MIL 5-Media and Information Language.pptx

MIL 5-Media and Information Language.pptx

1. M I L Media Information Literacy & 2 nd Semester

2. MELCs present an issue in varied ways to disseminate information using the codes, convention, and language of media (MIL11/12MILA-IIIf15)/ (MILI11/12MILA-IIIf16)

3. Media and Information Language Lesson 5

4. Recall Identify the names and meaning of the symbols.

5. Yin Yang Caduceus Trinity Knot Peace Sign Swastika

6. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Often mistakenly considered a medical symbol (instead of the Rod of Asclepius). It actually signifies trade and negotiation.

7. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Often mistakenly considered a medical symbol (instead of the Rod of Asclepius). It actually signifies trade and negotiation. Originally created to encourage British Nuclear disarmament

8. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Originally created to encourage British Nuclear disarmament

9. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Originally created to encourage British Nuclear disarmament Although usually linked to Nazi antisemitism and the carnage of World War II, the swastika has auspicious meanings in some other cultures.

10. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Although usually linked to Nazi antisemitism and the carnage of World War II, the swastika has auspicious meanings in some other cultures.

11. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Although usually linked to Nazi antisemitism and the carnage of World War II, the swastika has auspicious meanings in some other cultures. Significant symbol in Chinese philosophy which signifies perfect balance.

12. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Significant symbol in Chinese philosophy which signifies perfect balance.

13. Yin Yang Caduceus Trinity Knot Peace Sign Swastika Significant symbol in Chinese philosophy which signifies perfect balance. The three-cornered symbol in the ancient Celtic which signifies the Holy Trinity. It also represents the three promises of a relationship: to love, honor, and protect.

14. Yin Yang Caduceus Trinity Knot Peace Sign Swastika The three-cornered symbol in the ancient Celtic which signifies the Holy Trinity. It also represents the three promises of a relationship: to love, honor, and protect.

15. Yin Yang Caduceus Trinity Knot Peace Sign Swastika The three-cornered symbol in the ancient Celtic which signifies the Holy Trinity. It also represents the three promises of a relationship: to love, honor, and protect. MEDIA AND INFORMATION LANGUAGE MEDIA AND INFORMATION LANGUAGE

16. MEDIA AND INFORMATION LANGUAGE MEDIA AND INFORMATION LANGUAGE

17. Language It used as a medium for communication. The systems of words or signs to express thought.

18. What is Media Language The way in which a text is constructed to create meaning for the reader or viewer of the text. Denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience

19. What is Media Language The way in which a text is constructed to create meaning for the reader or viewer of the text. Denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience

20. How does Media Language works? Media languages convey meaning through signs and symbols . Denotative Connotative

21. Denotative meaning is the literal meaning of the media text while Connotative - meaning refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc Denotative Connotative

22. Signs and symbols in media are POLYSEMIC.

23. CODES is a system of signs that when put together can create meaning. Media Codes and Convention Media Codes and Convention Media codes commonly have an established meaning, denotation, or connotation to the target audience While conventions refer to the possible methods in which codes are organized in a product.

24. Media Codes and Convention Media Codes and Convention Media codes commonly have an established meaning, denotation, or connotation to the target audience While conventions refer to the possible methods in which codes are organized in a product.

25. Types of Codes Symbolic Codes Technical Codes Written Codes The meaning of the product is not based on the product itself but on the interpretation of the audience. Setting Mise en scene Acting color

26. Types of Codes Symbolic Codes Technical Codes Written Codes The meaning of the product is not based on the product itself but on the interpretation of the audience. Setting Mise en scene Acting color It refers to the codes specific to a media form alone. Camerawork Editing Audio Lighting

27. Setting - refers to the time and place of the narrative or a specific scene.

28. The background shows the ocean, which shows the audience that this is taking place in the middle of ocean. Lighting is dark to portray the dusk with the orange shows the sun is setting, which creates a romantic feel to the caption The clothes that they wearing show that this film isn’t set in a modern time period, due to the brown high-wasted flared trouser on the male character and the velvet outfit on the female character. It also shows the difference between class and status which was predominately when this film is set Their body language indicates this is an intimate scene The prop that they’re standing makes the audience aware that the setting is on a ship mise en scene - is a French term that means “everything within the frame”. It describes all the features (set design, costume, props, staging) within a frame of media products.

29. Acting - refers to the portrayal of the actors in creating media products. The actor portrays a character through: Facial expression Body Language Vocal qualities Movement Body contact

30. Color - considerations are highly connotative when it comes to interpretations. It is also usually associated with cultural aspects. Color symbolism Media producers use color to connect connotations to scenes, characters, or objects . Red , for instance, is typically seen as a color of passion, danger, romance, or violence . Green is connected with nature or sickness, blue with calm or depression . Yellow is warm and inviting or a warning. Purple is seen to be connected with royalty or other words.

31. Types of Codes Symbolic Codes Technical Codes Written Codes It refers to the codes specific to a media form alone. Camerawork Editing Audio Lighting

32. Types of Codes Symbolic Codes Technical Codes Written Codes It refers to the codes specific to a media form alone. Camerawork Editing Audio Lighting These are the formal written language used in creating a media product. Printed language Spoken language

33. Types of Codes Symbolic Codes Technical Codes Written Codes These are the formal written language used in creating a media product. Printed language Spoken language xxx

34. Types of Convention Form Conventions These are the ways in which the types of media codes are expected to be arranged. Story Conventions Genre Conventions

35. Types of Convention Form Conventions It refers to the basic structures of narratives. Story Conventions Genre Conventions These are the ways in which the types of media codes are expected to be arranged.

36. Types of Convention Story Conventions It refers to the common use of the elements of narratives such as characters, settings, or themes in a certain type of media. Genre Conventions It refers to the basic structures of narratives.

37. Types of Convention Genre Conventions xxx It refers to the common use of the elements of narratives such as characters, settings, or themes in a certain type of media.

38. Media Producers, Stakeholders, and Audience Media Producers Stakeholders Audience People who initiate, plan, and produce media texts.

39. Media Producers Stakeholders Audience People or organizations that share the same interests or intentions. People who initiate, plan, and produce media texts.

40. Media Producers Stakeholders Audience A significant element in delivering media texts. All media texts are made with a target audience in mind. People or organizations that share the same interests or intentions.

41. Stakeholders Audience A significant element in delivering media texts. All media texts are made with a target audience in mind.

42. Audience Analysis

43. Audience Analysis The process of looking into demographics (age, gender, social status, etc ) and psychology (values, beliefs, attitude) of the audience

44. Things that Producers should consider. 1. Audience Engagement

45. Things that Producers should consider. 1. Audience Engagement 2. Audience Expectations

46. Things that Producers should consider. 2. Audience Expectations 3 . Audience Foreknowledge 1. Audience Engagement

47. Things that Producers should consider. 3 . Audience Foreknowledge 4. Audience Identification 2. Audience Expectations 1. Audience Engagement

48. Things that Producers should consider. 4. Audience Identification 5. Audience Placement 3 . Audience Foreknowledge 2. Audience Expectations

49. Things that Producers should consider. 5. Audience Placement 6. Audience Research 4. Audience Identification 3 . Audience Foreknowledge

50. Things that Producers should consider. 6. Audience Research vv 5. Audience Placement 4. Audience Identification