MRF

the MBA student can use the PPT for presentation also can use this for study purpose

1. By ABDUL HAMEED.A.H SURESH BALAJI .R MOHAMED AZARUDEEN.S M R F MADRAS RUBBER FACTORY

2. K.M Mammen - Chairman & Managing Director Arun Mammen - Managing Director Rahul Mammen - Whole Time Director Ravi Mannath - Secretary BOARD OF DIRECTORS

3. MRF is India’s no.1 tyre manufacturing, export & import company. Started in the year 1946 by K. M Maaman Mappillai. It produced conveyer belts, paints, balloons, toys. After that in 1961 it converted into Public ltd & started manufacture of Tyre. Head Quarter- Chennai, India ORIGIN OF THE COMPANY

4. VISSION The vision of MRF is to emerge as pre-eminent global players in the field of polymers and make INDIA a global super power in terms of technology and life. MISSION The mission of MRF is that zero defect, zero break down, zero accidents, zero pollution, and there by zero losses with their new performance standards. VISSION & MISSION

5. MANUFACTURE UNITS

6. MRF involves in the development of cricket through its sponsorship of many cricketers and MRF Pace Foundation. MRF is the bat sponsor of world-class batsmen. MRF also conducts Motorsports in India for development and popularity of various forms of the sport through Racing, Rallying, Motocross or Karting MRF ACTIVITIES

7. MARKETING MIX Product Place People price

8. BALOONS COATINGS TYRES CONVEYERS BELTS MARKETING MIX

9. MRF has been a leader in the passenger car tyre segment. By virtue of their market share, they have tradition been price makers. The rest of the tyre industry has followed the pricing cues set by these leaders Markup pricing is the common pricing method followed the tyre industry PRICE

10. excellent band recognition in all categories of vehicles in the tyre market. Sports celebrities and event endorsements a major vehichle for promoting their brand 7plants located in various places in south india . Its distribution channels include. Factories. Dealers. Carrying and forwarding agents Divisional and regional distribution centers PROMATION PLACE

11. MRF TYRE TYPES

12. MRF TYRE PRODUCTION

13. Sales & Profit & Loss a/c chart

14. TYRE SALES PRECENTAGE OF 2017

15. MRF had collaborated with automobile OEM’s (original equipment manufacturing) who source their tyres from MRF India are:- Maruti (45%) Mahindra and Mahindra (22%) Tata Motors (16%) General Motors (11%) Yamaha (6%) CUSTOMERS OF MRF TYRE

16. KEY OF COMPETITORS

17. SENSEX OF MRF

18. COMPERISION PROFIT OF OTHERS

19. Segment: Automobile industry, manufacturing industry. Target group: Heavy duty trucks/buses , small cars, luxury cars (sport utility vehicle). Positioning: India’s no.1 tyre making company with comprehensive tyre portfolio. STP

20. SWOT ANALYSIS STRENGTH S Innovation Loyal customers Market leadership Strong financial position Supply chain WEAKNESS Low R&D Rising rubber price OPPORTUNITES Acquisitions Emerging market & expansion abroad Product and service expansion THREATS Competition Cheaper technology External changes

21. Providing education to children in rural area’s. Tamilnadu corporation for development of women. General health camps , medical camps and nutrition awareness programme. CORPORATE SOCIAL RESPONSBILITY

22. LATEST UPDATES The brand ambassador ab de villers ICC global partnership

23. Profit down 22% Have plan to start new plant LATEST UPDATES

24. ACHIVMENTS 25/April/16 MRF was achieved highest  in customer satisfaction award by the J D Power (Original Tyre Satisfaction Study) Asia Pacific 2016 India for the 12 time continuously in the last 16 years. 20/Jan/16 MRF Tyres announced a four-year deal with the ICC (International Cricket Council) as a Global Partner for ICC events from 2016 . 01/Dec/15 The world's no.1 ranked batsman in Tests and ODIs, South Africa's AB de Villiers has signed on as MRF brand ambassador. 13/Aug/2015 MRF placed in the Top 50 list of Indian companies which conducts by Forbes Super that constantly prove their worth One of India's largest tyre makers.

25. HAVE A SAFE RIDE… by mrf is ur safety