Module 3 Cognitive design thinking 2024.pptx

Human-centered design is a problem-solving technique that puts real people at the center of the development process

1. Recap from the previous model `Outline Content Innovation Technology examples and Present. Classical Theory Scientific Management Theory Bureaucratic Management Theory Administrative Management Theory Behavioral Theory Human Relation Theories Leadership Theories Entrepreneurship theories Motivational theories Modern Management Theory System Management Theory Contingency Theory Quantum Typewriting Classical cameras Classical TV Electrical typewriter Modern phones Modern Tools Embedded technology IoT Human Centered Design

2. HUMAN CENTERED DESIGN? Human-centered design is a problem-solving technique that puts real people at the center of the development process, enabling you to create products and services that resonate and are tailored to your audience’s needs. The goal is to keep users’ wants, pain points, and preferences front of mind during every phase of the process. In turn, you’ll build more intuitive, accessible products that are likely to turn a higher profit because your customers have already vetted the solution and feel more invested in using it.

3. How will you address pain point of User?

4. THE PHASES OF HUMAN-CENTERED DESIGN Global design firm IDEO popularized human-centered design, breaking it down into   three phases : Inspiration Ideation Implementation

5. Inspiration This first phase is dedicated to learning from your customers. Rather than develop products based on preconceived notions about what you think they want, you take the time to discover what they actually want firsthand. The inspiration phase requires  empathy —the capability of understanding another person’s experiences and emotions. You need to put yourself in your users’ shoes and ask questions to determine what products they’re currently using, why and how they’re using them, and the challenges they’re trying to solve.

6. Qualitative Research Approach One user Needs Two-three user Needs 50-100 Interview Focused group discussion Survey

7. Ideation The inspiration you gather in the first phase will lead you to the second: i deation . During this step, you want to brainstorm as many ideas as possible based on the feedback you gathered. Remember that, when brainstorming, there are no bad ideas. The only way to derail the process is if you ignore your users’ needs .

8. Ideation The combination of; Inspiration Ideation Implementation Design Thinking

9. DESIGN THINKING Design thinking refers to the set of cognitive, strategic and practical procedur es used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design problems . cognitive style (thinking like a designer), Includes Imagination by integrating three realms of reasoning, which entail diversity and inclusion.

10. Three realms of Reasoning

11. Eco-psychology Theory By Davis Eco-psychology is founded on three main insights 1. Human and nature have a deeply bonded relationship with environment. 2. When humans and nature become disassociated with each other, the result is suffering for both the environment and people 3. Recognizing the relationship between people and nature will lead to healing of both sustainable creation.

12. Echo-psychology Eco-psychology

13. How do we reciprocate with nature Critical thinking Imagination Problem solving

14. A case of Wright b rothers The Wright brothers, Orville Wright and Wilbur Wright, were American aviation pioneers generally credited with inventing, building, and flying the world's first successful airplane. Wright Flyer Wright Flyer II Wright Model B 1902 Wight Glider

15. Nature + Imagination=Manipulation How do we reciprocate nature with Imagination? 1903 1913

16. Product and Service industry (Transportation Sector) Discuss how product and service industry contributed to economic development in terms of innovation and entrepreneurship Hint: Science, Investment

17. Science Manipulate Nature creation Invention Value addition from Creation Innovation

18. Science Manipulate nature (Communication Industry) Cob Web Digital Science

19. A case of Henry Ford

20. What approach of thinking Did he applied?

21. Primitive to Civilization

22. System Thinking Systems thinking is a way of making sense of the complexity of the world by looking at it in terms of wholes and relationships rather than by splitting it down into its parts. It has been used as a way of exploring and developing effective action in complex contexts, enabling systems change System thinking leverage three realms of intelligence for optimal performances .

23. Three Realms of Intelligence

24. What do we want to Achieve?

25. How do we want to Achieve?

26. Why do we want to Achieve?

27. Summary of 3 realms of knowledge IQ: Intelligence Quotient EQ: Emotional Quotient SQ: Spiritual Quotient/Intelligence Rational Approach Adaptive approach Quantum approach Law abiding Adaptive and associative Recontextualising Ultimately controllable Habit-bound and controlling Chaotic Emphasis on Isolation Emphasis on familiarity Emphasis on integration Predictable Ambiguous Unpredictable Dictatorial Consensual Rely on trust Inflexible Proactive Imaginative and Experimental Reactive Ambiguous boundaries Flexible boundaries Rigid boundaries Fragmented Holistic Atomistic

28. Integration

29. leadership perspective

30. Thank you for listening QA