Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Yang)

In this talk, Chester will delve into the exciting opportunities of Netflix ads and offer a comparative analysis of YouTube and Netflix ads. The talk aims to provoke thought and discussion on the future of video advertising, challenging the current dominance of YouTube in the sector.

1. Netflix Ads: The Game Changer in Video Ads – Who Needs YouTube? Chester Yang Diginius

2. Over 35 million of Netflix’s subscribers will be using the ad-supported tier worldwide by 2027. Microsoft acquired Xandr from AT&T December 2021 July 2022 November 2022 Microsoft won exclusive rights to Netflix’s advertising Netflix launched ad-supported plan January 2023 Netflix reached 15 million global monthly active users November 2023 February 2024 Netflix ad plan reached 23 million global monthly active users Microsoft Advertising launched Closed Alpha for Netflix Video Ads ADVERTISING DEVELOPMENT

3. IN THE NEWS… Netflix share price: March 2023-2024

4. 12 Launch Countries Canada United States Mexico Brazil France Germany Italy Spain United Kingdom Japan South Korea Australia

5. £15.99 Standard with Ads Standard Premium Monthly price Video quality Resolution Watch on your TV, computer, mobile and tablet Download £10.99 £4.99 Great Great Best 1080p 1080p 4k +HDR The ad-supported plan is bringing Netflix to more people with 1 in 3 new sign-ups choosing the ad-supported plan in September 2023. SUBSCRIPTION TIERS

6. AD FORMATS Easily advertise on Netflix premium series and films without minimum spend commitments .

7. Deals Each deal selected will determine aspects, such as price, targeting, and geo. For example, this deal allows advertisers to: Target Netflix inventory with a 30 seconds ad Target the United States Pay a minimum of $60.48 CPM Use genre targeting No audience, device, age or gender targeting is supported

8. Reporting Reporting metrics are available within the Microsoft Advertising interface.

9. Bumper Outstream In- feed Skippable/ non-skippable in-stream While YouTube offers a variety of ad formats, the average YouTube Ads view rate is only 31.9%. AD FORMATS

10. SUBSCRIBER NUMBERS Netflix is the most used on-demand streaming service. 59% 45% 25% 7% 7% % of households subscribing

11. Netflix reaches more viewers who are watching for longer. ENGAGEMENT AND REACH Source: Nielsen Streaming Platform Ratings, P2+ Reach using a 1 min and 2 hour qualified. Jan 2023. SVOD services only, excludes DMVPD

12. Demographics 52% Women 43% Men 46% Women 54% Men

13. Viewing Habits Average time spent on YouTube is 19 mins per day . Average time spent on Netflix is 3.2 hrs per day .

14. Google Ads Plat. Most countries GA Videos length varies on format. Ads must meet editorial standards. Skippable In-feed Bumper Non-skippable Masthead MSFT Ads Plat. US, CA, BR, MX, UK, FR, IT, DE, ES, AU Closed Alpha 10, 15, 20, 30 and 60 second videos. Only excellent quality ads. No QR codes. Non- skippable Pre-roll Mid-roll Frequency capped Buying channel YOUTUBE VS NETFLIX Markets Status Video Ad Formats

15. THANK YOU!