise. We currently run 2,600 PPC campaigns Proprietary program that picks the top keywords Landing pages/proxy page Real-time reporting dashboard Your solution includes… Michigan.com is one of only 26 Google SMB P artners worldwide Powered by what how why

13. Landing pages

14. Landing pages are what customers see after clicking PPC ads They provide what your website might not: mobile optimized formatting, customization for promotions They bump conversion rates by 25% 75% of searchers act within a few hours Sources: comScore, G/O Digital, Google Effectiveness of landing pages REACH. ENGAGE. ACTIVATE. Powered by what how why

15. How landing pages work Page is integrated with Google Maps Ads guide consumers to your mobile-optimized page . They can get info, watch video, call or fill out a form Leads are tracked with analytics REACH. ENGAGE. ACTIVATE. REACH. ENGAGE. ACTIVATE. Powered by what how why

16. Case study Business segment: C osmetic surgeon Campaign media: Search engine marketing Campaign length: 3 months Geography: Detroit DMA Powered by

17. Case study Business segment : Luxury furniture retailer Campaign media : Search engine marketing Campaign length : 12 months Geography : Detroit/Grand Rapids DMAs Powered by

18. Case study Business segment: C ustom home builder Campaign length: 1 year Geography: Southeast Michigan Powered by

19. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

20. SEO

21. SEO pulls your site higher up the search rankings The most relevant sites rank highest 75% of users never scroll past page one - it pays to be on page one Campaigns are cost effective: 14.6 % of SEO lead results close Sources: inForza.com; www.business2community.com/seo/mobile-seo-need-taking-seriously-01067535#DJFTA1O82R62pS0C.99 Powered by what how why

22. How SEO works Regular updates and links position your site higher on page-one of searches This generates name recognition, credibility and clicks Analytics keep tabs on visitors to optimize results Powered by what how why

23. Expertise. We currently run 5,276 SEO campaigns SEO specialists High-quality custom content Analytics dashboard to continually optimize your rank Your solution includes... Powered by what how why

24. Case study Business segment: Plumber - HVAC Campaign media: Search engine optimization Campaign length: 1 year Powered by

25. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

26. Email marketing

27. Email delivers the highest return on investment in digital For every $1 spent, an average of $44.25 is returned Email provides the precise household targeting of direct mail at a lower cost 66% of US online consumers have made a purchase as a result of an email marketing message Source: Pewter Research Center Mobile Technology Fact Sheet Powered by what how why

28. How email marketing works Emails are automatically deployed by a proven proprietary platform Every click and visit to your site is tracked with analytics Powered by what how why

29. Expertise . We currently run 5,276 email campaigns Teams of campaign specialists Design for desktop/mobile/tablet Regularly updated lists, filtered and double-verified Detailed reporting Your solution includes ... Powered by what how why

30. Case study Business segment: Business-to-business advocacy group Campaign length: 2 email blasts Geography: Detroit DMA Powered by

31. Case study Business segment: A uto dealer Campaign length: 3 email blasts Geography: Detroit DMA Powered by

32. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

33. Maps & reputation

34. Maps and reputation = info your customers need Mobile search leads 47% of consumers to look up a business on a map Good and bad reviews need response - 90% of consumers trust recommendations 70% of consumers are more likely to use a local business if it has info on social Sources: Local Search Usage Study: Bridging The Caps, From Search to Sales comScore/TMP Direction Marketing; Yest , Sterling- Shotland , Dec 2012; Forrester 2013 Powered by what how why

35. How maps and reputation works Info is validated and distributed across hundreds of sites Notifications are sent when people comment on your business or competitors All data is sorted for you in a dashboard Powered by what how why

36. Expertise. We currently run 564 maps & reputation campaigns Experts to ensure location info comes up when customers search Website monitoring and alerts when your business is mentioned Detailed analytics dashboard Your solution includes... Powered by what how why

37. Testimonial “Good follow-up and good communication. I get reports or a follow-up every day. As a small business owner, you need proof that your campaign is working and I really appreciate that.” - Dennis White, owner of Cabinets by C & F Powered by

38. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

39. Social

40. Facebook advertising

41. Facebook ads combine huge reach with precise targeting 70% of campaigns see 3x the return on ad spend, 49% see 5x the return Facebook ads are targeted by location, demographic and interest for maximum efficiency Sources: Vision Critical, June 2013 (based on interviews with 5,657 consumers in the US, Canada and the UK), Datalogix , June 2012; Internet Advertising Bureau; By the Numbers: 70+ Amazing Facebook Stats April 14, 2015; Distribution of times; www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015 Powered by what how why

