MIL WEEK 6 CODES AND CONVENTIONS [Autosaved].pptx

MIL WEEK 6 CODES AND CONVENTIONS.pptx

1. Media and Information Literacy Week 5

2. Objectives ● Understand the combination of elements that offer the full value of the media; ● Better appreciate a particular media format and the information it carries; and ● Use codes, conventions, or language of media in disseminating information.

3. GENRE ● Genre comes from the French word meaning 'type' or 'class’. It can be recognized by its common set of distinguishing features (codes and conventions). ● Media codes and conventions are like the building blocks of all the media around us.

4. CODES ● Codes are a system of signs which create meaning . They generally have an agreed meaning, or connotation to their audience. ● Codes can be divided into three categories – symbolic, technical and written codes. ● Symbolic Codes ● Symbolic code shows what is beneath the surface of what we see. For example, a red rose may symbolically convey romance, or a clenched fist may be used to communicate danger

5. CODES ● Technical Codes ● include sound, camera angles, types of shots and lighting. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph. ● Written Codes ● are the formal written language used in a media product , issues and themes in the media product. Includes dialogue and song lyrics. Written codes include everything connected with any written text or print in film such as titles, credits, captions and letters .

6. Conventions and Iconography of an Action Film CONVENTIONS are accepted ways of using media codes. Conventions are closely connected to the audience expectations of a media product. Different types of conventions include form conventions, story conventions, and genre conventions. Some of the features we looked at were colour correction , colour grading , camera shots , camera angles , depth of field , etc.

7. Conventions and Iconography of an Action Film

8. How Codes and Conventions Apply to Media Studies Codes and conventions are used together in any study of the genre—it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre. For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and backlighting is used to create mystery and suspense – an integral part of any horror movie.

9. Appeal to emotion an advertising technique when advertisers appeal to those emotional needs experienced by all humans

10. Association an advertising technique whereby products are associated with the people, values, and lifestyles depicted in the ads

11. Brand Extension extending the brand name to other products

12. Camera Angles the angle, high, straight, or low that a shot is taken Camera shots – the distance between the camera and the subject

13. Camera Angles the angle, high, straight, or low that a shot is taken Camera shots – the distance between the camera and the subject

14. Camera Movement the movement of the camera position from left to right, forward or backward, up or down, stationary left or right, and zoom in or out.

15. Caption phrase, sentence, or short paragraph describing the contents of an illustration such as photos or charts. Photo captions are usually placed directly above, below, or to the side of the pictures they describe.

16. Storyboard a series of sketches of the frames of an event, with the corresponding audio information, and shot list

17. Storyboard a series of sketches of the frames of an event, with the corresponding audio information, and shot list

18. Group Activity: Performance Task In your group, conceptualize a short skit that you will film (3–4-minute video). The story must be usual scenarios happening in the classroom or the school community. Be as creative as possible. Make sure to apply the different camera angles and camera movements in filming the short film. Submit a storyboard for your short film.

19. Group Activity: Performance Task

20. Activity Analyze the magazine cover below and try to identify the different magazine cover elements. Use the word pool below for your answers in each blank. Main Image Dateline Cover lines Masthead Main Cover Line/Model Credit Selling Line

21. About us 01

22. Media and Information Literacy Week 5 – Day 2

23. MELCS • The learner evaluates everyday media and information with regard to with codes, convention, and messages; in regards with audience, producers, and other stakeholders MIL11/12MILA-IIIf-15 • The learner puts into practice their understanding of the intellectual property, copy right, and fair use guidelines MIL11/12LESI-IIIg-17

24. Activity 1. Write TRUE if the statement is correct. Then, FALSE if not. 1. A clickbait is good for the audience and stakeholders to view an interesting deal in many social media sites. 2. Conventions are said to be generally accepted ways of doing something. 3. Codes are collection of signs to create a meaning which may also give the hackers an idea to destroy a system. 4. Firewall and anti-virus software are programs or set of programs that are designed to prevent, search for, detect, and remove software viruses, and other malicious software like worms, trojans, adware, and more. 5. Misleading headings are made-up stories that sometimes writers do in order to attract the readers and invite more followers of the page.

25. THE MEDIA AND INFORMATION LANGUAGES: CODES, CONVENTIONS AND MESSAGES

26. THE MEDIA AND INFORMATION LANGUAGES: CODES, CONVENTIONS AND MESSAGES

27. FAKE NEWS Fake news is also known as junk news, pseudo-news, or hoax news. It is a form of news consisting of deliberate disinformation or hoaxes spread via traditional news media (print and broadcast) or social media. Fake news is a neologism often used to refer to fabricated news. This type of news, found in traditional news, social media or fake news websites, has no basis and is presented as being accurate.

28. Features or Examples of Fake News: a. Clickbait - a form of false advertisement, uses hyperlink text or a thumbnail link that is designed to attract attention and to entice users to follow the link then read, view, or listen to its contents. Example clickbait statements looks like this, “You'll be Amazed!” “It will Shock you!” or “You Won't Believe What Happens Next!”

29. Features or Examples of Fake News: b. Propaganda - Stories that are created to deliberately mislead audiences, promote a biased point of view or particular political cause or agenda. c. Satire/parody - is a type of parody presented in a format typical of mainstream journalism, and is called a satire because of its content.

30. Features or Examples of Fake News: d. Sloppy journalism - Sometimes reporters or journalists may publish a story with unreliable information or without checking all of the facts which can mislead audiences.

31. Features or Examples of Fake News: Misleading headings - Stories that are not completely false can be distorted using misleading or sensationalist headlines.

32. Features or Examples of Fake News: e. Biased or slanted news - Media bias is the bias or perceived bias of journalists and news producers within the mass media in the selection of many events and stories that are reported and how they are covered .

33. How is Fake News Spread? “When a post is accompanied by many likes, shares, or comments, it is more likely to receive attention by others, and therefore more likely to be further liked, shared, or commented on” ( Tandoc , Lim, and Ling, 2018).

34. How is Fake News Spread? Bots - They reside on social media platforms, created by someone with computer programming skills, comprised of nothing but code, that is, lines of computer instructions. People like You, Trolls - “When a post is accompanied by many likes,, or comments, it is more likely to receive attention by others, and therefore more likely to be further liked, shared, or commented on” ( Tandoc , Lim, and Ling, 2018).

35. How is Fake News Spread? Microtargeting - One way is to use social media analytics. To understand how analytics work, we need to explain how cookies work, then show how interest groups can use information provided by cookies to find a receptive audience for their messages. Circular reporting or false confirmation – This is a situation in source criticism where a piece of information appears to come from multiple independent sources, but in reality, comes from only one source.

36. STOP FAKE NEWS! DIRECTIONS: You are part of a generation of social media users. From the bulk of information available there is a so-called Fake news. Fake news is, quite simply, news (material reported in a newspaper or news periodical or on a newscast) that is fake (false, counterfeit). Fake news is created in order to influence public opinion about an issue or an election and for some it is about making money - it’s meant to be spread and be clickbait for online users. As a student, do you know how to spot Fake News in the Internet? On a short bond paper, illustrate a simple infographic showing your own steps on how you spot fake news from the Internet.

37. RUBRIC FOR SCORING

38. EXAMPLE