MODULE 5 - Media and Information Literacy

MIL

1. Media and information languages MODULE 5 Presented by: Aldrin Jon R. Madamba, LPT, MBA

2. media languages refers to the technical and symbolic components, codes, and practices that information professionals in the media and in the field of information may choose and employ in an effort to transmit concepts, information, and knowledge.

3. codes are systems of signs that when put together create meaning semiotics the study of signs

4. 3 types of codes Symbolic Codes Written Codes Technical Codes 1 2 3

5. symbolic codes consists of easily recognized characters or symbols, as well as their language, appearance, or movements. For example: What do the colors on traffic signals represent? Red - Stop Yellow - Ready Green - Go

6. Written codes uses the language style and textual layout this includes the headline, font, taglines or slogans, captions, etc.

7. it is the text indicating the nature of the article below it headline

8. also known as cutline, are a few lines of text used to explain or elaborate on published photographs photo caption

9. Technical codes are techniques for using equipment to express a message. This includes audio, lighting, camera positions, and shot styles. For example, they might use dark music to portray danger in a movie or high-angle camera angles to create a sense of power in a photograph. technical codes

10. is made up of a continuous series of frames that are captured from the time the camera begins to roll until it stops. The use of cameras is an important factor of both filmmaking and video production because the directors can accentuate particular emotions, concepts, and movements for each scene by blending various shot types, angles, and camera movements. camera shot

11. Wide shot 1 mid shot 2 close up 3 basic camera shots

12. wide shot The subject fills the entire frame, or at least as much as is comfortable.

13. gives a more detailed view of a portion of the subject while retaining a clear idea. mid shot

14. close up The entire frame is occupied by a certain feature or element of the subject.

15. Eye Level Tilted Angle Low Angle Worm's Eye View camera angles Bird's Eye View/Overview High Angle

16. Bird's Eye View/Overview The shot provides a wider view for the viewer and is excellent for showing direction and that the subject is moving, emphasizing unique relationships, or revealing to the audience elements outside the character's perspective.

17. The subject is captured in a photo taken from above. This could give the impression that the subject is weak, scared, or helpless. high angle

18. eye level Shot with the audience's perception of the picture standing firm because the camera was placed nearly at eye level.

19. Shot in which the camera is set at an angle on its roll axis so that the horizon line is not level. It is often used to show a disoriented or uneasy psychological state. tilted angle

20. Photograph was taken from below the subject's line of sight. This may give the impression that the topic is strong, brave, or threatening. low angle

21. is a point of view in photography in which the picture is taken at an extremely low angle while the camera is pointed upward. worm's eye view

22. convention refers to a standard or norm that serves as a guideline for behavior and is a general term for established and commonly used activities. It also refer to the possible methods in which codes are organized in a product.

23. TYPES OF convention ways in which the types of media codes are expected to be arranged. For instance, the title and main casts are expected to appear at the beginning of a movie while the credits are expected to appear at the end. Form conventions refer to the basic structures of narratives. Examples of story conventions involve narrative structures, character constructions, and point of view. Story conventions refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media. Genre conventions can be formal or thematic and are usually linked to the expectations of the audience. Genre conventions

24. producers the information that a source sends to a receiver 01 the consumers who made up the target audience for the media message as well as anyone else who encounters it 03 libraries, archives, museums, the internet, and other sources of important information 04 people who worked on creating and assembling media content to create a finished media product. 02 audience message stakeholders MEDIA

25. refers to the reaction of the audience to the media text. Different people react in varied ways to the same text Audience Engagement Producers ALSO consider the reaction of the audience by looking into the following: refers to the connection built by the media text to the audience. Audience Identification refers to the anticipation of the audience about the text. Producers may satisfy or shatter the audience’s expectations. Audience Expectations refers to the exact information (not expectations) which the audience brings about the media output. Audience Foreknowledge refers to the strategies producers use to make the audience feel that the media text is made specifically for them. Audience Placement refers to the monitoring of the audience before, during, and after the production of the media text. Audience Research

26. Thank you!

27. ACTIVITY Decoding Codes and Conventions Watch the commercial entitled “ Kahera ” and analyze its codes, conventions, and messages by completing the table.

28. Your response under Message of the given advertisement will be graded using the following rubric

29. “KAHERA”