42. How Facebook ads work Detailed profiles are created to identify your ideal customers Custom ads are built for the right-hand rails and newsfeeds Clicks lead to your FB page, where likes let you share info and promotions Powered by what how why

43. Expertise. We currently run 1,338 Facebook ad campaigns 1 of 10 Facebook Preferred Marketing Developer companies for Ads & Insights Proprietary program that calculates your most-likely-to-buy prospects Creative customized to grab your audience Your solution includes… Powered by

44. Case study Business segment: High-end retail store with multiple locations Campaign length: 4 months Geography: Detroit DMA Powered by

45. Social media management

46. Social management makes your business a part of customers' lives Get the edge – 40% of small businesses using social have less than 100 followers or likes 80% of consumers buy more often because of a brand’s social presence Source: Internet Advertising Bureau Powered by what how why

47. How social media management works Content honed to hook your audience is posted on newsfeeds Potential customers post comments, share it with friends and family Your page is linked, clicked and engaged with – cost effectively Powered by what how why

48. Expertise. We currently run 138 social media campaigns Experienced professionals trained to spur positive reviews and new business Custom content targeted exclusively to your ideal customers Facebook ads that drive engagement Your solution includes… Powered by what how why

49. Case study Business segment: Custom home builder Campaign length: 12 months Geography: Detroit DMA Powered by

50. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

51. Website design

52. Smooth site design turns visitors into customers 46% of consumers say it’s the #1 factor for evaluating credibility 48% say if a mobile site is hard to use, they think the business doesn’t care In 2014, mobile became top way people access the internet Source: www.business2community.com/social-media/104-fascinating-social-media-marketing-statistics-2014-2015 ; comScore : The U.S. Mobile App Report, August 2014 Powered by what how why

53. How web design works Designers ensure your site is easy to use and coded to show up in search results Crisp content and functionality inspire visitors to take action Analytics track all your traffic and leads REACH. ENGAGE. ACTIVATE. Powered by what how why

54. Expertise. We currently run 1,037 web design programs Google Maps and contact form Mobile design/formatting Access to update your page Google Analytics Your solution includes... Powered by what how why

55. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

56. Desktop & mobile display solutions

57. Targeted display ads

58. Display ads reach ideal customers where they go online Ads can be targeted by content, geography, demographics and behavior Brand recognition is boosted up to 63%… site traffic by as much as 300% Offline sales also see gains – up to 43% Sources: Vantagelocal reason to use display ads, 2013; SearchEngineLand.com, 2014; what how why

59. Expertise. We currently run over 300 campaigns statewide Digital/creative specialists who design CTR optimized ads The state’s top media sites that attract over 8 million monthly visitors Network that targets locally and nationally Your solution includes… what how why

60. Retargeted display ads

61. Retargeted ads follow previous visitors to your site This audience is 3x more likely to click on a banner ad Once customers return to your site, they’re 4x more likely to convert than a new visitor Sources: searchenginepeople.com/blog/3-way-retargeting-can transform your display campaign.html what how why

62. How retargeting works Code is created and placed on your site, which attaches to visitors’ computers When those potential customers visit other network sites, the code initiates a special-promotion ad These bring customers back to your site, where all your traffic is tracked what how why

63. Case study Business segment: Senior living center Campaign length: 12 month Products: PPC + retargeting Geography: Southeastern US

64. High-impact ads

65. High-impact ads grab attention and drive higher response Increase unaided brand recall by 124% 61% more likely to be shared 78% more likely than standard display to make consumers curious about a product/brand Bigger, bolder and more engaging, these special ad units see clicks and interaction soar Sources: Underone High impact digital ad vs standard display ads what how why

66. Take over the page to make the strongest impact Designers familiar with your brand gather assets, build your ad and test it before launch Ad is positioned in appropriate section front - it automatically pushes down when visitors arrive Results are tracked and optimized what how why

67. Dominate the most-viewed section fronts with Michigan.com Up to 8 million monthly visitors Elite creative and top ad placement High click-through and engagement rates Your solution includes… what how why

68. Case study Business segment: Financial institution Campaign length : 1 day Geography: Detroit DMA

69. Landing pages

70. Landing pages are what customers see after clicking PPC ads They provide what your website might not: mobile optimized, customized for promotions They bump conversion rates by 25% 75% of searchers act within a few hours Sources: comScore, G/O Digital, Google Effectiveness of landing pages REACH. ENGAGE. ACTIVATE. Powered by what how why

