Namaste India

Namaste India milk

1. Abhishek singh GHS-IMR Namaste India

2. About Formation of Namaste India Key People in Namaste India Intoduction

3. NAMASTE  INDIA  FOODS  PVT. LTD.  is an Indian Dairy Company that is committed to supply pure milk & milk products. It is situated at Shivrajpur,31 km far away from Kanpur Nagar. Company has established a developed Agriculture & Cattle Farm where Agriculture & Cattle Farming is done by the scientific method.

4. The unit is fully automated with international standards. And is planning to collect, process and pasteurize 4 Lakh litre milk per day. It has collection centres in hundred villages and will be extending to 1000 villages by upcoming three years

5. Members Mr. Murli Dhar - Chairman & MD Mr. Bimal Kumar - Managing Director Mr. Manoj Kumar - Director Mr. Rahul Gyanchandani - Director Mr. Rohit Gyanchandani - Director

6. The product portfolio includes Pasteurized Milk, Pure Ghee, Cheese, Curd, Flavoured Milk and other dairy products.’’ Products

7. Segmentation of Milk Young Children Urban Family

8. Functions of Namaste India

9. Procurement Procurement phase includes the act of obtaining milk from the villages. Namaste India dairies have certain societies for this purpose. Namaste India act as a balancing tool for milk between villages and cities .

10. Processing It includes Pasteurization of milk. Grading and checking of milk. Two types of grading – State milk grading (SMG) National milk grading (NMG)

11. Marketing It comprises of – Distribution Packaging Warehousing Handling customer complaints through quality control department.

12. Quality control Quality control is an essential and most important department for any manufacturer. Quality control is depend upon only practical (Survey Analysis and Right Procedure). In NAMASTE INDIA at reception point of milk from different societies (Producers Villagers) Milk is collected and basic test are carried out quickly after cleaning it is send for further processing. Finally after pasteurization three type of milk obtain that is Full cream milk , Toned Milk , Active Milk. Milk

13. Testing Proess Milk procedure out through some stages---------------- 1. ORGANO LEPTIC TEST :  - Seeing - Smell - Testing 2. CLOT ON BOILING TEST:- After testing checking is done between good and pour milk. - Formalin test - Soda test - Urea test - Sugar test - Caustic test

14. 3 . S.P.C. (Standard plate count) TEST - In this type of testing not more than 25000 Bacteria’s should be present in one ml of milk.   4. CLR (Correct Lacto Meter Reading) Test - In this type of testing is done to find out quantity of water in milk. 5. M.B.R.T. (Methyl Blue Reduction Test) - M.B.R.T. test is done for milk pasteurization. heating temperature should be 72-80 degree centigrade. Chilled temperature should be 5 degree below.

15. STORAGE TANKERS

16. PRODUCTION UNIT

17. Manufacturing units Alwar Aurangabad Chitradurg Dhar Ghaziabad Greater Noida Haridwar Jamnagar Jamshedpur Jhansi Kanpur New Delhi Roorkee Sagar

18. SWOT ANALYSIS STRENGTH Offers VEG Products Price Sensitive Consumer meet for feedback Performance appraisal programmes Awareness programmes

19. Weakness No separate CRM department Home delivery services are not available Retail outlet are limited Limited horizon

20. Threats Local milkmen Parag Dairy

21. Opportunites Namaste India ATM’s to establish in urban area Allocation of distributors to expand distribution channels Should focus on rural areas Extend their reach in other states

22. AMUL MILK Founded in 1946 India's largest food product marketing organisation with annual Sales Turnover -(2011-12)Rs. 11668 Crores (US $2.5 Billion) BRITANNIA Britannia Industries Ltd (Britannia) was established in 1892 in Kolkata With annual Sales Turnover -(2011-12)Rs. 11254 Crores (US $2.5 Billion LOCAL MILKMAN

23. Promotion Promotional tools, like Banners, hoardings, pamphlets. Advertising through radio, television etc.

24. Thank You