National Skills Academy Product Presentation & Business Plan

1. Benefits to an
employer of
Membership
Presented by:
Jason Blackwell

2. Presented to
Lee Reddington July 2015

3. National Skills Academies
The National Skills Academies
are employer responsive
organisations operating in
specific vertical markets with
the aims of:

Delivering the Skills required
by the economy

Contributing to
Competitiveness and
Productivity

Reducing Skills gaps and
Shortages
Various Industries

4. National Skills Academy Food & Drink
The NSA Food & Drink exists to provide
businesses in the food and drink
manufacturing and processing
industry with a single source of
access to leading edge workforce
training, vocational study and skill
upgrades designed to boost
productivity, innovation, profitability
and growth.
The NSA are straightforward and
industry-focussed. They offer an
honest unbiased view of the most
effective and cost-efficient training
solutions to meet business needs as
well as advising on funding support
where available.
Through our Network of partners, the
NSA offers industry businesses and
their workforces a single source
gateway to both ‘off-the-shelf’ and
bespoke training geared to individual
business needs, location, work area
or working patterns and covering all
industry disciplines from production
line to Boardroom.
Our training and education partners
consist only those colleges,
universities and specialist training
providers able to demonstrate a
track record of industry expertise
and knowledge along with the
highest standards of learning
delivery.

6. Membership
Save, Develop and Improve
A Training Support Package designed by experts across the Food and Drink Industry
Developed by Experts
An exciting new package developed after extensive
consultation with businesses across the whole of
the Food and Drink Manufacturing Industry.
Introducing Membership
Sign up to membership from the National Skills
Academy for Food and Drink and benefit from a
host of features to save money, maximise the
ROI on your training budget, increase the skills of
your workforce and ultimately boost your bottom
line.

7. Save

Online Learning from the Experts

Compliance Training Healthcheck

Help you find the Right Training Partners

Independent Advice on Funding
Our members save time and Money – we'll give
you free and heavily discounted training and
find the perfect courses for your business.

8. Develop

Attract new talent with our Tasty Careers
program

Support and guidance for your Training
and Development managers

Custom Made Training materials
As experts in Learning in the Industry we
can help you upskill to increase
efficiency, productivity and profitability.

9. Learn

Guides to Industry Best Practice

Labour Market Intelligence

Policy Insights
To develop your staff and your business it
is important to have a full and clear
understanding of the Industry.

10. Together

Join our Industry Action Groups

Sector Representation to
Government
Our Industry Action Groups bring
together like-minded businesses to
share experiences, create an
agenda for change and unite the
industry for everyones benefit.

11. Membership
Look at What We've Done Already
Dairy Industry
Working with Milk Link, First Milk, Dairy Crest,
Wiseman Dairies Arla Foods and Muller we have
transformed UK dairy training for new recruits and
workers in the sector.

Secured £7million of funding

Developed a ground breaking degree in Dairy
Technology “Project Eden”

Brand new state of the art training centre in
Cheshire

UK dairy training now the best in Europe

12. Why Choose Membership?

Save Time

Save Money

Quality Assured
Training

Impartial Advice

Help Shape the
Agenda

Engage with a New
generation

13. How does Membership
Work?

Its simple

A yearly Subscription

Instantly take advantage of
Benefits

Most of what's on offer is
free

A few optional extras at a
discounted rate

14. Membership – the final piece of the jigsaw!

15. 3 Month
Business Plan
for – The
National Skills
Academy for
Food and
Drink

16. Business Plan Outline

3 Month Business
Development Objectives

Orientation/Training

Lead Generation

Prospect Visits

Pipeline Generation

Closing Business

Summary

17. 3 Month Objectives

Orientation at NSA – work with key
personnel and support staff

Learn target market and product
portfolio as currently offered by the
NSA

Immediately begin to generate
Quality Leads and target major
accounts

Get in front of prospects

Generate pipeline - 4x target

Build relationships and Close
Business

18. Onboarding & Personal Training

Learn National Skills
Academy portfolio

Understand services and
market positioning

Understand competition

Marketing and Promotional
Materials

Social Media Usage

Networking & Industry
Bodies

19. Lead Generation

Strong Business Development Plan
focusing on both short term and long tern
business

Spend time leveraging existing
relationships and rebuilding old
relationships in the sector and introduce
them to NSA's product portfolio

Utilise NSA Company Systems (CRM,
etc) and Business Intelligence to identify
prospects

Business Journals, LinkedIn, etc

Work with internal sales resources

Attend business events to assist me in
getting that message out and generate
networking opportunities and leads

20. Prospect Visits

Get in front of prospects ASAP –
learn about current customers, what
we currently provide

Target Face-to-Face meetings, 2
per day

Understand a prospect’s business,
who makes the decisions and where
we can add value

Expand on relationships/contacts at
Manager and Director Levels

Educate prospect – make it simple,
make it theirs

Use of any available Testimonials
and Reference Accounts

Focus on Value-Add and Customer
Satisfaction

21. Pipeline Generation

Align activity with KPIs

Qualify each prospect early
on

Engage with the decision
maker

Conduct opportunity
assessments

Move prospect to next stage
with each meeting

Stay on top of all
opportunities

Generate referalls

22. Closing Business

Properly/quickly counter any
objections

Shorten the Sales Cycle by
being Creative and Thinking
“Outside the Box”

Sell Value and emphasise
improved profitability and ROI

Ask for the business early

Be confident and persistent

23. In Summary

Do my homework

Align with everyone at NSA
on strategy and best practice

Follow sales (CRM) process
and hit KPIs

Develop strong business
case

Leverage off existing
relationships (Low-hanging
Fruit)

Develop a value add to win
business

Persist, continue and repeat