Myntra Case Study 2024 - Complete Marketing Strategy

Dive into Myntra's success story! This 2024 case study explores their journey from a gifting platform to India's dominant fashion retailer. Discover how strategic partnerships, data-driven marketing, and innovation fueled their growth. Learn valuable insights for your own e-commerce journey!

1. Myntra Case
Study 2024
In this slideshare, we will learn about the
marketing strategy used by India’s leading
E-commerce fashion brand – Myntra.
₹3,501 crore Net
Worth
According to company's consolidated
annual financial statements
52 M Organic
Traffic
Myntra is one of the most
visited fashion website
Myntra
Myntra Case
Study 2024
Myntra

2. Founded in 2007 in Bengaluru by Mukesh Bansal, Ashutosh
Lawania, and Vineet Saxena, Myntra started by offering
personalized gift items. Recognizing a shift in consumer behavior,
they pivoted to online apparel retailing in 2010.

3. Starting from a small apartment with three employees, Myntra
has certainly grown, but today's employee count exceeds
10,000.
Myntra's success is attributed to multiple factors, including -
Its user-friendly online platform
Diverse product selection
Commitment to convenience.

4. 1. Evolving Brand Identity:
With virtual try-on, customers can see how clothes will
look on them without physically trying them on, reducing
doubts and leading to more confident purchases.
By virtually trying on different sizes and styles, customers
can find clothes that fit and flatter their body shape,
reducing returns and increasing satisfaction.
Virtual try-ons bring a fun and interactive element to
online shopping, making it more engaging and enjoyable
for customers.
Trying on clothes virtually saves time compared to
physically visiting a store and trying them on, which is
especially beneficial for busy people.
Myntra’s Marketing StrategiesMyntra’s Marketing Strategies

5. 2. Strategic Discounts and Promotions:
While discounts remain important, Myntra utilizes them
strategically. Targeted offers, curated deals based on
individual preferences, and seasonal promotions create
a value-driven approach instead of relying solely on
deep discounts.
3. Personalization at its Core:
Myntra's "Style Dashboard" is just one element. They
leverage data to understand user aspirations and curate
experiences accordingly. Influencer partnerships, interactive
live commerce events, and social media engagement
further personalize the shopping journey.

6. 4. Customer-Centricity Redefined:
Myntra goes beyond call centers. "M2 Serve" stores offer
in-person styling consultations, seamless online-offline
integration, and proactive customer support through
chatbots and AI-powered solutions.
5. Innovation as a Cornerstone:
Myntra actively explores technologies like
metaverse shopping and augmented reality
to further personalize the shopping
experience and foster engagement. This
commitment to innovation sets them apart.
Read more...

7. 1. Visual Content with an AI Edge.
Myntra understands the importance of visuals. Aside from
high-quality photos and videos, they've added AI-powered
features like virtual try-ons, which immerse users in the
shopping experience. They also use shoppable posts and
Instagram Reels to dynamically display products.
Myntra Social Media Marketing Strategy
2. Empowering User-Generated Content (UGC):
Myntra actively promotes user-generated content (UGC) through
influencer partnerships, hashtag contests, and dedicated
platforms such as "#MyMyntraLook." This authentic customer
content fosters trust and increases engagement.
Myntra Social Media Marketing Strategy

8. 3. Gamified Experiences and LiveStreaming:
Myntra goes beyond static campaigns by incorporating
interactive elements such as quizzes, polls, and augmented
reality filters to keep users engaged. Livestreaming with
influencers provides a dynamic shopping experience and
encourages direct interaction.
4. Personalisation and Community Building:
Myntra uses data to provide personalized recommendations and
targeted advertisements. They also promote community spirit
through online groups and loyalty programs, resulting in higher
customer retention and brand loyalty.
Read more...

9. Beyond fan bases: Creating Communities:
While attracting followers is still important, Myntra has gone
beyond mere numbers. They are dedicated to building
communities based on shared fashion interests and
passions. This includes creating niche groups, hosting
interactive discussions, and working with relevant micro-
influencers to increase engagement.
Myntra's Facebook Marketing Strategies
Building Beyond Numbers:
Myntra measures more than just sales and traffic. They conduct
sentiment analysis to assess brand perception and customer
service responsiveness in order to ensure positive brand
experiences. This data-driven approach enables them to fine-
tune their strategy and stay ahead of trends.
Myntra's Facebook Marketing Strategies

10. Sales strategies adapt to evolving platforms:
While attracting followers is still important, Myntra has gone
beyond mere numbers. They are dedicated to building
communities based on shared fashion interests and passions.
This includes creating niche groups, hosting interactive
discussions, and working with relevant micro-influencers to
increase engagement.
Myntra prioritizes dynamic, personalized content based on
user preferences and purchasing history. They use
shoppable posts, interactive polls, and augmented reality
filters to provide immersive shopping experiences.
Livestreaming with style experts and user-generated content
(UGC) campaigns increase audience engagement.
Content Evolution: Personalisation and
Interactivity

11. Myntra's Twitter Marketing StrategiesMyntra's Twitter Marketing Strategies
Beyond Engaging Customers: Building
Communities
Myntra goes beyond basic customer service by fostering
Twitter communities focused on fashion trends, influencer
interactions, and even user-generated content (UGC)
contests. This promotes deeper engagement and brand
loyalty beyond transactional interactions.
Promoting products with a twist:
Product promotions are still available, but they are personalized
and interactive. Myntra enhances the shopping experience with
shoppable tweets, product polls, and augmented reality try-on
features. They also use trending hashtags and relevant fashion
conversations to organically reach potential customers.

