Multimedia production

Multimedia Programme Production for Open and Distance Learning

1. Multimedia Material Production for ODL Dr Ankuran Dutta Programme Officer, CEMCA (Formerly Deputy Director, Multimedia at KKHSOU)

2. Elements of Multimedia Programme Production for ODL A multimedia programme production consists mainly of the following two major elements : Basic physical resources or infrastructure : These include equipment, machines, materials, buildings, studios, or a production complex. People or human resources : This includes trained personnel who are required to manage the process, operate equipment are provide ideas, expertise and services for programme production.

3. Programme Planning and Research This is the pre-production stage Formulate i deas , briefs, synopsis/academic note for programme Need assessment and Research : examining the needs of viewers, context of viewing-specific research on content and its enrichment Plan to make it entertaining and attractive with educational content

4. Message Matrix and Scripting Think on designing and presentation strategy Visual possibilities of the medium Selection of materials Sequence of the messages to be covered Programme shape and structure-format and style Story board and final script

5. Planning for Production and Scheduling Planning, budgeting and scheduling of production Designing the production script Organizing various production resources/facilities

6. Casting and Directing Identifying and casting performers Performer should be know the target audience and should behave accordingly Directing artists, rehearsals

7. Final Production, Editing and Capsuling Studio/field recording Try to use more than three cameras in studio recording to take different angles Should add related videos/ photos to make it more informative Editing and final mixing- should add animations to make a complex issue easily understandable capsules designing, previewing and evaluation

8. Evaluation Mounting utilization and evaluation studies Monitoring transmission and obtaining feedback from the field Feeding research findings back into the system

9. P rogramme formats : Story/straight talk : generally uses one person as a narrator or presenter Interview : presence of two people – an interviewer and an interviewee for face -to-face dialogue.

10. Panel discussion : It is a discussion not an interview. A panel consisting of three or more experts discusses a subject matter or more of public interest/ students interest or controversy. Feature : In this format, a single topic or subject is chosen for presentation of its various aspects and the discussion of facts, opinions, beliefs, arguments, controversies and counter-arguments – all about the same topic.

11. Magazine: Just like a monthly magazine contains articles on different topics, a radio or television magazine programme can also have different kinds of items, often unrelated to each other. Drama : Drama is a very interesting and entertaining format and is specially effective when it is intended to appeal to the emotions of the audience. Drama enables us to present and watch people, their behaviour , temperaments and characteristics in realistic or life-like situations.

12. Documentary : D ocumentary takes a factual approach to a subject. A n issue is treated in depth and all its aspects are factually investigated. Quiz : Quiz format is highly stimulating and participatory. It is a useful format for presenting educational and current affairs.

13. Structure of an educational programme Aim at the target group Give a good working title Explain the objectives Use effective format and style Discuss the content outline A ny additional information from your SLM Use pictures, videos and animations related to the topic

14. Acknowledgement: IGNOU and KKHSOU