Module 2: Evolution of Traditional Media to New Media.pptx

Media plays a crucial role in shaping how individuals access, interpret, and engage with information. In the subject of Media and Information Literacy (MIL), understanding media is essential for developing critical thinking, responsible communication, and informed decision-making. This introduction to media provides an overview of its various forms, functions, and impact on society while emphasizing the importance of being a media-literate individual.

Media refers to the means of communication used to store and distribute information to a wide audience. It serves as a bridge between individuals, organizations, and society, facilitating the exchange of knowledge, entertainment, and opinions. Media exists in various formats, each with its own purpose, characteristics, and influence on audiences.

1. Media And Information Literacy: ‘The Evolution of Traditional to New Media’ Presentation by: Von Hebryx D. Portem Carmel Ezekiel A. Zabalerio

2. Introduction Over time, media has undergone significant evolution, transitioning from the pre-industrial era to the information age. This evolution, from traditional to new media, reflects the historical advancement of media technology, facilitating swift and effective communication and information dissemination. Moreover, media has played a pivotal role in shaping the values and norms of both individuals and society.

3. The term “media” is described as means of communication for people which includes newspapers, radio, televisions, and the internet. In the advent of the “new normal” media plays a crucial role in communication, information dissemination, distance learning, and remote work. As technology advances, people wonder how media has evolved over time and what forms it has taken in different ages. Let's explore the evolution of media from the pre-industrial age to the information age .

4. Before the Industrial Age, which predates the 1700s, early hominids discovered fire, developed paper from plants, and utilized stone tools and metals for hunting and gathering. They also created primitive forms of media like petroglyphs and pictographs, considered the earliest traditional media, using crude stone tools. (Before 1700s) Pre-Industrial Age (1700s - 1930s) The Industrial Age, spanning from the 1700s to the 1930s, coincided with the industrial revolution in Great Britain. This era saw significant economic and societal shifts, including the replacement of hand tools with machines like the power loom and the steam engine, leading to mass production. Additionally, long-distance communication became feasible with the invention of the telegraph, facilitating message transmission. Industrial Age

5. Before the Industrial Age, which predates the 1700s, early hominids discovered fire, developed paper from plants, and utilized stone tools and metals for hunting and gathering. They also created primitive forms of media like petroglyphs and pictographs, considered the earliest traditional media, using crude stone tools. (Before 1700s) Pre-Industrial Age (1700s - 1930s) The Industrial Age, spanning from the 1700s to the 1930s, coincided with the industrial revolution in Great Britain. This era saw significant economic and societal shifts, including the replacement of hand tools with machines like the power loom and the steam engine, leading to mass production. Additionally, long-distance communication became feasible with the invention of the telegraph, facilitating message transmission. Industrial Age

6. (1930s - 1980s) The Electronic Age, spanning from the 1930s to the 1980s, was marked by the utilization of electricity to power electronic devices such as transistor radios and televisions. The invention of the transistor played a pivotal role in this era, powering radio, electronic circuits, and early computers. Air access to communication became prevalent during this period. Electronic Age

7. (1900s - Present) Information Age The Information Age, spanning from the 1900s to the 2000s, also known as the Digital Age, marked the widespread use of the internet via the World Wide Web. This era saw faster and easier communication through social media platforms like Facebook, Messenger, Instagram, and Twitter. Technological advancements in microelectronics led to the development of laptops, netbooks, mobile phones, and wearable technology.

8. D Information Age • Web browsers: Mosaic (1993), Internet Explorer (1995) • Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003) • Social media: Friendster (2002), Multiply (2003), Facebook (2004) • Microblogs: Twitter (2006), Tumblr (2007) C Electronic Age • Transistor Radio • Television (1941) • Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951) A Pre-Industrial Age • Cave paintings (35,000 BC) • Clay tablets in Mesopotamia (2400 BC) • Papyrus in Egypt (2500 BC) B Industrial Age • Printing press for mass production (19th century) • Newspaper- The London Gazette (1640) • Typewriter (1800) Telephone (1876

9. Media plays a significant role in shaping the values and norms of society by providing access to diverse ideas and challenging conventional beliefs. With the rise of social media in the information age, individuals are exposed to a global society, leading to the development of new social norms. This influence of media can be categorized into individual or direct effects and social or indirect effects, as argued by Arias (2016). The dissemination of information through media channels helps create shared knowledge, impacting societal norms and values. This aligns with Bandura's Social Learning Theory, where media acts as educational models, transmitting information, values, and behaviors. Accessible information enhances the understanding of shared beliefs, as noted by Mutz (1998).

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