71. Landing pages give customers what they need to take action Ads guide consumers to your page where they can get info, call or fill out a form Leads are tracked with analytics REACH. ENGAGE. ACTIVATE. REACH. ENGAGE. ACTIVATE. Powered by what how why

72. Case study Business segment: C osmetic surgeon Campaign media: Search engine marketing Campaign length: 3 months Geography: Detroit DMA Powered by

73. Case study Business segment : Luxury furniture retailer Campaign media : Search engine marketing Campaign length : 12 months Geography : Detroit/Grand Rapids DMAs Powered by

74. Case study Business segment: C ustom home builder Campaign length: 1 year Geography: Southeast Michigan Powered by

75. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

76. Print ads

77. Newspapers spread awareness and drive sales 61% of adults became aware of a sale because of a newspaper ad 26% cite them as most trustworthy (only 9% say TV ) 79 % of adults acted because of one in the past 30 days SOURCES: Scarborough 2015.1; NAA: “How America Shops & Spends, 2013” what how why

78. Michigan’s largest audience: 1.3M every week Pulitzer-prize winning content and the most-followed columnists The top source for coupons, sales and savings Align with what your customers read daily—news, business, sports, lifestyle, entertainment and more The Detroit Free Press and The Detroit News are Michigan’s most trusted media brands Pulitzer-prize winning content and the most-followed columnists The top source for coupons, sales and savings Align with what your customers read daily—news, business, sports, lifestyle, entertainment and more SOURCE: Scarborough 2015.1 what how why

79. Testimonial “Great traffic from the ad and we did some solid business over the past four days. 100% worth the effort. You have a loyal readership base and they are really digging into Homestyle.” Local Furniture Retailer re: Labor Day sale

80. Preprints and Select

81. Newspaper inserts are superior to direct mail A targeted and less expensive alternative to direct mail, available 7 days a week 78% of adults have taken action in the past 30 days from a circular ad 69% of coupon-users clip from newspapers - the #1 source 48% of consumers find it easier to browse inserts than search online The lower-cost solution that rings up more consistent results SOURCES: NAA: “How America Shops & Spends, 2014”’ Detroit Free Press / Detroit News RAM Reader panels, 2014 what how why

82. How newspaper inserts work Choose ZIP codes in your target market area and reach up to 55% + of all households Deliver preprinted inserts to our loading dock or we arrange printing Engage readers: we deliver inserts to subscribers of our newspapers and Select our advertising-only products what how why

83. OBJECTIVES PROPOSAL Summer15 PRINT ADS DESKTOP & MOBILE DISPLAY SOLUTIONS SEO E-MAIL MARKETING WEBSITE DESIGN SOCIAL PPC PREPRINTS & SELECT MAPS/REP

84. Custom Content

85. Deliver original, top-quality content to your audience Branded, original photos and stories that engage readers while delivering your marketing message Hybrid advertising and journalism Enjoy the benefits of a custom content team without the added payroll or managerial expense what how why

86. How custom content works Talented team of writers, editors and designers at your disposal Target your audience by lifestyle, demographic or ZIP code, or a blend of all three Distribute via major platforms such as the Detroit Free Press and The Detroit News, Sunday Select, or via U.S. mail. what how why

87. Expertise. We pioneered custom content, and our customers love us. “Right from the start, they wowed us with their creativity by coming up with the perfect title, and they’ve kept us with their professionalism, flexibility and competency. We’ve been in great hands with them since day one.” – Nancy Gunnigle , Michigan Humane Society Communications Manager “They do a great job with layout, are always prompt with changes, they come up with great ideas and are always very professional.  I look forward to working with them again this winter and for many to come.” – Mickey MacWilliams , Michigan Snowsports Industries Association Director “They work with our staff selling ads and creating the editorial, and during this process they become a part of the MFEA staff. They helped create the interest of this piece and the project has grown from local Detroit area to state-wide.”  – Cindy Clark, Michigan Festivals and Events Association Here’s what our clients say about us what how why

88. How can we get started for you?

89. Recap Goals Strategy Solution

90. Proposal Sample Key Words Bedroom Furniture Dining Room Furniture Furniture for Sale Furniture Stores Living Room Furniture Mattresses Sample Content Current store promotions Email capture Store contact info & mapping Links to Hampton House website Sample Metrics Keyword Optimization Budget Control Lead Tracking & Monitoring

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