Lead Stage Count % Churn Total Leads 8350 Contact 3209 38% 1.8 Non Contact 4669 56% 1.6 Fresh + Untouched 472 6% FOLLOWUP 399 12% INTERESTED 31 1% NOT ELIGIBLE 1617 50% NOT INTERESTED 818 25% SENT BROCHURE 48 1% CLOSED 9 0% APPLIED 11 0% ADMISSION CONFIRMED 1 0% CAN BE CONSIDERED FOR THE ADMISSION 4 0% LANGUAGE BARRIER 123 4% SUBMITTED 1 0% WRONG NUMBER 147 5% NOT PICKED 4443 95% NUMBER SWITCHED OFF 226 5% Data Analysis
Counsellor Name Average of Total Talk Time Average of Total Handling Time Average of Total Login Time Average of Avg Talk Time Count of Working Days Adarsh Kumar 00.18.47 00.40.04 08.45.38 00.02.23 20 Arshid Ahmed Sofi 02.02.35 02.55.19 08.51.49 00.02.51 11 Mohit Sharma 01.31.30 02.22.22 08.29.22 00.02.03 4 Prashant Kumar 02.00.20 02.55.18 08.58.04 00.02.57 12 Shivanishardey 00.23.22 02.19.56 09.46.50 00.02.12 25 Shubham Bhardwaz 01.26.28 02.14.41 08.04.05 00.02.00 16 Sonali 00.47.54 01.38.07 10.47.49 00.01.20 25 Sudhir Pal 00.57.48 01.43.07 08.55.20 00.02.08 29 Vikram Gill 00.50.24 01.26.58 07.40.37 00.01.29 5 Grand Total 00.58.42 01.55.12 09.13.02 00.02.08 147 TL & Agent KRA Analysis
AC Name Target Form Submitted Admission Count Adarsh Kumar 5 3 2 Prashant Kumar 5 3 Shivani Shardey 5 4 Shubham Bhardwaz 5 3 Sudhir Pal 5 4 1 Vikram Gill 5 4 Arshad Sofi 5 1 Grand Total 35 22 3 Team Performance Analysis Focus area Higher NC Churn Weekly session on objection handling
Leads Status ( source wise ) Observation 1. Top workable sources are Direct, Inbound, referral and Makers challenge . 2. Maximum non workable lead source are IVR blast , Google , Facebook and Inbound call
August Plan Create dedicated teams to work on Lead Stage basis skillset. (Fresh Lead > Follow up > Form Applied > Admission fees Payment). Refining script basis our learning on last month – Identify the correct student, Qualify early during conversation, Do not stretch the followup for more than 2 days Hold the funnel Non Contact leads – Ensuring 5 attempts at different time slot across 3 days and email to non contact set with a call number. 4. Creating reward and recognition program for motivation team