Mushroom cultivation and marketing

Mushroom cultivation in india

1. Mushroom Cultivation and Marketing

2. agenda Introduction nutritional value Production Oyester mushroom Button mushroom value added productS Marketing analysis and target markets Marketing strategies and management

3. Introduction M ushroom is a fungi producing a fleshy fruiting body, especially one consisting of a stalk with an umbrella cap I t has two part : cap like structure is known as pileus, attached with thread like structure mycelia. Oyster mushroom Button mushroom

4. Nutritional value of edible mushroom M ushrooms are low in calories, high in fiber, and contain many important vitamins and minerals. Some also have medicinal properties such as complex carbohydrates that strengthen the immune system. P rotein - most mushrooms have a high protein content, usually around 20-30% by dry weight. Various protein powder and medicinal supplement are available in market.

5. production Requirements Spawn Paddy straw/saw dust of rubber Polythene bag Polythene sheet PotaSsium permanganate / farmaline Spawn works a seed material in cultivation Medium for the cultivation Packaging material of medium For the purpose of preparing the paddy straw For sterilization purpose

6. Production of oyster mushroom Preparing the straw You will need sterilized straw. The straw has to be 60% moist Spores grow out from the sides of the bag, so it is important to distribute the spores along the edges Layering Pack in four inches of straw. Repeat the process three more times. After the last layer of spore, pack in two inches of straw .

7. Input output ratio Input Paddy straw – 10 kg @ 40 Rs. FARMALINE 100 Ml @ 30Rs. POLYTHENE bag 5 piece @ 5Rs. LABOUR ,1 person @ 200Rs SPAWN 500 gram @ 70Rs WATER 100 liter @ FREE TOTAL COST = 345Rs Output Yield – 9 kg Mushroom Selling price 115 Rs /kg Gross income 1035 Rs Net income 1035-345 = 690 Rs Input output ratio 1:2

8. Production of button mushroom Good quality compost with temperature of 25 degree celcius Mixing of grain based spawn of A.bisporus under clean conditions RH:95% • CO2 concentration:1.0-1.5%    Case run is done at a temperature of 24± 1˚C, RH-95% and Co2>7500 ppm. • There is no requirement for fresh air introducton during case run Casing is a 3-4 thick layer of soil applied on the top of spawn run compost and is a pre- requisite for fructification in mushroom  Well decomposed Farm Yard Manure (FYM) preferably two years old Mushrooms with 4-5cm dia., with hard pileus and closed veil are ready for the harvest harvested by holding them between forefinger and thumb and rotating in clockwise 0r anticlockwise direction.

9. Value added mushroom product Mushroom jerky Pickled mushrooms Mushroom seasonings Dried mushrooms   Simply remove the gills, clean and marinate in diluted soy sauce ( for an hour or so, then drain. The mushrooms can be sliced or left whole. Bake until tender, then place in a food dryer/dehydrator until dry Mushroom can be customized with other foods, like onions, or seasoned with a variety of herbs or spices, like garlic. A blend of finely ground dried mushrooms and coarsely-ground sea salt is a popular item at farmer’s markets  Most mushroom varieties can be dried whole or dried in slices about 1/4 inch thick. You’ll need a food dehydrator and packaging

10. Market analysis Market Trends : 1. Increase In Processed Food Consumption . 2. Love For Consuming Food That Is Healthy . 3. Ease Of Growing Mushrooms . 4. Mushroom Market Is Filled With Intense Competitors Small, Medium And Large Scale .

11. Target markets There  Huge Target Market Available To Buy Mushrooms A) Local Health Food Stores B) Households C) Farmers’ Markets D) Supermarkets E) Restaurants Hotels F) Factory Cafeterias G) College Cafeterias H) Caterers And Catering Services . strategy

12. Marketing strategies Creating A Unique Website With User Friendly Interface . Participating In All Food Festivals And Trade Fairs For Networking Purposes 3. Make Use Of Our Social Media Platforms Placing Adverts In Local Newspapers, Food And Lifestyle Magazines F ocus on Different Kinds Of Fresh Mushrooms Such As Button, Shiitake, Oyster, Enoki Extra money generation by Processed Mushrooms (Frozen, Dried, Canned)

13. Market management Product Brand service packaging Place Market Channel Distribution Price Discount offer Credit policy Promotion Advertising publicity Sales promotion

14. CONCLUSIONs To Ensure Nutritional Food For Every Family . Gain maximum profit by low cost input . Best Income Source For Small Land Holders And Landless Farmers. Input Output Ratio In Rice =1:1.34 , Hence Proved That Mushroom Production Can Be Best Option For Extra Income . Market For The Mushroom Is Rapidly Growing .

15. Thank You For Your Attention