MS presentation with the help of ppt and

MS presentation

1. SIN HGAD COLLEGE OF ENGINEERING DEPARTMENT OF MANAGEMENT STUDIES VADGAON, PUNE Mkt-07 Anagha Chavan Mkt-12 Gouri Tawri Mkt- 19 Amruta Patil Mkt-20 Mayur Phadke Mkt-25 Anjali Sidam Mkt-28 Monika Raut Roll No Name Of The Students

2. PepsiCo vs. Coca-Cola – Beverage industry competitors

3. PepsiCo Company Overview Headquarters: Purchase, New York, USA. Founded: 1965, through the merger of Pepsi-Cola Company and Frito-Lay, Inc. Global Reach: Operates in over 200 countries and territories. Revenue: Generated over $91 billion in net revenue as of 2023. Brands: Includes Pepsi, Lay’s, Doritos, Cheetos, Gatorade, Mountain Dew, Quaker, and SodaStream. The Coca-Cola Company Overview Headquarters: Atlanta, Georgia, USA.​ Founded: 1886, by Dr. John Stith Pemberton.​ Global Reach: Operates in over 200 countries and territories.​ Revenue: Reported $11.5 billion in net revenue for the fourth quarter of 2024, a 6% increase from the previous year. ​ Brands: Includes Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta, Thums Up, and Fairlife .​

4. PepsiCo Marketing Strategy PepsiCo focuses on a youthful and energetic brand image, targeting millennials, Gen Z, and trend-conscious consumers. The company aligns itself with pop culture, sports, and entertainment, frequently partnering with celebrities like Beyoncé, Messi, and Cardi B. Pepsi’s advertising campaigns emphasize excitement and innovation, using slogans such as "For the Love of It" and "Live for Now" to create a bold and modern brand personality. Pricing Strategy PepsiCo adopts a competitive pricing approach, often pricing its products slightly lower than Coca-Cola to attract price-sensitive consumers. The brand frequently offers discounts and promotional deals, especially in retail chains and supermarkets, making it a preferred choice for customers looking for affordability. Promotional Strategy Pepsi’s promotions are vibrant and trend-driven. The brand invests heavily in sports sponsorships, including events like the Super Bowl, FIFA World Cup, and NBA, positioning itself as an active lifestyle brand. Pepsi also engages in music festivals and celebrity endorsements, further strengthening its youthful appeal. Its marketing campaigns leverage high-energy visuals and dynamic storytelling to create excitement around its products. Digital Marketing & Social MediaPepsiCo focuses on real-time engagement through social media platforms like Instagram, TikTok, and Twitter, actively participating in viral trends and meme culture. It frequently collaborates with influencers and launches digital campaigns like the "Pepsi Challenge," where consumers compare Pepsi with competitors. This interactive marketing approach helps Pepsi stay relevant among younger consumers.Distribution & Retail StrategyPepsiCo has a strong presence in supermarkets, convenience stores, and vending machines, making its products easily accessible. The brand focuses on e-commerce collaborations with platforms like Amazon and Walmart, ensuring online availability. However, its distribution in fast-food chains and restaurants is weaker than Coca-Cola’s, limiting its dominance in the hospitality sector.

5. Digital Marketing & Social Media PepsiCo focuses on real-time engagement through social media platforms like Instagram, TikTok, and Twitter, actively participating in viral trends and meme culture. It frequently collaborates with influencers and launches digital campaigns like the "Pepsi Challenge," where consumers compare Pepsi with competitors. This interactive marketing approach helps Pepsi stay relevant among younger consumers . Distribution & Retail Strategy PepsiCo has a strong presence in supermarkets, convenience stores, and vending machines, making its products easily accessible. The brand focuses on e-commerce collaborations with platforms like Amazon and Walmart, ensuring online availability. However, its distribution in fast-food chains and restaurants is weaker than Coca-Cola’s, limiting its dominance in the hospitality sector.

