mindmapandmoodboardssssssssssssssss.pptx

mood biards etc. for vesi chosen ideas

1. Mood boards and mind map

2. Mood board for idea 1 (TV advert):

3. Mood board for idea 1 (print advert): Print advert 1 Print advert 2 Print advert 2 Included in all ->

4. Colour board for idea 1

5. Idea 1 Song: Happy Together First shot as sky River flowing in snowy, mountainy environment (Finland Bottle of Vesi floating round the river Being carried away by tide Next shot: bottle of Vesi floating around in the ocean Bottle of Vesi gets washed up onto a shore of a beach It’s the summer time Young guy (18 – 24 years old) Picks up the bottle and drinks Pail yellow screen Bottle of Vesi gets poured into a tall round glass While that’s happening a young lady (18 – 24 years old) starts to talk about the benerfits of Vesi water (natural electrolytes and maintaining a healthy balance in the body Finishes drinking and put bottle down with a big smile Runs back to the group of friends he came from While camera view moves back to the sky logo then shows up in the sky with the words “pure and hydrating” translated to finish ( puhdas ja kosteuttava ) appears below with the same woman reading the logo and text. Volume increases to a certain point then when the guy drinks the Vesi the music will go to the chorus

6. Mood board for idea 2 (TV advert):

7. Mood board for idea 2 (print advert):

8. Colour board for idea 2

9. Idea 2 Gamer playing video games and losing Guy is getting angry/ unbalanced They have an idea Rushes downstairs to fridge Takes out a bottle of Vesi Go back to computer and sits back down Drinks Vesi Guy then takes a deep breath and everything goes quiet and calms down Intense gamer sounds, effects and music He then goes back to gaming And wins the game Winning game sounds Camera will the zoom out slowly The logo and slogan fade in the middle of the screen

10. Mood board for idea 3 (TV advert):

11. Mood board for idea 3 (print advert): Print advert 1 < - included in both adverts Print advert 2

12. Colour board for idea 3

13. Idea 3 View of young woman standing outside the front gate of her house Woman is dressed in running gear and backpack Gets bottle of Vesi from backpack Drinks Vesi Woman starts running Screen pops up with the “one eternity later” meme Woman is now in a snowy mountainy area (Finland) Woman takes out her air pods Looks around to see where she is Voice of a young male will say “so much energy, you’ll run to finland