MyOllie presentation

MyOllie is a premium dog food subscription service. Founded in NYC, MyOllie aims to create healthy foods to keep your pet's in their best shape.

1. AD216: Ollie Group #3
Ethan Sims & Sydnie Jaime

2. Meet the Team
Ethan Sims Sydnie Jaime

3. Brand Overview

4. The Four Cs: Consumer & Category
Consumer: Millennial 25-30. Middle class. Health
conscious. Cares about pets alot/animal lover. Uses
social media. Active on technology.

Category: good shipping, keeps food cold, stays good for
long, slowly introduces new dog food with old food for
picky dogs, survey that makes custom options for dog
tailored to size, eating habits, age etc. can mix ollie food
with other for cheaper subscription. Health conscious
trend, millennials are biggest dog loving generation.
@theasherhouse on Instagram

5. The Four Cs: Competition (& Company Descriptions)
The Farmer’s Dog: “You shouldn’t be the only one eating healthy.”,
health conscious and equally cares about themselves and their
dogs. Tested on humans & personalized. Offer an online DIY dog
food program. Ingredients are locally sourced from farms and
restaurant suppliers; Based in New York. Direct-to-Consumer.
PetPlate: “Real food made for dogs. Ready-to-eat meals, freshly
cooked, delivered.” Good for your pet and the environment.Doesn’t
use by products, processed meats, bone meal or harmful
preservatives. Slow cooked and Flash Freezed. Based in New York
City and seen on Shark Tank.

6. Nom Nom Now: “Better Food, Better
Health.” The best decision since bringing
them home.” Serves dog and cat food.
Microbiome kit used for gut analysis. Food
made fresh to order, ingredients are never
frozen, restaurant grade ingredients, free
delivery. HQ in San Francisco Bay.
The Four Cs: Competition (& Company Descriptions)
SnapWag: Subscription service or one time
shopping. Grain Free and Resealable bags. Also
sells gift boxes, toys, treats, and accessories. Based
in Southern California. Subscriptions come with a
SnapWag bowl and scoop set, toys or treats, and
craft dog food. With each subscription box sold, two
meals are donated to a dog in need.

7. The Four Cs: Culture
●news publication websites dedicated to dog news.
●Dogs dying at petsmart during dog grooming.
●It’s the year of the dog in chinese zodiac.
●Dogs hold office in some states.
●Movies make dog breeds more popular.
●Dogs do dream.
●72% of dog owners believe their dog can detect stormy weather
●45% of dogs sleep in their owner’s bed.
●People are seen as more approachable when they have a dog.
●Dogs walk at fashion week.
●Moschino and forever 21 made dog clothing collection.
●Dog olympics for rescue animals.
●Dog museum collects art by dogs.
●Pop up dog play area in west village.
●cat people vs dog people,
●growth of dog walking apps, wag,
●dogs live 3 years longer with healthy diet,
●businesses becoming more dog friendly
@coopertakesbrooklyn on Instagram
@thatguyswasey on Instagram

8. Target
Target audience/community:
25-30. Health conscious. Dog owner. Successful, ambitious, middle-upper class.

9. Challenge

Problem/Challenge Snapshot:
Brand awareness, build an emotional connection between brand and user, increase app use.

10. Insight
*Insight that reveals how we can motivate them:
People see their own traits in their dogs.

11. Idea
Your dog has dreams too.
Because our target market is successful people in upper middle class, we distilled
traits of successful people and leveraged that with the fact that dog owners see
their own personality in their dogs.

12. Short Manifesto
You know what your capable of and you won't stop until you've arrived.
Drive, passion, and determination will get you there.
It's no wonder your dog is the same way, your partner in crime.
They are more than the typical dog
Their your dog
And your dog has dreams of their own, every bit as ambitious
Dreams of conquering the mailman and catching the elusive tail
But with canine obesity reaching nearly half, a dogs life is cut into fractions.
Help your dog achieve the greatness you both deserve with ollie.

13. Print

14. Where the print lives

15. Where the print lives