Module-1-sylllabusforPurposiveCommunication-1.pdf

**Purposive communication** refers to communication that is intentional and goal-oriented. It involves conveying messages with a clear purpose in mind, whether to inform, persuade, express emotions, or achieve a specific outcome. This type of communication is deliberate, often structured, and tailored to the audience to ensure that the intended message is effectively received and understood.

In purposive communication, the sender carefully considers the content, context, and medium of the message to align with the desired purpose. It's common in professional settings, educational contexts, and any situation where clear and effective communication is essential to achieving specific objectives.

1. GE 5: PURPOSIVE COMMUNICATION

Republic of the Philippines
Romblon State University
Romblon, Philippines



Prepared by:

Lect. CREAM ROYO. RABINO, L.P.T.

2. GE 5: PURPOSIVE COMMUNICATION

Republic of the Philippines
Romblon State University
Romblon, Philippines
Module 1:
Communication Principles and Ethics

This chapter will introduce several concepts about communication beginning from the Ancient Greeks until the twenty-first century. It will
illuminate several perspectives about communication the most important one being that is a necessary and important skill that should be hones
to become better citizens and to help in building one’s society.
It will explore the use of English in the world, as well as its usage in the Philippines. It will also discuss the perils if language, and how we can
find seeds of racism, sexism, and classism in the language that we use-and what one can do to ensure that one’s language us as academic and
inclusive as possible.
LESSON I: Communication and Globalization
OBJECTIVES:
By the end of this lesson, you should be able to:
1. Have a thorough understanding of communication models, and processes;
2. Understand the importance of ethics communication, and academic writing in portraying effective communication for globalization, and;
3. Discover how the English language spread throughout the world, and appreciate the differences between Standard English, World Englishes,
and Philippine English.

Communication is the act of conveying information for the purpose of creating a shared understanding. It’s something that humans do every
day. The word “communication” comes from the Latin “communis,” meaning “to share,” and includes verbal, non-verbal and electronic means
of human interaction.

IMPORTANCE OF COMMUNICATION
o “The art of communication is the language of leadership.” James Humes
o The art of communication reflects the art of one’s thinking.
o It helps to analyze, critique, and negotiate with the world.
o To construct ideas, and bring people to believe in one’s vision through an articulate manner.

3. GE 5: PURPOSIVE COMMUNICATION

Republic of the Philippines
Romblon State University
Romblon, Philippines

COMMUNICATION MODELS
“A model seeks to show the main elements of any structure or process and the relationship between these elements… it helps explaining by
providing in a simplified way information which would otherwise be complicated or ambiguous.”- Denis Mcquail, and Sven Windahl (2013), in their
book Communication Models for the Study of Mass Communications

 The earliest model around 5 B.C
 Explains that speakers should adjust their messages according to their audience and occasion to achieve a particular effect.

 Created by Claude Shannon, and Warren Weaver (Flores, 2016)
 This was mentioned in the article Bell System Technological Journal, entitled “A Mathematical Theory of Communication”
 Often called as “Telephone Model”, since it was developed because of telephone and the experience of “noise”.

4. GE 5: PURPOSIVE COMMUNICATION

Republic of the Philippines
Romblon State University
Romblon, Philippines

Osgood-Schramm’s Model of Communication
 It pays attention to the role of the interpreter. Encoding and decoding are not automatic process both go through the filter of the
interpreter. There are times when the sender and receiver may apply different meanings to the same message, and this is termed as
“semantic noise”.

According to Sneha Mishra (2017), this field of experience may constitute “culture, social background, beliefs, experiences, values, and rules”.

5. GE 5: PURPOSIVE COMMUNICATION

Republic of the Philippines
Romblon State University
Romblon, Philippines

White’s Stages of Oral Communication
 According to White, oral communication is a continuous process with no real beginning or end. The most important contribution of his
model is “feedback”, which can only be processed by the speaker if he or she has been monitoring the audience or the listener. Hence,
the speaker must also pay attention to the listener’s verbal and non-verbal cues (Flores, 2016).

Globalization in communication refers to the exchange of information across geographical and social divides. It is directly affected by the
process of globalization, which has changed the environmental, cultural, political and economic elements of the world. Globalization has
enabled corporations to operate in more than one country, and has helped to spread information and bring people together from all over the
world. The theory behind globalization is that worldwide openness will promote the inherent wealth of all nations.

World Englishes
David Crystal (2003), begins the first chapter of the book English as a Global Language with the assertion that English is, in fact, the
global language. He questions the assertion by asking, “What does it mean to say that a language is global?”

Readings in World Englishes
Throughout the history of English there has been a contest between the forces of standardization, and the forces of localization, at both
written and the spoken levels. The first substantial English dictionary in 18
th
century was a move towards written standardization. It was Victorian
England that realized the idea of the “Queen’s English,” a spoken standard to which the “lesser breeds” could aspire.

6. GE 5: PURPOSIVE COMMUNICATION

Republic of the Philippines
Romblon State University
Romblon, Philippines
Ethics of Communication
“Ethical communication is fundamental to responsible thinking, decision-making, and the development of relationships and communities within
and across contexts, cultures, channels, and media. It enhances human worth, and dignity by fostering truthfulness, fairness, responsibility,
personal integrity, and respect for self and others.”- US National Communication Association (NCA, 1999) from Credo for Ethics Communication

FOUR ETHICAL PRINCIPLES OF COMMUNICATION
1. Advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication.
2. Freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible decision-making
fundamental to a civil society.
3. Condemn communication that degrades individuals and humanity through distortion, intimidation, coercion, and violence, and through
the expression of intolerance and hatred.
4. Accept responsibility for the short and long-term consequences of our own communication and expect the same of others.


Used and Suggested References/Resources:
Books:

Uychoco, M. T. A. and, Santos, ML, (2018), Communication for Society, Purposive Communication (First Edition)