Moco space 2014mediakit

1. Mobile | Multicultural | Engagement
2014
M E D I A K I T

2. 2!
is the leading mobile gaming
c o m m u n i t y i n t h e U S .
E v e r y d a y , m i l l i o n s !
of multicultural millennials !
c o m e t o M o c o S p a c e t o
PLAY GAMES
MAKE FRIENDS.
&
C o m b i n e d , t h e y s p e n d o v e r!
one million hours!
with us, on their smartphones, tablets
a n d c o m p u t e r s . T h e y
B U I L D P R O F I L E S , !
share photos, beat high scores in!
SOCIAL GAMES, !
a n d m e e t n e w p e o p l e !
in their area; making for one of the most
diverse & engaged audiences in the country.!

3. 35
M I L L I O N
M E M B E R S!
I N T H E U S!
OVER 5
B I L L I O N
M O N T H L Y
I M P R E S S I O N S
on web, tablet & mobile
9
M I L L I O N
MONTHLY
U N I Q U E S!
Engaging multicultural millennials
S I N C E 2 0 0 5
Over 30 engaging, social, HTML5 games available
on the MocoSpace platform
Exclusive Games partner for Univision mobile
Top 25 Social App in Google Play
3!

4. 4!
THE DISTRIBUTION FOOTPRINT
*Source: Google Zeitgeist, December 2013!
•  TOP 25 SOCIAL APP
•  TOP 5 GROSSING SOCIAL APP
UNIVISION
M O B I L E
#9 MOST SEARCHED
SOCIAL MEDIA SITE*
ORGANIC, WORD OF
M O U T H T R A F F I C
C O N T R I B U T E S T O
O V E R 2 0 , 0 0 0 N E W
U S E R S E A C H D AY
EVERY DAY, "
millions of members find MocoSpace on their "
smartphones, tablets and computers"
via app markets, Google search and "
STRATEGIC PARTNERSHIPS WITH OTHER GREAT BRANDS

5. TOP HISPANIC AD SOURCE
Source: ComScore, Mobile Metrix Data, May 2014!
MORE MINUTES
SPENT ON
MocoSpace!
EACH MONTH, THAN ANY OTHER
LEADING HISPANIC AD SOURCE
C O M B I N E D
MINUTES PER USER PER MONTH!
5!

6. 6!
TOP AFRICAN AMERICAN AD SOURCE
MOCOSPACE
M E M B E R S "
S P E N D M O R E M I N U T E S
PLAYING GAMES &
MAKING FRIENDS.
Source: ComScore, Mobile Metrix Data, May 2014!
MINUTES PER USER PER MONTH!

7. 7!
WHO IS THE MocoSpace Member?

8. 8!
AN ENGAGED AND ENTHUSIASTIC AUDIENCE
*Source: ComScore, MobiLens Audience Profile, April 2014, 3 month average!
MOCOSPACE MEMBERS ARE MORE LIKELY THAN THE GENERAL SMARTPHONE OWNER
TO DO THE FOLLOWING ACTIVITIES A L M O S T E V E R Y D A Y :
MocoSpace members are 8 times more likely
to have a smartphone valued over $200
55.7%
48.7%
45.5%
45.1%
46.0%
35.9%
34.6%
53.4%
43.7%
39.7%
36.5%
42.2%
24.5%
28.3%
82.7%
76.5%
74.9%
77.3%
79.8%
80.5%
78.2%
92.2%
92.6%
89.3%
92.4%
88.5%
87.9%
87.0%
READ POSTS FROM PEOPLE KNOWN PERSONALLY
POSTED STATUS UPDATE
READ POSTS FROM ORGANIZATIONS/BRANDS/EVENTS
READ POSTS FROM PUBLIC FIGURES/CELEBRITIES
FOLLOWED POSTED LINK TO WEBSITE
CICKED ON ADVERTISEMENT
RECEIVED COUPON/OFFER/DEAL
MocoSpace Non-Hispanic MocoSpace Hispanic Non-Hispanic Hispanic

9. 9!
AN ENGAGED AND ENTHUSIASTIC AUDIENCE
I'm not one who
plays games like
this but I LOVE
your games. I
find myself
playing and
chatting with
people every day.!
Jasmine, 28, Los Angeles
Love me some
MocoSpace! Love the
games and happy
about not having to
download them to
play. Saves SO much
memory. Go Moco!!
Carlos, 22, Houston
*Source: ComScore, MobiLens Audience Profile, May 2014!
MOCOSPACE MEMBERS ARE MORE LIKELY
THAN THE GENERAL SMARTPHONE OWNER TO
FREQUENT THE FOLLOWING CATEGORIES ALMOST EVERY DAY*:
9x more likely to
visit "
BEAUTY "
content
10x more likely to
check
ENTERTAINMENT
LISTINGS
10x more likely to
visit KIDS/
PARENTING
CONTENT
10x more likely to
browse
SHOPPING
SITES
12x more likely to
research/book
TRAVEL
11x more likely to
check !
REAL ESTATE
LISTINGS
12x more likely
to view
AUTOMOTIVE
information
15x more likely to
access
BANKING/
PAYMENTS
14x more likely to
access their
INSURANCE!

