Table of C ontent 01 Introduction- What are MNCs? Culture Intelligence 02 Global mindset 03 Conclusion 04
Introduction-What are MNCs? 01
Introduction A multi-national organization MNC that owns or controls production of goods or services in at least another country besides its home country The main characteristics of a MNC (what actually makes a corporation an MNC) are: Importing and exporting goods and services Making huge investments in foreign countries Buying and selling licenses in foreign countries (the country acquires or grants permission to use its intellectual property in the foreign country)
Theoretical Background
What do MNCs Seek? 1. Seeking Worldwide Markets 2. Rational Production Layout 4. Fixed-Point Sales Products 3. Professional Fixed-Point Production 5. Achieving Maximum Profit
C ulture intelligence Global Competencies Key components Global mind-set Communication skills Adaptability Global competencies refer to the knowledge, skills, behaviors and attitudes needed for someone to navigate effectively through an MNC.
Culture Intelligence 02
Introduction CQ is the ability to understand, adapt, and interact with people of different cultures effectively. It encompasses the individual's awareness of cultural differences and norms . It is a key skill in today's interconnected world (business, education or other social contexts ). It has 4 key pillars : cognitive CQ , metacognitive CQ , motivational CQ and behavioral CQ.
Importance Facilitates Communication Better Decision-making Expands Global Business Opportunities (Managing Competition ) 01 02 03
Key Components of CQ Cognitive CQ (Knowledge or Understanding) Culture-general Knowledge: Broad Principles about all cultures Culture-specific knowledge: knowledge tailored to one specific culture Example of acquiring high cognitive CQ: Example: Being aware that gift-giving in Japan involves a ritualistic process, such as wrapping and presenting with both hands.
Metacognitive CQ (Awareness) Being aware of cultural interactions and reflecting on them. It represents the person's awareness to culture differences around him and how to these differences apply to him. It involves processes like planning , awareness and checking Example: Before a meeting with an international client, an individual researches their cultural preferences and prepares an approach that aligns with their expectations.
Motivational CQ Motivational CQ refers to the drive and energy to engage and adapt effectively in cross-cultural situations. It encompasses the emotional and motivational factors that sustain an individual’s efforts to interact across cultures . Intrinsic Interest : Intrinsic interest is the internal, genuine curiosity and enjoyment derived from learning about and interacting with different cultures. Extrinsic interest refers to the motivation to engage with other cultures due to external rewards or outcomes, such as career advancement, social recognition, or academic success
Introduction In today's connected world, Multinational Corporations (MNCs) operate in various cultural, economic, and political settings. They must manage operations in different locations and develop a global mindset within the organization.
Key dimensions of a global mind-set Intellectual Capital P sychological Capital S ocial capital 1 2 3 Other dimensions Culture intelligence Global business Acumen A daptability Strategic intelligence
Challenges in Developing a Global Mind-Set Culture barriers Language Coordination complexity R esistance to change
Significance of a Global Mind-Set in MNCs Enhanced cross-cultural communication Market competitiveness Improved Decision Making Innovation and creativity
Strategies for Adopting a Global Mind-Set in MNCs Leadership P rograms Diverse team Training programs Use Technology Global collaboration Knowledge sharing
Increased market share Sustainable growth Enhance reputation Impact of a Global Mind-Set on Organizational Success Resilence to challenges