12. Building Buzz Beyond Brand Awareness:
Myntra collaborate with relevant Twitter personalities to host
discussions, polls, and live Q&As, resulting in buzz and brand
association with current trends. Furthermore, they actively
participate in trending topics related to fashion and social
issues, establishing themselves as thought leaders.
Lead Generation: Redefined
Myntra does more than just push sales. They use Twitter to gain
valuable customer insights. This includes conducting interactive
polls and surveys within the community to better understand
preferences and pain points in order to tailor their offerings and
future campaigns.

13. Myntra's Instagram Marketing StrategyMyntra's Instagram Marketing Strategy
Content Beyond the Standard:
Myntra continues to use high-quality visuals, but they've
moved beyond product photos. Engaging Reels, shoppable
posts, and AR try-on features give users an interactive and
immersive experience. They also emphasize lifestyle content,
showcasing fashion in real-world settings and collaborating
with a diverse range of content creators.
Engagement Evolves:
Myntra also employs interactive elements such as polls, quizzes,
and Q&A sessions to generate micro-interactions throughout their
content. They use data and personalization tools to create
personalised feed experiences, displaying relevant products and
promotions to each user.

14. Key takeaways for marketers:
Go beyond static visuals to create immersive and
interactive experiences.
Personalize content and interactions according to user
preferences.
Create a community based on shared values and
authentic connections.
Collaborate with a variety of creators who share your
target audience's interests.
Also Read - Instagram Stories: The Complete Guide For Your Brand

15. Myntra's SEO StrategyMyntra's SEO Strategy
Keyword Dominance:
Myntra prioritizes in-depth keyword research with a dedicated
team, resulting in a massive 2.17 million organic keywords and
a 16.2% brand-name traffic share. This meticulous approach
leads to significant organic traffic acquisition.
On-page Optimization Mastery:
Their website structure is meticulously organized, with relevant
product pages catering to specific keywords. This creates an
environment conducive to search engine crawlers and
ranking algorithms.

16. Backlink Powerhouse:
With 5.1 million backlinks from high-authority websites, Myntra
uses strategic link building to solidify its domain authority of
67, resulting in impressive search engine rankings.
Learn from the Leader:
Invest in dedicated keyword research. Understand your
target audience's search intent and optimize accordingly.
Prioritize a user-friendly website structure. Ensure that the
navigation is clear and that the product categories are
relevant.
Create high-quality backlinks: Concentrate on partnerships,
guest blogging, and industry engagement.
Also Read -
SEO Guidebook 2024

17. 1. The Big Fashion Gig (2015): Influencer Power
and Collaborative Content
Key elements: Partnered with celebrities and fashion
bloggers to create video content promoting online fashion
shopping.
Learning: The power of influencer marketing and user-
generated content (UGC) to build trust and reach new
audiences.
Modern adaptation: Collaborate with diverse micro-
influencers and encourage UGC creation through
interactive contests and hashtag challenges.
Myntra's Digital Marketing CampaignsMyntra's Digital Marketing Campaigns

18. 2. End of Reason Sale (2016):
Gamification and Social Media Buzz
Key elements: Exclusive collection curated by
celebrities, discounts, scheduled events, and social
media engagement.
Learning: Gamification, limited-time offers, and
celebrity partnerships drive excitement and sales.
Modern adaptation: Integrate AR/VR try-on features,
personalize offers based on customer data, and
partner with relevant fashion and lifestyle influencers.

19. 3. Myntra EORS Campaign Insights: A
2024 Refresh
While sales increase foot traffic, prioritize value
propositions over deep discounts. Enhance the
shopping experience by offering curated collections,
personalized recommendations, and influencer
partnerships.
Move beyond online and offline marketing. Accept
social media commerce, influencer marketing, and
interactive campaigns geared toward mobile users.
Use platforms such as Instagram Reels and TikTok to
expand your reach.

20. ConclusionConclusion
Over the last decade, India's online retail sector has grown
dramatically, with Myntra emerging as a key player since its inception
in 2007. Myntra, known for its diverse fashion offerings, has successfully
captivated customers and increased sales, cementing its position as
the country's leading online shopping destination.
I hope you enjoyed reading Myntra Case Study
and have gained some useful insights

21. For More Interesting Content Visit -
Noboru World