Mobile Social Networks - peperonity.com - Mobile Media Summit 2008

Lecture at Medienforum.NRW 2008, Mobile Media Summit, 'Mobile Social Web - Web 2.0 für die Hosentasche', 2008.06.11

1. 3. Mobile Media Summit
Mobile Social Web —Web 2.0 für die Hosentasche
s
Maciej Kuszpa
Gründer und Geschäftsführer Gründer

und

Geschäftsführer
Peperoni Mobile & Internet Software GmbH

2. Tradition meets Future
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 2/12

3. Focus on user generated content
Send in pictures
Instruction
Send new images with
MMS to this short code:
Page editor
Create new page
Title: Monday
Subtitle:
40410 (standard rate)
Your pictures will then
appear in "My area" and
can then be distributed
it
Pic: img_0234.jpg
Text: Today I was out ...
Options Back
on your s
it
e.
Options Back
Add picture
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 3/12

4. White-Label-Solutions and own Brand
Welcome to the UK's most popular mobile community currently
featuring 180,405members! o2
customers send pics and vids to
55555(MMS standard rate)
>> Grab your myWAP shirt
Tuini
g
dreams
peperonity.com Home
g
>> Latest video uploads >> Upload your pics and vids
523.644 members inside!
» Join now!
» Site of the week
-caro-loves-you-
peperonity.com

Home
O2 UK O2 UK
» Most Pageviews
dreamteam
» Recently modified
dj-nick
More
toplists
TIM GR TIM GR
O2

UK O2

UK
»
More

toplists
»Myarea
peperonity.com peperonity.com
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 4/12

5. Top10 mobile sites in …
Indonesia
SouthAfrica
India
Rank Site
1
orkutcom
Rank Site
1
friendstercom
Rank Site
1
facebookcom
Indonesia
South
Africa
India
1
orkut
.
com
2
google.com
3
h
1
friendster
.
com
2
yahoo.com
3
l
1
facebook
.
com
2
google.com
3
h
3
ya
h
oo.com
4 peperonity.com
3
goog
le.com 
4 peperonity.com
3
ya
h
oo.com
4 peperonity.com
5
mobile9.com
6
mocospace.com
5
getjar.com 
6
mig33.com 
5
mocospace.com
6
gumtree.co.za
7
160by2.com
8
mobango.com
7
mocospace.com 
8
itsmy.com 
7
wikipedia.org
8
itsmy.com 
9
itsmy.com
10
indianrail.gov.in
9
mobile9.com 
10
kaskus.us 
9
bbc.co.uk 
10
webmail.co.za
Source: http://www.opera.com/mobile_report Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 5/12

6. “on deck” is history —but please not too fast …
‘MNO
’‘
MVNO
’
MNO
MVNO
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 6/12

7. “off deck” players take over —but which one will make it?
‘Brands
’‘
Search engine
’
Brands
Search

engine
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 7/12

8. ‘Devices
’‘
Content
’‘
Web 2 0
’‘
Mobile 2 0
’
“off deck” players take over —but which one will make it?
Devices
Content
Web

2
.
0
Mobile

2
.
0
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 8/12

9. Social/UGC and Search rules the net …
German Top10
mobile
site
German Top10
web
sites
German

Top10

mobile
site
Rank Site
1
googlede
German

Top10

web
sites
Rank Site
1
googlede
1
google
.
de
2 studivz.net 3
wer
kennt
wende
1
google
.
de
2 youtube.com 3
ebayde
3
wer
‐
kennt
‐
wen
.
de
4jappy.de 5
schuelervznet
3
ebay
.
de
4
google.com
5
yahoo com
5
schuelervz
.
net
6web.de 7
ild
5
yahoo
.
com
6
wikipedia.org 
7
di
7
sp
iege
l.
d
e
8gmx.de
7
stu
di
vz.net
8
gmx.de
9 lokalisten.de
10 sport1.de 
9
web.de
10
schuelervz.net
Sources: http://www.alexa.com and http://www.opera.com/mobile_report Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 9/12

10. Social/UGC and Search rules the net …
India Top10
mobile
sites
India Top10
web
sites
India

Top10

mobile
sites
Rank Site
1
orkutcom
India

Top10

web
sites
Rank Site
1
googlecoin
1
orkut
.
com
2 google.com 3
yahoo com
1
google
.
co
.
in
2 yahoo.com 3
googlecom
3
yahoo
.
com
4 peperonity.com 5
mobile9com
3
google
.
com
4orkut.com 5
youtubecom
5
mobile9
.
com
6 mocospace.com 7
160b 2
5
youtube
.
com
6rediff.com 7
id h
7
160b
y
2
.com
8 mobango.com
7
rap
id
s
h
are.com
8 blogger.com
9itsmy.com
10 indianrail.gov.in
9 live.com
10 msn.com
Sources: http://www.alexa.com and http://www.opera.com/mobile_report Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 10/12

11. Mobile 2.0 is not ‚that‘ easy …
Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 11/12

12. Maciej Kuszpa – www.peperoni.de – www.kuszpa.com 2008.06.11 – medienforum.nrw – 12/12