My Full Sail University brand Identity h

My brand kit

1. Full Sail University Promoting with Songstress The Brand Identity of a Up a Coming Promoter. By Tonya Wilson

2. Introduction The objective of this micro-project is for students to develop a comprehensive brand identity kit, focusing on essential elements such as font families, color palette, and logo design. Students will gain an understanding of the psychology behind font and color choices and learn to apply this knowledge in creating a cohesive brand identity.

3. Overview The right font can help your brand stand out in a crowded and competitive marketplace. Font style, size, shape, thickness, and depth all tell an important story. The right font can move your audience to feel how you want them to feel about your brand.

4. Font Families (Adobe Fonts) Moirest Font Swansea Font

5. Font Families Swansea font is an ornate and elegant serif typeface providing both roman and italic variants. The old-world strokes and flourish embellishments are fused with a modern uniformity that makes this type versatile and useful in many contexts. A collection of two-character ligatures bring out additional possibilities Hello Wednesday – Hello Wednesday is a minimalist and neat sans serif font. It can easily be matched to an incredibly large set of projects, so add it to your creative ideas and notice how it makes them stand out!

6. Color palette The color rosewood conjures the fortitude that its namesake timber is known for. This dark red is also a symbol of sophistication. Because rosewood color is so dark, it can evoke a sense of drama, too, especially when used in abundance Black Bean is  a deep, smoky black color infused with a subtle hint of brown undertone and part of our Cool Neutrals Collection . Bold and earthy, this color is a perfect choice to make a statement in a Traditional or Modern design space. Falu Red represents tradition, heritage, and longevity. It is often associated with rural Swedish countryside houses, where this distinct color has been used for centuries. The warm and earthy tones of Falu Red evoke a sense of coziness and warmth, making it a popular choice in Scandinavian design. As it was already mentioned, Auburn is a type of red color. In its meaning, red is associated with activity, energy, danger, aggression and passion. Red is one of the most powerful colors in a sense that it draws attention better than most other hues. It stimulates action and encourages swift decisions

7. Color Palette Adobe Color

8. The chosen colors reflect my Entertainer personality and goals Black Bean embodies the Promoters strength and leadership that I will put into my work. Rosewood is the symbol of sophistication. Falu Red represent the longevity and The Auburn is for my passion. SELECTION RATIONAL Psychology of colors Psychology of Fonts Swansea font is an ornate and elegant serif typeface providing both roman and italic variants. The old-world strokes and flourish embellishments are fused with a modern uniformity that makes this type versatile and useful in many contexts. A collection of two-character ligatures bring out additional possibilities Hello Wednesday is a minimalist and neat sans serif font. It can easily be matched to an incredibly large set of projects, so add it to your creative ideas and notice how it makes them stand out!

9. https:// www.myfonts.com /collections/ swansea-font-mysterylab#aboutThisFont https:// www.designcuts.com /product/hello- wednesday / https://paint-by- number.com /blogs/colors/ falu -red-color-meaning-and-history https:// looka.com /editor/188001481