Monopoly-by-GregoryMankiw.ppt economicss

econ

1. © 2007 Thomson South-Western, all rights reserved
N. G R E G O R Y M A N K I W
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ECONOMICS
P R I N C I P L E S O F
F O U R T H E D I T I O N
MonopolyMonopoly

2. 2CHAPTER 15 MONOPOLY
In this chapter, look for the answers to
these questions:
Why do monopolies arise?
Why is MR < P for a monopolist?
How do monopolies choose their P and Q?
How do monopolies affect society’s well-being?
What can the government do about monopolies?
What is price discrimination?

3. 3CHAPTER 15 MONOPOLY
Introduction
A monopoly is a firm that is the sole seller of a
product without close substitutes.
In this chapter, we study monopoly and contrast
it with perfect competition.
The key difference:
A monopoly firm has market power, the ability
to influence the market price of the product it
sells. A competitive firm has no market power.

4. 4CHAPTER 15 MONOPOLY
Why Monopolies Arise
The main cause of monopolies is barriers
to entry – other firms cannot enter the market.
Three sources of barriers to entry:
1.A single firm owns a key resource.
E.g., NGCP sole power distributor, DCWD,
DeBeers owns most of the world’s diamond mines
2.The govt. gives a single firm the exclusive right
to produce the good.
E.g., patents, copyright laws

5. 5CHAPTER 15 MONOPOLY
Why Monopolies Arise
3.Natural monopoly: a single firm can produce
the entire market Q at lower ATC than could
several firms.
Q
Cost
ATC
1000
50
Example: 1000 homes
need electricity.
Electricity
Economies of
scale due to
huge FC
ATC is lower if
one firm services
all 1000 homes
than if two firms
each service
500 homes.
500
80

6. 6CHAPTER 15 MONOPOLY
Monopoly vs. Competition: Demand Curves
In a competitive market,
the market demand curve
slopes downward.
but the demand curve
for any individual firm’s
product is horizontal
at the market price.
The firm can increase Q
without lowering P,
so MR = P for the
competitive firm.
D
P
Q
A competitive firm’s
demand curve

7. 7CHAPTER 15 MONOPOLY
Monopoly vs. Competition: Demand Curves
A monopolist is the only
seller, so it faces the
market demand curve.
To sell a larger Q,
the firm must reduce P.
Thus, MR ≠ P.
D
P
Q
A monopolist’s
demand curve

8. AA CC TT II VV E LE L EE AA RR NN II NN G G 11: :
A monopoly’s revenue aA monopoly’s revenue a
Assign. 9/28/15Assign. 9/28/15
Moonbucks is
the only seller of
cappuccinos in town.
The table shows the
market demand for
cappuccinos.
Fill in the missing
spaces of the table.
What is the relation
between P and AR?
Between P and MR?
8
Q P TR AR MR
04.50
14.00
23.50
33.00
42.50
52.00
61.50
n.a.

9. AA CC TT II VV E LE L EE AA RR NN II NN G G 11: :
AnswersAnswers
Here, P = AR,
same as for a
competitive firm.
Here, MR < P,
whereas MR = P
for a competitive
firm.
9
1.506
2.005
2.504
3.003
3.502
1.50
2.00
2.50
3.00
3.50
4.004.001
n.a.
9
10
10
9
7
4
04.500
MRARTRPQ
–1
0
1
2
3
4

10. 10CHAPTER 15 MONOPOLY
Moonbuck’s D and MR Curves
-3
-2
-1
0
1
2
3
4
5
01234567Q
P, MR
Demand curve (P)
MR

11. 11CHAPTER 15 MONOPOLY
Understanding the Monopolist’s MR
Increasing Q has two effects on revenue:
•The output effect:
More output is sold, which raises revenue
•The price effect:
The price falls, which lowers revenue
To sell a larger Q, the monopolist must reduce the
price on all the units it sells.
Hence, MR < P
MR could even be negative if the price effect
exceeds the output effect
(e.g., when Moonbucks increases Q from 5 to 6).

12. 12CHAPTER 15 MONOPOLY
Profit-Maximization
Like a competitive firm, a monopolist maximizes
profit by producing the quantity where MR = MC.
Once the monopolist identifies this quantity,
it sets the highest price consumers are willing to
pay for that quantity.
It finds this price from the D curve.

13. 13CHAPTER 15 MONOPOLY
Profit-Maximization
1.The profit-
maximizing Q
is where
MR = MC.
2.Find P from
the demand
curve at this Q.
Quantity
Costs and
Revenue
MR
D
MC
Profit-maximizing output
P
Q

14. 14CHAPTER 15 MONOPOLY
The Monopolist’s Profit
As with a
competitive firm,
the monopolist’s
profit equals
(P – ATC) x Q
Quantity
Costs and
Revenue
ATC
D
MR
MC
Q
P
ATC

15. 15CHAPTER 15 MONOPOLY
A Monopoly Does Not Have an S Curve
A competitive firm
takes P as given
has a supply curve that shows how its Q depends
on P
A monopoly firm
is a “price-maker,” not a “price-taker”
Q does not depend on P;
rather, Q and P are jointly determined by
MC, MR, and the demand curve.
So there is no supply curve for monopoly.

