Milky mist ppt

about milky mist marketting management

1. BALAJI S MBA (PT ) CEG ANNA UNIVERSITY GOOD EVENING

2. MARKETTING MANAGEMENT ON

3. HISTORY AND EVOLUTION QUALITY PRODUCTS ANNUAL TURNOVER PIONEERING IN PACKING COLD CHAIN INFRASTRUCTURE MARKETTING

4. SATHISH T (FOUNDER/MD) MILKY MIST DAIRY FOODS PRIVATE LIMITED CHITTODE NEAR ERODE TAMILNADU EMPLOYED MORE THAN 300 EMPLOYEES

5. HISTORY MILKY MIST DAIRY FOODS MANUFACTURING PEMIUM QUALITY DAIRY PRODUCTS THROUGHT SOUTH INDIA. TURNING HIS FATHERS BUSINESS AROUND BY INFUSING A NEW FLAVOR,TASTE AND BRAND TO THE PRODUCTS. WHEN HE TOOK HIS FIRST STEP HE WAS JUST 16 AND A CLASS 8 DROUPOUT. AS A RESULT ,AT 40 SATHISH T IS THE MANAGING DIRECTOR OF MILKY MIST.

6. CONT… BACK IN 1992 HIS FATHER DECIDED TO WIND UP THE BUSINESS AS THE VENTURE DID NOT REACH EXPECTED LEVELS THAT’S WHEN SATHISH DECIDED TO STEP IN AND TRY HIS LUCK HE THOUGHT OF MAKING PANEER GETTING INFORMATION WAS VERY DIFFICULT IN THOSE DAYS AS IT WAS PRE INTERNET ERA SATHISH DISPATCHED THE FIRST BATCH OF 10KG PANEER IN A CARRY BAG TO BANGLORE IN 1993

7. CONT… IN 1995 SOLD 50-100KILOS OF PANEER DAILY,NOW IT IS MORE THAN 15 TONS IN 1998 CHOOSEN THE BRAND NAME “ MILKY MIST” PROCUREMENT OF MILK HAS TOUCHED 1.7 LAKHS LITRES PER DAY.

8. QUALITY PRODUCTS PANEER KHOVA SHRIKHAND BUTTER PAYASAM (KHEER) FRESH CREAM BUTTER MILK MOZZARELLA CHEESE CHEESE SPREAD

9. CONT… CHEESE SLICES CURD GHEE YOGHURT LASSI

10. ANNUAL TURNOVER

11. CONT… 40% OF THEIR TURNOVER COMES FROM SALE OF PANEER,FOLLOWED BY CURD,WHICH BRINGS IN 30%. AIM IS TO ACHIEVE A TURNOVER OF RS 3000 CRORE BY 2020.

12. PIONEERING IN PACKING BY INTRODUCING “ THERMOFORMED VACCUM PACK” IN INDIA WITH THE WORLDS BEST MACHINE FROM MULTIVAC GERMANY. PACKING DESIGNS ARE DONE IN HOUSE WHICH EMPHASIS THE FRESHNESS AND PREMIUM QUALITY OF THEIR PRODUCT.

13. COLD CHAIN INFRASTRUCTURE MOST SHOPS HAD ONLY PEPSI or COKE CHILLERS.WE CAN’T KEEP THEIR PRODUCTS IN THEIR CHILLERS,SO THEY DECIDED TO SUPPLY THEIR OWN CHILLERS. BETWEEN 2008-2010 THEY FOCUSED ON STRENGTHENING THEIR COLD STORAGE. CURRENTLY 2200 MILKY MIST CHLLERS IN STORES SOUTH INDIA.

14. MARKETING MILKY MIST A 100% PRODUCT COMPANY AND THE ONLY DAIRY IN SOUTH INDIA TO CONVERT ALL THE MILK PROCURED INTO VALUE ADDED PRODUCTS . AMBITIOUSLY MOVING FORWARD, NOT ONLY TO BECOME A PAN INDIAN BRAND BUT ALSO TO PURSUE ON THE EXPORT OPPORTUNITIES.

15. FOUND LAG IN BUSINESS…?

16. PANEER IS NOT AN DAILY USAGE PRODUCT. STARTED SELLING UPGRADED CURD.

17. QUALITY OF RAW MILK,DOES MATTERS!!! RAW MILK SUPPLIED BY MIDDLE MEN FOUND UNHYGENIC. SO MILK IS COLLECTED DIRECTLY FROM FARMERS WITH BEST POSSIBLE PRICE.

18. AIRCONDITIONED VEHICLES TO SUPPLY WHOLE S DEALERS AS WELL AS RETAIL.

19. CONT… SO IN 2010, THEY LAUNCHED THEIR FIRST TV COMMERCIAL ADD. THE TV COMMERCIAL GAVE THEM A CLEAR BRAND IDENTITY. WHEN WE SAY MILKY MIST WE ASSOCIATE IT WITH PANEER. FOR OTHERS PANEER IS ONE OF THEIR PRODUCTS. THEY HAVE TIED UP WITH CELEBRITY CHEF SANJEEV KAPOOR.

20. CONT… THEY DEVELOPED STATE OF THE ART DAIRY PLANT WHERE, 78 SKUS OF ‘MILKY MIST’ PRODUCTS ACROSS 10 CATEGORIES.