The end results of planned activity. The
corporate objectives achievement
should result in the fulfillment of a
corporation’s mission
AREAS IN WHICH CORPORATIONS MIGHT EABLISH ITS
GOALS AND OBJECTIVES ARE:
Profitability
• Efficiency
• Growth
• Shareholder wealth
• Utilization of resources
• Reputation
• Contribution to employees
• Contribution to society through taxes paid etc..,
• Market leadership
• Technological leadership
• Survival
Policies
A Policy is a broad guideline for decision making that links
the formulation of strategy with its implementation
Programs
A program is a statement of the activities or steps needed
to accomplish a single use plan. It makes the strategy action
oriented.
Budgets
A Budget is a statement of a corporation’s programs in term
of dollars/money
Used in planning and control, a budget lists the detailed
cost of each program.
Procedures
It is a system of sequential steps or techniques that describe
in detail how a particular task or job is to be done.
MINTZBERG’S MODES OF STRATEGIC DECISION MAKING
Entrepreneurial Mode
Adaptive Mode
Planning Mode
Logical Incrementalism
PROPERTIES OF A GOOD VISION
Definition of Vision-“A pleasing, imaginative, plan
for or anticipation of future events”
A good vision must have a definite direction and a
clear goal
A vision should be concrete in nature and should
answer to the questions like what, when, where, why,
how, etc.
It should satisfy the goals and needs of the
organisation as well as the individuals working in it
PROPERTIES OF A GOOD VISION
A vision should be created by a leader and shared with
the team members
A vision should have it’s foundation in sound business
knowledge
A vision should be positive , inspiring and should
encourage every individual to stretch his/her abilities
A vision should contrast the present with future