16. 16CHAPTER 15 MONOPOLY
Case Study: Monopoly vs. Generic Drugs
Patents on new drugs
give a temporary
monopoly to the seller.
When the
patent expires,
the market
becomes competitive,
generics appear.
MC
Quantity
Price
D
MR
P
M
Q
M
P
C =
Q
C
The market for
a typical drug

17. 17CHAPTER 15 MONOPOLY
The Welfare Cost of Monopoly
Recall: In a competitive market equilibrium,
P = MC and total surplus is maximized.
In the monopoly eq’m, P > MR = MC
•The value to buyers of an additional unit (P)
exceeds the cost of the resources needed to
produce that unit (MC).
•The monopoly Q is too low –
could increase total surplus with a larger Q.
•Thus, monopoly results in a deadweight loss.

18. 18CHAPTER 15 MONOPOLY
P = MC
Deadweight
loss
P
MC
The Welfare Cost of Monopoly
Competitive eq’m:
quantity = Q
E
P = MC
total surplus is
maximized
Monopoly eq’m:
quantity = Q
M
P > MC
deadweight loss Quantity
Price
D
MR
MC
Q
M
Q
E

19. 19CHAPTER 15 MONOPOLY
Public Policy Toward Monopolies
Increasing competition with antitrust laws
•Examples: Sherman Antitrust Act (1890),
Clayton Act (1914)
•Antitrust laws ban certain anticompetitive
practices, allow govt to break up monopolies.
Regulation
•Govt agencies set the monopolist’s price
•For natural monopolies, MC < ATC at all Q,
so marginal cost pricing would result in losses.
•If so, regulators might subsidize the monopolist
or set P = ATC for zero economic profit.

20. 20CHAPTER 15 MONOPOLY
Public Policy Toward Monopolies
Public ownership
•Example: U.S. Postal Service
•Problem: Public ownership is usually less
efficient since no profit motive to minimize costs
Doing nothing
•The foregoing policies all have drawbacks,
so the best policy may be no policy.

21. 21CHAPTER 15 MONOPOLY
Price Discrimination
Discrimination is the practice of treating people
differently based on some characteristic, such
as race or gender.
Price discrimination is the business practice of
selling the same good at different prices to
different buyers.
The characteristic used in price discrimination
is willingness to pay (WTP):
•A firm can increase profit by charging a higher
price to buyers with higher WTP.

22. 22CHAPTER 15 MONOPOLY
Consumer
surplus
Deadweight
loss
Monopoly
profit
Perfect Price Discrimination vs.
Single Price Monopoly
Here, the monopolist
charges the same
price (P
M) to all
buyers.
A deadweight loss
results.
MC
Quantity
Price
D
MR
P
M
Q
M

23. 23CHAPTER 15 MONOPOLY
Monopoly
profit
Perfect Price Discrimination vs.
Single Price Monopoly
Here, the monopolist
produces the
competitive quantity,
but charges each
buyer his or her WTP.
This is called perfect
price discrimination.
The monopolist
captures all CS
as profit.
But there’s no DWL.
MC
Quantity
Price
D
MR
Q

24. 24CHAPTER 15 MONOPOLY
Price Discrimination in the Real World
In the real world, perfect price discrimination is
not possible:
•no firm knows every buyer’s WTP
•buyers do not announce it to sellers
So, firms divide customers into groups
based on some observable trait
that is likely related to WTP, such as age.

25. 25CHAPTER 15 MONOPOLY
Examples of Price Discrimination
Movie tickets
Discounts for seniors, students, and people
who can attend during weekday afternoons.
They are all more likely to have lower WTP
than people who pay full price on Friday night.
Airline prices
Discounts for Saturday-night stayovers help
distinguish business travelers, who usually have
higher WTP, from more price-sensitive leisure
travelers.

26. 26CHAPTER 15 MONOPOLY
Examples of Price Discrimination
Discount coupons
People who have time to clip and organize
coupons are more likely to have lower income
and lower WTP than others.
Need-based financial aid
Low income families have lower WTP for
their children’s college education.
Schools price-discriminate by offering
need-based aid to low income families.

27. 27CHAPTER 15 MONOPOLY
Examples of Price Discrimination
Quantity discounts
A buyer’s WTP often declines with additional
units, so firms charge less per unit for large
quantities than small ones.
Example: A movie theater charges $4 for
a small popcorn and $5 for a large one that’s
twice as big.

28. 28CHAPTER 15 MONOPOLY
CONCLUSION: The Prevalence of Monopoly
In the real world, pure monopoly is rare.
Yet, many firms have market power, due to
•selling a unique variety of a product
•having a large market share and few significant
competitors
In many such cases, most of the results from
this chapter apply, including
•markup of price over marginal cost
•deadweight loss

29. 29CHAPTER 15 MONOPOLY
CHAPTER SUMMARY
A monopoly firm is the sole seller in its market.
Monopolies arise due to barriers to entry,
including: government-granted monopolies, the
control of a key resource, or economies of scale
over the entire range of output.
A monopoly firm faces a downward-sloping
demand curve for its product. As a result, it must
reduce price to sell a larger quantity, which causes
marginal revenue to fall below price.

30. 30CHAPTER 15 MONOPOLY
CHAPTER SUMMARY
Monopoly firms maximize profits by producing the
quantity where marginal revenue equals marginal
cost. But since marginal revenue is less than
price, the monopoly price will be greater than
marginal cost, leading to a deadweight loss.
Policymakers may respond by regulating
monopolies, using antitrust laws to promote
competition, or by taking over the monopoly and
running it. Due to problems with each of these
options, the best option may be to take no action.

31. 31CHAPTER 15 MONOPOLY
CHAPTER SUMMARY
Monopoly firms (and others with market power) try
to raise their profits by charging higher prices to
consumers with higher willingness to pay. This
practice is called price discrimination.