NAPi Advocacy Meeting with the CEO FSSAI.pptx

This is a presentation NAPi made to CEO FSSAI to ask for tweaks in FSS Act and Regulation to check misleading ads and warning label on unhealthy ultra processed food products High in Sugar Salt and Fats (HFSS)

1. NAPi Meeting with CEO FSSAI on Food Policy Matters FOPL and Misleading Advertisements Dr Arun Gupta, Dr Vandana Prasad, Dr Nupur Bidla Nutrition Advocacy in Public Interest( NAPi 18 July 2024

2. NAPi Appreciates recent decisions FSSAI removal “health drinks” tag from Bournvita like products on e-marketing platforms Ban on tag of 100% Juice Bold and bigger fonts for “%RDA of sugar, salt and fat” More needed to be done …

3. Rising Obesity and Diabetes The Lancet Diabetes and Endocrinoloy : https:// www.thelancet.com /journals/ landia /article/PIIS2213-8587(23)00119-5/ fulltext

4. Concern: Rising consumption of HFSS/UPFs is one of major reasons behind the crisis of NCDs 13.7% cumulative annual growth from 2011-2021 Many studies from different parts of India School children in particular

5. Report in the Mint on 15 July’24 Based on Household Consumption Expenditure Survey 22/23 Courtesy: Mint

6. Expenditure on pre-packaged foods Courtesy: Mint

7. Two Policy Reports of NAPi- on ‘FOPL’ and ‘Misleading advertising’ of pre-packaged food products

8. Misleading Deceptive Ads Galore

9. Weakness in policies to monitor and penalise misleading advertisements Lack of definition of “Misleading/Deceptive Advertisement” Lack of definition of HFSS Lack of harmony across policy frameworks. Delay in “action taken” no penalty in 2 years on misleading ads.

10. Lack of harmony in two laws : CP Act 2019 and FSS Act 2006 onwards

11. FOPL Regulation is Pending

12. Countries make progress…

13. FSSAI Can make other laws work Advertisement Code of I and B Norms of Journalistic Conduct of Press Council Amending these requires “HFSS” defined as a policy and action is part of a National Plan of Action.

14. National Multisectoral Action Plan for Prevention and Control of Common Non-communicable Diseases 2017-18 and 2018-19 2019-22

15. Suggested Actions by FSSAI on Food Advertising Objectively Define “misleading and “deceptive” advertisements” to make swift decisions Adopt a regulatory definition of “HFSS ” from Draft Notification Sept 22, NIN’s Dietary Guidelines are supportive. Include thresholds of nutrients of concern in the regulation to harmonize w ith Consumer Protection Act 2019. Adopt FOPL Regulation at the earliest.

16. In Support NIN Dietary Guidelines 2024 Thresholds Lancet Review Article 2024 on Advertising