10. 10!
MEDIA PLACEMENTS on MocoSpace
REACH YOUR TARGET AUDIENCE ON "
web, mobile and tablet with
• TRADITIONAL DISPLAY UNITS
• ENGAGING RICH MEDIA
• MOBILE VIDEO
• IN-BANNER MINI-GAMES
TARGET AUDIENCE BY:
AGEGENDERETHNICITY"
LOCATION SITE FEATURES

11. ENGAGING RICH MEDIA
11!
VIDEO INTERSTITIALS, TAP-TO-EXPAND BANNERS, ROADBLOCKS & "
MINI-GAMES, O N S M A R T P H O N E & T A B L E T
FEATURING: MULTIPLE EXIT URLS, TAP-TO-TWEET, CALENDAR REMINDERS, SOCIAL MEDIA PLUG-INS, & MORE
MOCOSPACE BUILDS ALL RICH MEDIA AND COVERS SERVING COST

12. NATIVE AD UNITS
12!
IN-FEED BANNERS
APPEAR ON MEMBERS’ HOME PAGE"
& CAN BE HIGHLY TARGETED.
THESE ROBUST UNITS LOOK LIKE A
S P O N S O R E D N E W S S T O R Y , C A N "
I N C L U D E V I D E O A N D
M U LT I P L E C A L L S T O A C T I O N

13. 13!
HTML5 MINI GAMES
DO SOMETHING DIFFERENT "
AND REACH AUDIENCES WITH A COMPELLING MINI GAME PRODUCED BY MOCOSPACE.
MEMBERS RACE THE CLOCK TO BEAT THEIR HIGH SCORE. "
AWARDING A COUPON AT THE END OF THE GAME COMPLETES THE CYCLE. "
T H E G A M E I S M A D E W I T H H T M L 5 A N D M R A I D C O M P L I A N T, M E A N I N G I T C A N B E S E R V E D"
A C R O S S O T H E R M O B I L E P U B L I S H E R S A N D O N B R A N D S I T E S A N D S O C I A L M E D I A .

14. VIEWABLE VIDEO
14!
VIDEO INTERSTITIALS
CPCV PLACEMENTS
GRAB ATTENTION WITH PLACEMENTS THAT SHOW OFF COMMERCIALS AND TRAILERS .
PAY ONLY FOR COMPLETED VIEWS WITH CPCV PLACEMENTS, COMPETITIVELY PRICED AT $0.30/VIEW

15. 15!
IMPACTFUL TAKEOVERS
REACH MEMBERS FIRST "
WITH HIGH IMPACT TAKEOVERS. "
AVAILABLE ON BOTH WEB AND MOBILE, THESE STUNNING HIGH-RESOLUTION PLACEMENTS
CAN RUN ON THE HOME PAGE, MEMBERS’ DASHBOARDS, AND VARIOUS SITE FEATURES, "
G E N E R AT I N G H U N D R E D S O F T H O U S A N D S "
OF UNIQUE IMPRESSIONS EACH DAY.

16. 16!
Earned and Owned Media
CONNECT SOCIALLY WITH YOUR "
t a rg e t a u d i e n c e u s i n g
• CUSTOM FAN PAGES
• COLLECTIBLE BADGES
• IN-GAME ENGAGEMENTS
• VIRTUAL CURRENCY REWARDS
DRIVE ENGAGEMENT WITH
V I D E O P L A C E M E N T S / "
E M B E D D E D C O N T E N T / "
S T O R E L O C A T O R S .

17. 17!
INVITING OWNED MEDIA
FAN PAGES
CREATE A CENTRAL HUB OF BRANDED CONTENT ON
WEB AND MOBILE. "
MEMBERS CAN WATCH VIDEOS, ORDER TICKETS,
FIND RETAIL LOCATIONS AND SHARE "
F A N P A G E S W I T H T H E I R F R I E N D S

18. VIRAL SOCIAL ENGAGEMENTS
18!
M O C O S P A C E M E M B E R S E A R N
BADGES "
B Y I N T E R A C T I N G W I T H A B R A N D :
• WATCHING VIDEOS
• BECOMING A FAN
• SHARING SPONSORED CONTENT
MEMBERS DISPLAY BADGES ON THEIR
PROFILE. A BADGE CAN EASILY GENERATE "
O V E R 1 0 M I L L I O N "
IMPRESSIONS PER CAMPAIGN

19. 19!
IN-GAME ENGAGEMENTS
G E T I N T H E G A M E"
AND PLACE BRANDED CONTENT IN ONE OF MOCOSPACE’S MANY SOCIAL GAMES.
MEMBERS SPEND OVER ONE MILLION COLLECTIVE "
HOURS PLAYING GAMES EVERY DAY.

20. 20!
A LEADER IN INDUSTRY RESEARCH
BY PARTNERING WITH
MocoSpace has had the
opportunity to survey our
members and hear their voices in
thousands. From overall trends to "
PURCHASING HABITS "
AND MOBILE USAGE, "
topics engage members and
generate honest feedback.

21. 21!
ALLIE BEAUCHESNE
Sr. DIRECTOR / CAMPAIGNS
[email protected]
Mobile | Multicultural | Engagement