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1. What is Media ?   is the means of communication that reaches or influences people, such as radio and television, newspapers, and magazines.

2.   Mass Media     means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. 

3. Media L iteracy is the ability to access, enjoy, interpret, analyze, produce, and evaluate messages in all varieties and combinations of print, visual, and digital formats.

4. Media Multitasking which involves simultaneous contact with two or more other forms of media.

5. Information Literacy   According to the  American Library Association , "Information literacy is a set of abilities requiring individuals to 'recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information.'"

6. Technology Literacy is the ability to effectively use technology to access, evaluate, integrate, create and communicate information to enhance the learning process through problem-solving and critical thinking.

7. Media Information Literacy (MIL) The ability to access, analyze, and create media, is a prerequisite for citizens to realize their rights to freedom of information and expression. 

8. How Information is Transmitted 8 Elements that Constitute the creation of a messages 1. Source : is where the message came from. 2 . Encoding : the process by which a message is translated so it can be transmitted and communicated to another party. It is how you composed your sentences as you communicate.

9. How Information is Transmitted 3. Transmitting: the actual act of sending the message. It can either be through the person’s vocal cords and facial muscles complemented with hand gestures, if we mean the act of speaking. It could also be the posting administrative letters on the bulletin board so everybody can see 4. Channel: technologies are the line that enables the act of sending or transmitting, it could be the telephone, the internet for voice operated applications the television or the print media to communicate more complex messages.

10. How information is transmitted 5. Decoding : the transmitted impulses are converted to signs as the brain perceives and processes it. The reverse of encoding, decoding is the process by which the receiver translated the sources thoughts and ideas so they can have a meaning. The process can be physiological, as when the brain through its own process, interprets the message. 6. Receiver : as discussed above, the receiver is the one who gets the message that was transmitted through and ideas so they can have meaning.

11. How Information is Transmitted 7 Feedback : response generated by the message that was sent to the receiver, which can either be immediate or delayed. 8. Noise interference: most of the times there is something that interfaces in the transmittal process. This interference is known as noise. Noise maybe treated both literally and figuratively. Literally it is a mechanical sound that is perhaps more resonant than the message drowning it. IT can also mean other messages with conflicting tones drowning the original message

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13. ACTIVIY #2 : CREATOR OF MEDIA INFORMATION INSTRUCTION: Below is the list of Creators of medi a information. For your activity, you have to research the field of specialization of every creators of media or the nature of their work in the field of creating Media Information. Form a group of 5 members only. Use any Apps for your activity.

14. Creator of media information Writers and Journalist Editors Directors Performers Visual Artist

15. . How communication is affected by Media and information Relevance of Media and Information Literacy to the students

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17. CREATOR OF MEDIA AND INFORMATION

18. Creator of Media and Information Writers and Journalists They work in publishing houses, news agencies, or advertising firms. Their primary role is to translate relevant and meaningful information into printed materials, such as book, newspaper and magazine.

19. Nicomedes  " Nick "  Márquez Joaquín     was a Filipino writer and journalist best known for his short stories and novels in the English language. wrote using the pen name Quijano de Manila conferred the rank and title of National Artist of the Philippines for Literature. (May 4, 1917 – April 29, 2004) Writers and Journalist Creator of Media and Information

20. Benigno  " Ninoy "  Simeon Aquino Jr.  (November 27, 1932 – August 21, 1983)  Profession Journalist Because of his journalistic feats, he received the Philippine Legion of Honor award from President Elpidio Quirino when aged 18. Because of his journalistic feats, he received the Philippine Legion of Honor award from President Elpidio Quirino when aged 18. Aquino became known as a constant critic of the Marcos regime, as his flamboyant rhetoric had made him a darling of the media. Writers and Journalist Creator of Media and Information

21. Writers and Journalist Creator of Media and Information Maria Angelita Ressa  born ( October 2, 1963)  is a Filipino-American journalist and author, best known for co-founding Rappler as its chief executive officer. She previously spent nearly two decades working as a lead investigative reporter in Southeast Asia for CNN. Occupation Journalist, author included in Time's Person of the Year 2018 as one of a collection of journalists from around the world combating fake news.  she was arrested for " cyberlibel " due to accusations that Rappler published a false news story concerning businessman Wilfredo Keng . 

22. Writers and Journalist Creator of Media and Information

23. Creator of Media and Information Editors Writers and journalists work hand in hand with editors to ensure that manuscript or articles submitted by the former are high in standard and are fit to print .

24. Editor Creator of Media and Information Virgilio Senadrin Almario (born March 9, 1944) He is a National Artist of the Philippines and currently serves as the chairman of the Komisyon sa Wikang Filipino (KWF ), the government agency mandated to promote and standardize the use of the Filipino language. Occupation Poet, literary critic, lecturer, editor As a critic, his critical works deal with the issue of national language. Aside from being a critic, Almario engaged in translating and editing. He has translated the best contemporary poets of the world.

25. Editor Creator of Media and Information Stanley Martin Lieber (Stan Lee ) ( December 28, 1922 – November 12, 2018)  Area(s) Comic book writer, editor, publisher, producer He rose through the ranks of a family-run business to become Marvel Comics' primary creative leader for two decades, leading its expansion from a small division of a publishing house to a multimedia corporation that dominated the comics industry. The superheroes he created seemed more meaningful and realistic.[2] In doing so, he pioneered a more naturalistic approach to writing superhero comics in the 1960s,

26. Editor Creator of Media and Information

27. Creator of Media and Information Directors Also known a filmmakers, directors creates movies, shows program and plays that are seen on theaters, televisions channel, or theaters respectively.