6. Brand Positioning : Pepsi positions itself as a fun, energetic, and modern brand. It appeals to younger consumers who enjoy excitement, entertainment, and pop culture. Unlike Coca-Cola, which focuses on emotional connections, Pepsi builds its brand identity around trends, social engagement, and bold, youthful messaging. Strengths & Weaknesses: Strengths: PepsiCo’s biggest strength lies in its ability to connect with younger audiences through trendy and high-energy marketing campaigns. Its strong digital presence, music, and sports sponsorships make it a go-to brand for entertainment-driven consumers. Weaknesses: Pepsi’s reliance on short-term trends makes it less effective in building long-term brand loyalty compared to Coca-Cola. Additionally, its weaker presence in restaurants and fast-food chains limits its global reach in the hospitality industry.

7. Coca-Cola Marketing Strategy Coca-Cola’s marketing strategy revolves around emotional connections, nostalgia, and universal appeal. The brand positions itself as a symbol of happiness, togetherness, and tradition. Unlike Pepsi, which targets younger audiences, Coca-Cola’s messaging is designed for all age groups, reinforcing its classic and timeless brand identity. Campaigns like "Open Happiness" and "Taste the Feeling" emphasize human connections, memories, and everyday joy. Pricing Strategy Coca-Cola follows a premium pricing strategy, maintaining consistent pricing across markets. Unlike Pepsi, which frequently offers discounts, Coca-Cola rarely competes on price, instead focusing on brand value and consumer loyalty. This approach reinforces its position as a high-quality and globally recognized brand. Promotional Strategy Coca-Cola’s promotional campaigns are storytelling-driven, designed to create emotional connections with consumers. One of its most famous marketing strategies is the "Share a Coke" campaign, which allowed customers to find personalized names on Coca-Cola bottles, encouraging engagement and social sharing. The brand is also known for its iconic Christmas campaigns, featuring the Coca-Cola Santa Claus and festive-themed advertisements that strengthen its association with joy and celebration.

8. Digital Marketing & Social Media Coca-Cola’s digital marketing approach is focused on community engagement and brand storytelling. It uses Facebook, Instagram, and YouTube to promote feel-good content, nostalgic advertisements, and user-generated campaigns. While Pepsi focuses on trends and influencers, Coca-Cola emphasizes long-term brand loyalty through memorable and heartwarming campaigns. Distribution & Retail Strategy Coca-Cola has an extensive global distribution network, making it one of the most widely available beverages in the world. It dominates fast-food chains, restaurants, and cafés, securing long-term partnerships with brands like McDonald’s, KFC, and Subway. This gives Coca-Cola a stronger presence in the hospitality sector compared to Pepsi. Its products are also widely available in supermarkets, vending machines, and online platforms.

9. Brand Positioning Coca-Cola positions itself as a timeless and emotional brand that represents happiness, nostalgia, and togetherness. Its advertisements are less about trends and more about creating deep, long-lasting emotional connections with consumers. Coca-Cola’s brand identity is centered around universal values and cultural significance, making it a brand that appeals to all demographics. Strengths & Weaknesses Strengths: Coca-Cola’s biggest strength is its strong emotional branding and global recognition. Its extensive distribution network and dominance in fast-food chains and restaurants make it the most accessible soft drink worldwide. Additionally, Coca-Cola’s consistent messaging and storytelling have helped it build a highly loyal customer base. Weaknesses: Coca-Cola’s premium pricing can limit its reach among price-sensitive consumers. Additionally, the brand’s traditional advertising approach makes it slower to adapt to new social media trends compared to Pepsi.

10. Conclusion PepsiCo and Coca-Cola have distinct marketing approaches that set them apart. PepsiCo is a youth-driven brand that relies on pop culture, entertainment, digital trends, and competitive pricing to attract younger consumers. In contrast, Coca-Cola is a classic, emotional brand that emphasizes nostalgia, storytelling, and premium branding, making it a favorite across generations. While Pepsi excels in trendy and high-energy marketing, Coca-Cola remains dominant due to strong brand loyalty, widespread distribution, and universal emotional appeal