Minimalist Circles Marketing Plan by Slidesgo.pptx

Minimalist Circles Marketing Plan by Slidesgo.pptx

1. Advertising Models Presented By-: Laxmi Dutt Joshi

2. Table of contents Definition What is Advertising and its definition 01 Types Types of Advertising 02 Importance Importance of advertisng 03 AIDA MODEL Defining AIDA model a nd its process 04 DAGMAR Defining what is DAGMAR and its process 05 4P’s MODEL Defining the 4p’s Model of Advertising 06

3. ADVERTISING 1) Advertising Simply Means A Way Of Communication that Reaches All Types Of Sector 2) It Provides Information And Creates Awareness Among People Relating to a Product. DEFINITION Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.

4. IMPORTANCE OF ADVERTISING Increase Revenue Brand Image A good advertisment helps to increase the brands image and goodwill A proper advertising approach helps the brand to increase its revenue. Target Audience A good advertising campaign helps to reach the target auidence . Spread Awareness Advertising helps to create awareness about the brand

5. Types of Advertising Informative Advertising Persuasive Advertising This type of advertising is used to build brand preference , encourage customers to switch to your brand . This type of advertising is used to create a brand image and spread information about a new product. R eminder Advertising This type of advertising is used to maintain relationship with customers , as they might need the product in future.

6. AIDA MODEL Action Attention C reate a desire for the product Grab the auidence’s attention Intrest Generate intrest in the product Desire Encourage action ( purchase) of the product A I D A

7. DAGMAR MODEL Define Advertising Creating an advertising campaign that targets the niche audience Establish clear communication objectives for the advertising campaign. Goal set specific, measurable advertising goals that align with the campaign Advertising Create and deploy the actual advertisements through various channels like TV, radio, online, or print media. Measured Result Evaluate the outcomes against the set goals to determine the success of the advertising campaign. track and measure the performance of the advertising campaign

8. 4P’s MODEL Product this refers to the actual goods or services that a company offers to customers. The product must satisfy a consumer's needs or desires. Price Promotion This involves all the activities aimed at communicating with potential customers to persuade them to purchase the product. Place This refers to the distribution channels through which the product reaches the customer. 01 02 03 04 This is the amount of money customers must pay to obtain the product or service.

9. Thankyou