Module 1-2_Communication, Media, Information, and Technology Literacy.pptx

mil lesson 1 1st semester

1. 1. Introduction to Media and Information Literacy (Part 1) Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies The learners will be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).

3. ASSESSMENT What is communication? How do we communicate? Why do we communicate?

4. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)

5. Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?

6. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)

7. I n addition to these five elements, Shannon and Weaver also considered the impact of 'noise' on effective communication. Noise is classified as anything that might distort the message. In our example of face-to-face communication,  noise might be an external sound, such as a fire alarm .

8. TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4… Xn ) Feedback (f) Advocate (A) Channel (C) Audience (B)

9. Advantages of the Westley & MacLean Model of Communication The necessity and concept of feedback is reflected in the model The message comes from the environment, not necessarily a person. This guarantees multiple senses are involved in the process Social, cultural, and other factors also play a role as part of the objects of orientation The model can be applied to interpersonal communication, but also mass communication Disadvantages of the Westley & MacLean Model of Communication The model consists of many components and variables, which make it appear complex The model does not address multiple or complex messages Information may be changed while it is being sent from the source to the receiver (noise), which the model does not address. The  Shannon & Weaver model  does address this, however

10. TRANSMISSION MODELS Gerbner’s Model of Communication (1956)

11. PUBLICITY MODEL communication as display and attention audience as “spectators” rather than participants or information receivers

12. RECEPTION MODEL “Encoding/ Decoding" model of communication by Stuart Hall (1993) Messages are open to various interpretations.

13. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954)

14. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960)

15. What have you learned about communication after studying the different models? SENDER MESSAGE MEDIUM RECEIVER EFFECT

16. How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools

17. How does Facebook serve as a tool for communication? How did Facebook affect the way people communicate with each other? How did Facebook affect the quantity and quality of information available to people?

18. MEDIA Analyze and explain this illustration. RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION

19. MEDIA AND INFORMATION LITERACY (MIL)

20. MEDIA AND INFORMATION LITERACY (MIL)

21. VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from ..\..\Downloads\Introduction to Media and Information Literacy (Updated Version).mp4