models of communication week three .......

Purposive Communication

1. MODELS OF COMMUNICATION

2. ARISTOTLE’S MODEL OF COMMUNICATION Effective public speaking is an important considerations in the study of communication. Speaker is the most important variable. Considerations on the audience demographics ( age, sex, background, culture, race, religion gender, social and economic status, and political orientation and inclination. The communication process is linear. SPEAKER SPEECH AUDIENCE

3. Focuses on the questions such as WHO, WHAT, WHICH, WHOM and WHAT. LASWELL’S MODEL OF COMMUNICATION WHO (Communicator) SAYS WHAT (Message) IN WHICH CHANNEL (Medium) WITH WHAT EFFECT (Effect) TO WHOM (Receiver)

4. The process maybe analyzed through the content sent, the medium used, as well as the effect on the recipient of the message. The model is similar to Aristotle’s in a way that it is also linear but in addition of the medium and effect. LASWELL’S MODEL OF COMMUNICATION

5. In this model, other components such as noise, reception, destination, and feedback have been identified. Other terms such as information source for the sender, transmitter for the encoder, decoder (reception), and receiver (destination) were introduced. SHANNON-WEAVER’S MODEL OF COMMUNICATION

6. Also called SMCR which stands for which stands for sender of the message , sent through a channel or medium to a receiver. And was modified later on to include noise. BERLO’S MODEL OF COMMUNICATION

7. SHORT QUIZ 1. Enumerate the four communication models. 2. If you were to choose one communication model, what do you prefer and why?