28. Director Creator of Media and Information Catalino Ortiz Brocka   (April 3, 1939 – May 22, 1991) Occupation Film director He is widely regarded as one of the most influential and significant Filipino filmmakers in the history of Philippine cinema. Landmark films : Tinimbang Ka Ngunit Kulang (1974) Maynila sa mga Kuko ng Liwanag (1975), Bayan Ko: Kapit sa Patalim (1984), Orapronobis (1989). Insiang (1976) was the first Philippine film ever shown at the Cannes Film Festival

29. Steven Allan Spielberg   born (December 18, 1946) He is considered one of the founding pioneers of the New Hollywood era and one of the most popular directors and producers in film history. He became a household name as the director of Jaws (1975), which was critically and commercially successful and is considered the first summer blockbuster His subsequent releases focused typically on science fiction/adventure films 1. Close Encounters of the Third Kind (1977), 2. Raiders of the Lost Ark (1981) 3. Indiana Jones franchise, 4. E.T. the Extra-Terrestrial (1982) Jurassic Park (1993) The Post (2017), A.I.: Artificial Intelligence (2001), Occupation : Director, Producer, Writer Director Creator of Media and Information

30. Creator of Media and Information Performers The actors who portray the characters in movies, shows, or programs

31. Angelina Jolie   born (June 4, 1975) Occupation Actress filmmaker humanitarian The recipient of numerous accolades, including an Academy Award and three Golden Globe Awards She has been named Hollywood's highest-paid actress multiple times. As a public figure, Jolie has been cited as one of the most influential and powerful people in the American entertainment industry. For a number of years, she was cited as the world's most beautiful woman by various media outlets, and her personal life, Tomb Raider (2001) Mr. & Mrs. Smith (2005), A Mighty Heart (2007)  Salt (2010), Maleficent (2014). Performers Creator of Media and Information

32. Ronald Allan Kelley Poe ( Fernando Poe Jr.) ( August 20, 1939 – December 14, 2004) was a Filipino actor, director and politician His long career as an action film star earned him the nickname "King of Philippine Movies" n 1953, Poe finished his primary education at San Beda College, Lepanto. For high school, he went to San Sebastian College. He continued his education at Mapua Institute of Technology and University of the East and took the course theater arts. Performers Creator of Media and Information

33. Performers Creator of Media and Information Ryan Cayabyab  (May 4, 1954) also known as Mr. C, is a Filipino musician, composer and conductor. He was the Executive and Artistic Director for several years for the defunct San Miguel Foundation for the Performing Arts. He was named as National Artist of the Philippines for Music in 2018. Occupation Conductor, composer, arranger, pianist, singer

34. Performers Creator of Media and Information

35. Visual Artists Painting and sculptures are some of the masterpieces that visual artist will create. Creator of Media and Information

36. Fernando Amorsolo y Cueto (May 30, 1892 – April 24, 1972)  was one of the most important artists in the history of painting in the Philippines. Amorsolo was a portraitist and painter of rural Philippine landscapes. He is popularly known for his craftsmanship and mastery in the use of light Visual Artist Creator of Media and Information

37. AMORSOLO’S PAINTING Visual Artist Creator of Media and Information

38. Visual Artist Creator of Media and Information Leonardo da Vinci was an Italian polymath of the High Renaissance who is widely considered one of the greatest painters of all time April 1452 – 2 May 1519) The Mona Lisa is the most famous of Leonardo's works and the most famous portrait ever made. The Last Supper is the most reproduced religious painting of all time

39. DA VINCI’S ART WORKS Visual Artist Creator of Media and Information

40. Visual Artist Creator of Media and Information

41. CHARACTERISTICS OF A GOOD MEDIA PRACTISIONERS

42. M edia P ractitioners should exhibit good values and observe the proper code of conduct when carrying out their job. Primarily, people trust media practitioners because they provide information and deliver powerful message to the public. Responsible and competent media practitioners should possess the following characteristics .

43. Characteristic of a Good Media Practitioner Truthfulness should convey a message or information that is accurate, factual, and truthful Fairness and objectivity The information or message disseminated by media practitioners should be objective and based on grounded evidence.

44. Responsibility and Integrity Media practitioners are expected to show professionalism regardless of the situation they are in. They should not compromise their integrity by showing partiality or partisanship. They should also possess a sense of responsibility and accountability when acquiring information. Media practitioners should not compromise their reputations and credibility just for the sake of popularity or power Characteristic of a Good Media Practitioner

45. Empathy and Sympathy being in the media does not give practitioners the right to use their job for personal gains. Media practitioners should be sensitive to the needs of others. They should show their respect to the privacy of others too. Hard working The public depends on the information media practitioners deliver that is why they are expected to work hard in sourcing accurate information. Characteristic of a Good Media Practitioner

46. ACTIVITY #3 : Characteristics of a Media Practitioner INSTRUCTION: Research /Find a posted article/video from different medias that shows examples of characteristics of a good Media Practitioner Create a InfoGraphic 3 members in a group DUE DATE : OCTOBER 3, 2020

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48. M edia P ractitioners should exhibit good values and observe the proper code of conduct when carrying out their job. Primarily, people trust media practitioners because they provide information and deliver powerful message to the public. Responsible and competent media practitioners should possess the following characteristics. Below is the list of the characteristics of good media practitioners. TRUTHFULLNESS 2. FAIRNESS AND OBJECTIVITY 3. RESPONSIBILITY AND INTEGRITY   4. EMPHATY AND SYMPHATY 5. HARD WORKING

49. SEE YOU NEXT MEETING