My Personal Brand Key Note presentation.

My Personal Brand Key Note presentation.

1. Project and Portfolio Week 1 Sport Marketing & Media May 14, 2024 Personal Brand Exploration Ashley N. Martinez Lugaro

2. Career Category: Starting Career Short term goals - By the end of 2026, I would love achieve the goal of landing an entry level digital marketing job in the sport industry. Long term goals- By 2032 I would love to achieve the goal of landing my dream job with the WNBA or NBA.

3. Profession Digital Marketing - Digital and Social Content Publisher - Digital Program Manager - Social & Digital Media Manager Source: salary.com

4. Target Audience Conceptual material- Book Yourself Solid Illustrated

5. Competition WORK EXPERIENCE: - 5 years of banking, sales, and customer services. EDUCATION: - Currently enrolled in the Sport Marketing and Media degree at Full Sail University. NOTEWORTH EXPERIENCE: -Financial Institution- 5 year as a banker. SKILLS- - Retail Sales - Customer Service - Bilingual - Communication -Customer Relationship management No endorsements OVERALL ONLINE PREFERENCE: - 0 connections, no banner image, no headshot, no detailed summary and np article posted. Grade- not good 10-100 WORK EXPERIENCE: - 7 years of marketing experience. Most recent occupation was Marketing manager for the Osceola Magic NBA G League. EDUCATION: Associate of Arts ( Eastern Florida State College) 2016-2018 Bachelor’s degree, International business, Spanish minor ( Rollins College) 2018-2020 NOTEWORTH EXPERIENCE: Marketing and Content Specialist for Brevard Health Alliance, inc Social Media Marketing Specialist Social Media Marketing Intern at Rollins College Leader: Youtube Ambassadors at Rollins College SKILLS Digital Marketing- 2 endorsements Social Media-3 endorsements Marketing - 2 endorsements OVERALL ONLINE PREFERENCE: 373 connections, has a banner image and a professional headshot, detailed summary through the profile and no article posted. Grade- Good 80 out of 100 Lauren Mark ASHLEY N. MARTINEZ LUGARO Sources- Linkedin

6. Identity Core Values Trustworthiness Commitment Making a difference Success Well-being Vision Be part and help with the growth in women sport Passion: Basketball Super Power: A competitive individual that fuels the ambition and dedication part of me to make positive change. My super power not only helps with my personal growth, but impact to those around me. Guiding principle: Be the change that you needed or that you once wished for.  Conceptual material- Core Values Discovery Exercise,, Personal Preference,BAZARR

7. Promise & Position Promise I help the WNBA grow their views so the world can witness amazing talent by creating diverse content, for example games highlights, interactive content to engage fans all over the world. Position Engage Evolve content

8. Networking Events 2026 NBA All Stars weekend Date: Feb. 13, 2026- Feb.15 2026 Location: Intuit Done, California, LA Objective: establish professional relationship, seek mentors 2025 WNBA All Stars game Date: July 20, 2024 Location: Footprint Center, Phoenix, AZ Objective: establish professional relationship, seek mentors Mentorship Seeking mentorship from someone who has 10+ years of experience in the women sport industry. Elevator Pitch You know how the WNBA does not have a high coverage when it comes to game content and players profile? Well, I create unique content to share to the world not only the amazing talent and competitive world of the WNBA, but the behind scenes of the hard work of the hard working women. Sources- NBA, WNBA

9. Digital Marketing Brand Archetype: The Hero - Very strong individuals, who are filled with determination and motivation. Someone who help and inspires others to overcome challenges and understand empowerment. Online ID score Volume: Low Relevance: High Purity: Low Diversity: High Validation: Low Focus Variable: Volume Purity Validation Digital Marketing Strategy: Create media content- Primary with (TikTok and IG) to be able to engage with my audience and build trust. Now, with validation I need to collaborate with industry experts it will not only help me growth, but also with the credibility of my brand. Conceptual Material - Kate Putnam test results, online ID calculator Quiz,

10. Professional Development Video Creation and editing software Task: Take courses Content Creation: Strategy and Tools The Video Creation Process Org: Linkedin Learning Date: June 3rd, 2024 Graphics or photo imaging software Task : Take courses Graphic, logos ad photos Tips for imagers and graphic Adobe Acrobat Basics Org: Linkedin Learning Date:May 10, 2024 Public Speaking Task: Take the Public Speaking Foundations Org: LinkedIn learning Date: May 27th, 2024 Highly organized in communication Task: Take course Communication with Transparency Org: Linkedin Learning Date: May 17th, 2024 Technical Transferable Sources Indeed, LinkedIn Learning, unsplash,com

11. References NBA (2023, October 11). WNBA expansion team awarded to Bay Area, will begin play in 2025 . Retrieved May 17, 2024, from https://www.nba.com/news/wnba-expansion-team-bay-area-2025 Jobs in sports (2024, April 8). The Spectrum of WNBA Jobs . Retrieved May 17, 2024, from https://www.jobsinsports.com/blog/2024/04/08/types-of-wnba-jobs Port, M., & Wallace, J. (2013). Book Yourself Solid Illustrated (p. 454). Wiley. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357f1.xhtml WNBA (n.d.). WNBA All-Star 2024 . Retrieved May 18, 2024, from https://www.wnba.com/allstar/2024 NBA (n.d.). Where will the 2026 All-Star Game take place? Retrieved May 18, 2024, from https://www.nba.com/news/nba-all-star-weekend-future-locations# Doxee (n.d.). Digital marketing in the sport industry: Why it is important . Retrieved May 18, 2024, from https://www.doxee.com/blog/digital-marketing/digital-marketing-in-the-sport-industry/ Salary (2024, May 11). Digital and Social Content Publisher - WNBA . Retrieved May 18, 2024, from https://www.salary.com/job/the-nba/digital-and-social-content-publisher-wnba/j202401182105098652362?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic Lov, M. (2022, February 12). Below an outdoor bball net . Unsplash. Retrieved May 18, 2024, from https://unsplash.com/photos/black-metal-basketball-hoop-uMqz87f22mg