Multistage Sampling Technique - Probability Sampling - Mass Media Research.pptx

Multistage sampling is the taking of samples in stages using smaller and smaller sampling units at each stage. Multistage sampling can be a complex form of cluster sampling because it is a type of sampling which involves dividing the population into groups (or clusters).

1. Multistage sampling is the taking of samples in stages using smaller and smaller sampling units at each stage. Multistage sampling can be a complex form of cluster sampling because it is a type of sampling which involves dividing the population into groups (or clusters). 10/14/2022 Multistage Sampling Muhammad Awais (facebook.com/awwaiis)

2. Let’s say you wanted to find out which subjects Pakistan school children preferred which cartoons. A population list — a list of all Pakistan school children– would be near-impossible to come by, so you cannot take a sample of the population. Instead, you divide the population into states and take a simple random sample of states. For the next stage, you might take a simple random sample of schools from within those states. Finally you could perform simple random sampling on the students within the schools to get your sample. 10/14/2022 Muhammad Awais (facebook.com/awwaiis)

3. 10/14/2022 Muhammad Awais (facebook.com/awwaiis)

4. If you want to do interviews on telephone, do demographic quotas to select your respondents. Which means that a certain percentage of all respondents must be of a certain gender or age. In this type of study, researchers determine which person in the household should answer the questionnaire by using a form of random-numbers table. 10/14/2022 Muhammad Awais (facebook.com/awwaiis)

5. 10/14/2022 Muhammad Awais (facebook.com/awwaiis)