Micromax

About the company................

1. MICROMAX …N OTHING L IKE A NYtHING…

2. Some Facts About Company !!!! Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. Micromax started as an IT software company in the year 2000 working on embedded platforms. Micromax is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics ). Micromax has become India’s 3rd largest mobile brand in a short span of 5 years.

3. About Company F ounder (S) :- Rahul Sharma Rajesh Agarwal Sumeet Arora Vikas Jain CEO :- Deepak Mehrotra Micromax today is a fast growing and emerging leader in the mobile and consumer electronics space in India. Entered mobile handset business in 2008 and in a short span of two years became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations.

4. Cntd … Micromax has global business presence spread across Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil. Micromax has been making handsets through contract manufacturers in China, Taiwan and other countries. It has also setup its own manufacturing unit in India in the state of Himachal Pradesh. The company works with reputed chip makers including Mediatek , MStar (now merged with Meditek ), and Qualcomm.

5. …Innovation… Some of the industry firsts Innovative devices launched by Micromax since inception are: First Long Battery Life Phone with 30 days battery back up X1i Marathon Battery phone with 30 days standby time & 17 days Talk time First Universal Remote Control Phone X235 With Universal Remote Control for TV, DVD, AC in your phone First Dual SIM Dual mode active Phone (GSM+CDMA) Micromax GC700 is the first GSM + CDMA Mobile phone

6. First Superfone with Gesture Control Created a new category called ‘ Superfone ’ with Gesture Control, powered with 1GHz dual core NVIDIA Tegra 2 Processor First Women’s Line of Devices Q55 Bling phone- First women’s phone with a swivel form and Swarovski navigation keys …Innovation Cntd …

7. …Market Strategy… Micromax has been focused in earlier stages in rural areas with feature phones because when we consider Indian market major population lies on rural area which is an huge market by itself. But know we can see change of strategy by moving towards Smartphone's which have great response over the entire Indian market. As per records of 2013, Micromax Smartphone’s is second best selling there after Samsung, in India.

8. …Emerging Market… Breaking out to Smartphone's from Featured phones When there are about 650 million mobile users in India, only 12 per cent of them are Smartphone users. So the headroom to grow is tremendous. Focusing the youth Younger generation are so fascinated towards Smartphone's. They depend more on it, rather than PC for all their works.

9. S WOT ANalysis

10. …Strength… Launching of new products in market frequently. Innovative & Featured products. Low selling price of products. Effective promotion campaigns Most phones are Dual/Triple sim phones

11. …Weakness… Low brand Image Lack of quality in products Poor service after sales support Misunderstanding has an Chinese brand

12. …Opportunities… Increasing growth rate selling of Smartphone's in Indian market. Entry into more international markets . Low-end phones market has becoming very compettive .

13. …Threats… High competition from local & international players Eg :- Samsung, Nokia, Karbonn Entries of new players Eg :- Celkon , Maxx Low price phones from well known players

14. …STP…

15. …Supply Chain Management… Channel 1: Channel 2: www.micromaxestore.com Channel 3: Flipkart, Snapdeal, Shoppingindia

16. …Competitors… Samsung Nokia Sony i -Phone LG Karbonn Lava Maxx Spice Celkon Lennova i -ball Dell Blackberry HTC G’Five Huawei

17. …Product Diversifications… From basic phones they move towards smarthphone’s . Now they are moving froward with variety of products. Such as Funbooks (Tablets) Data Cards LED TV Home Theatres

18. …Let’s see one of Interesting Ad…

19. Presented By, Jose Sebastian P13186 PGDM-B Batch