Motivation

This presentation talks in brief about the psychological concept motivation, its type and technique to motivate people particularly villagers for adopting new methods/technology of farming.

1. CCR PG College, Muzaffarnagar, U.P. -251001 Course: Rural Sociology and Educational Psychology Course Code : D-196 Dept: Department of Agril . Extension Topic: Motivation Prepared by : Sh. Rabeesh Kumar Verma Assistant Professor ( Agril . Extension) Email.id : [email protected]

2. Motivation : Motivation is the process of initiating a conscious and purposeful action. Motive means an urge, or combination of urge to include conscious or purposeful action. It is goal directed. The term motivation has been derived from ‘motive’. Motive may be defined as inner state of our mind that activates and directs our behavior. It makes us move to act. Motivation is something that makes a person to action and continues him in the course of action that is already initiated.

3. Definition: The goal directed, need satisfying behaviour is called motivation. It is a process of initiating a conscious and purposeful action. Motive means an urge or combination of urges to induce conscious or purposeful action. Motives, arising out of natural urges or acquired interests, or dynamic forces that affect thoughts, emotions and behaviour. Eg. Motive for a murder.

4. Which Needs Motivate Human Beings: Organic needs and Physiological needs Wants Emotions as motives Feelings and attitude as motives Social motives

5. Types of motivation : a) Intrinsic motivation : These are what a learner does for the sake of engaging in the activity itself. This is to be desired in learning and is more immediate. Eg. Studying for the genuine desire of learning of the subject. b) Extrinsic motivation : These are when an incentive or goal is artificially introduced into a situation to cause it to accelerate activity. Eg. Studying for getting awards or to make parents happy.

6. Technique of Motivation : 1) Need based approach: The approach should be need based so that it could satisfy five categories of need by knowing the levels of motivation and patterns of motivation among them. The five categories of needs are i ) physiological need, ii) desire for security, iii) desire for recognition, iv) desire for new experiences and v) organic needs. 2) Training to set a realistic level of aspirations : Any attempt to revise the expectations of farmer's should be done with full understanding of their socio-economic status. ( Eg. ) ( i ) Creating an aspiration in the farmer who doesn't have any land of his own for possession of one or two acres. Such a realistic level of aspiration would ensure slow and steady progress.

7. Technique of Motivation : (3) Participation: The involvement of farmers in the programmes of agricultural change acts as booster of motivation not only for the immediate participants but also for others. (4) Use of audio visuals: The proper selection, combination and use of various audio visuals for the appropriate purpose will act as lubricants of motivation

8. Motivation Cycle :

9. Importance of Motivation in Extension : Motivation is important for mobilizing the village people and the extension workers both, if the exyension programme is to succeed. In In the pre-independence India, the development programme could not bring the desired results because there was lack of motivation among the extension workers. Because extension worker were not motivated properly, their efforts could not able to motivate people: Motivation is vital in extension because : It helps in mobilizing the villaggers for group and social action Helps in infusing zeal and enthusiasm among extension worker for the service of the farming community

10. Importance of Motivation in Extension Stimulates people for action Helps in achievement of goal more efficiently. Helps in rapid adoption of latest technologies related to production and management of various crops. Knowledge of biological drive/need helps the extension worker to realize the problems of the people. It helps in sympathetic handling.

11. How to motivate village people: Awards should be designed to encourage wide participation and activity. They therefore, should be given adequate “spread”. Feeling of competition should be inculcated among the villagers People should be given opportunity to express their knowledge, skill and experiences. Adequate coverage of successful stories related to various aspects of farming community should be ensure. Give formal or informal encouragement to the creative ideas of the villagers. Awards should be given in transparent manner and favoritism should not be allowed.

12. Thanks