MODULE 1.pptx business reserach methodology

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The application of the scientific method in searching for the truth about business phenomena.
These activities include defining business opportunities and problems, generating and evaluating ideas, monitoring performance, and understanding the business process.
The application of the scientific meth...


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MODULE 1 AGENDA BUSINESS RESEARCH METHODS Introduction to Business Research: Meaning, characteristics, Types of research, Stages of Research process - management problem, defining the research problem, formulating the research Hypothesis, developing the research proposals research design formulation, sampling design, planning, and collecting the data for research , data analysis and interpretation. Research applications in business decisions, Business Research in 21st century, Ethical issues in Business Research Case Study / Activity

Introduction to Business Research The application of the scientific method in searching for the truth about business phenomena. These activities include defining business opportunities and problems, generating and evaluating ideas, monitoring performance, and understanding the business process.

Meaning, characteristics, Types of research. Meaning Characteristics of Good Research Types of research

Characteristics of Good Research

Types of research

Stages of Research process
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