Networking in the 21st century 3.1pptx.pptx

This is a presentation on how networking important for business entrepreneurs. In 21st century we have a lot of technology so it is kind of easier for us to network with others even though we are miles distance far away. But in this presentation it also talks about how in earlier days networking used to work.

1. Networking in the 21 st Century ENG-3008

2. What is Networking? Networking is the intentional process of building and nurturing relationships for mutual benefit, where individuals exchange value—such as knowledge, opportunities, support, and influence—to achieve personal, professional, or organizational goals.

3. The concept of ‘Value’ in Networking The concept of “value” is at the core of effective networking. In the context of strategic communication and human networking, value is what drives people to connect, collaborate, and maintain relationships. When people engage in networking, they seek value in various forms.

4. Values that people seek from Networking Knowledge and Information (Access to new ideas, industry insights, trends, and specialized knowledge) Opportunities and Access (Job leads, partnerships, business deals, speaking engagements, and other career or business opportunities) Support and Guidance Social Capital and Influence ( Reputation enhancement, credibility, and expanded influence) Reciprocity and Mutual Benefit Innovation and Collaboration Personal Growth and Development Shared Values and Belonging Visibility and Promotion

5. The Role of Trust in Building Effective Networks The relationship between Elon Musk and investor Ron Baron. Baron has been one of Musk’s biggest supporters for years, largely because of the trust and transparency Musk established. This trust led to significant long-term investments that have been vital for Tesla’s growth.

6. The Power of Weak Ties in Networking Sociologist Mark Granovetter’s theory on the “strength of weak ties” suggests that acquaintances can be more valuable than close friends when seeking new opportunities. Weak ties provide access to new information and different social circles.

7. Networking for Career Growth: Strategies and Pitfalls While networking can open doors for promotions, job opportunities, and partnerships, it’s essential to have a strategy and avoid common pitfalls like being overly transactional or ignoring the value of reciprocity.

8. Diversity in Networking: Building a diverse network allows for more creative solutions, access to varied resources, and broader perspectives. Strategic communicators benefit immensely from including people of different cultural, educational, and professional backgrounds.

9. Strategic Networking for Entrepreneurs For entrepreneurs, networking isn’t just about gaining clients; it’s also about finding investors, mentors, suppliers, and collaborators. Strategic communication plays a big role in convincing others to buy into your vision. For example, Sara Blakely, the founder of Spanx, built her business by strategically networking with retail buyers, who she convinced to place her products in stores despite lacking major funding. Her personal pitches and perseverance through networking ultimately landed her significant deals.

10. Influence and Persuasion in Networking The ability to persuade others within your network to support your goals is a powerful asset. Strategic communication tools, like storytelling and social proof, play a vital role in this. Consider the case of Oprah Winfrey. Her rise to prominence was largely driven by her ability to connect with influential figures and persuade them to support her initiatives.

11. Personal Branding in Networking: Crafting a Memorable Identity Your personal brand is how you present yourself to your network. It includes your values, skills, and the impression you leave on others. Strategic networking involves consistently communicating this brand across interactions.One classic example is Sir Richard Branson. Richard Branson has built a personal brand centered around adventure, innovation, and entrepreneurship. His network aligns with this image, allowing him to attract like-minded business partners and investors across industries.

12. From Networking to Collaborations: Turning Connections into Partnerships Networking is only the first step. Knowing how to transform connections into mutually beneficial collaborations can lead to long-term partnerships, joint ventures, and co-creation opportunities.

13. Content Creation as a Networking Tool For high-profile individuals, content creation isn’t just about producing media; it’s a strategic method to expand and enhance their network. By sharing their thoughts, experiences, and insights through blogs, podcasts, or social media, these leaders create platforms that attract like-minded people, industry experts, and potential collaborators.

14. Content Creation Networking Benefits Building Influence and Expanding Social Capital Reciprocity and Adding Value Access and Visibility in Broader Networks Community Building and Collaborative Networks Strategic Content for Networking Leverage

15. Introversion is a personality trait, not a lack of social skills Social media provides opportunities for introverts to engage with business and networking Introversion is a personality trait, not a lack of social skills

16. The internet provides indirect access to 4.9 billion people. (super network)

17. Build an audience through good content, and then nurture relationships to eventually offer products or services. @CuriousHarish Bluelearn

18. Approach DMs tactically to capture attention and be strategic about what you say First step is to find someone you actually want to connect with, whether for networking/connecting or business transaction

19. Engage with like-minded accounts before DMing the entrepreneur/investor etc. Show genuine interest in the entrepreneur/investor/customer etc. by asking about their business, goals and other details

20. Provide actionable tips or resources to help with their goals Getting on Zoom calls helps to make personal connections

21. Provide value to potential professional network before asking for any favors. Follow up with an ask to join a group, share posts or ask for advice without paying for consulting/product service

22. Engage with people's posts and DM them to start building relationships

23. Connection Challenge Choose a topic to discuss for five minutes. switch partners and topics find common ground with different individuals