Swot Analysis Of Cadbury
Different Markets
Cadbury is the leading player in confectionery, with its Dairy Milk brand, as
mentioned before, accounting for over 13% of total confectionery value at the end
of the review period overall. This however wouldn t be possible without the company
being highly visible in the mass media channels with its tagline of kuch meetha ho
jaye (let s have something sweet), consumer promotions and flavorful malt based hot
drinks brand Bournvita. Being the key innovator in packaged food in India, Cadbury
strives to maintain its top spot in confectionery in India and effectively expanded its
presence in confectionery in 2007, launching Bubbaloo its first gum product in India.
Notably, Cadbury s product portfolio outside confectionery ... Show more content on
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Cadbury has unfortunately seen lack of penetration in the rural market where people
tend to dismiss it as a high end product, as the prices do range between standard and
premium, never any less. The reason for high prices is due some of the cocoa, a
major ingredient, having to be imported, resulting in several charges and a higher
inventory. The company must also find solutions to natural conditions, for example,
heat. The majority of the markets in India are not air conditioned, hence cannot store
chocolates, at least during hot summers, which limits market access.
Industrial Production
Cadbury, beside many other companies, supply the local market through its local
production units. Cadbury India manages to practice this through five factories,
located in Thane, Pune, Induri and Malanpur in West India, and Baddi in North
India. Cocoa, being a major raw material as discussed, is not only imported but also
procured mainly from local plantations in South India, in the states of Kerala, Tamil
Nadu, Karnataka and Andhra Pradesh. The company, after manufacturing many of its
mouthwatering products exports them in bulk to Sri Lanka, Dubai, the US and the
Maldives. The positive outcome of this is that Cadbury India does not have to be
involved in third party manufacturing.
Confusion
The brand is well known to many around the