Mobile Marketing

1. Mobile Marketing By – Daanish Mehra

2. What is Mobile Marketing ? Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

3. History Of Mobile Marketing SMS marketing MMS

4. Present of Mobile Marketing Push Notification App-based marketing In-game mobile marketing Mobile web marketing

5. Other ways of Mobile Marketing QR codes Proximity systems Location-based services Bluetooth Hotspot

6. Mobile Marketing at Optimise Our advanced mobile tracking technology enables tracking of all activities across Mobile browser M-commerce sites Mobile apps All major mobile platforms, including IOS, Android and windows We use varieties of techniques to provide accurate and reliable mobile tracking, including IP address match-back ( householding ) and advertiser ID matching all delivered to our infrastructure using a simple to integrate SDKs In addition, our App Download tracking technology enables Advertisers to optimize and incentivize publishers to drive app downloads.

7. How T racking Works ? Yes Yes Yes No No No Install App (in development) Please note: we are currently not able to deeplink user post-app install; this feature is in development as illustrated in the diagram

8. Type of Mobile Campaigns at Optimise Cost-Per-Install (CPI) Cost-Per-Acquisition (CPA) Cost-Per-Lead (CPL) CPI CPA CPL

9. Benefits of Mobile Marketing To Advertisers Extend your business model into mobile Take advantage of the rapid growth m-commerce Drive greater engagement and revenue Drive traffic from smartphones and tablets to your m-site and app To Publishers Choose from a large range of mobile affiliate campaigns Market leading and flexible commissions, including CPA, CPL and CPI Simple, easy to integrate SDKs for all major mobile platforms Tracking of sales, leads and installs across desktop, mobile site and mobile app Real-time tracking and visibility for all mobile activity Optimize your earnings from all mobile inventory

10. Problems Related to Mobile Marketing Privacy Concerns For Classes not Masses Security Concerns Spamming

11. Global Trends in Mobile Marketing

12. Mobile overtakes fixed Internet access in 2014

13. Mobile  Media Time Is Now Greater Than Desktop and Other Media

14. Mobile Ad Spend still lags behind Mobile Media Consumption

15. Most P opular Devices to use Internet

16. Most Popular App Categories