Networks_for_Intermediaries_in_Tourism.pptx

E-business for tourism notes BBA TT

1. Networks for Intermediaries in Tourism E-Business Strategies for DMOs Presented by: [Your Name] Date: [Presentation Date]

2. Introduction Overview: Importance of online relationships for DMOs Key target groups: Travel trade intermediaries, MICE organizers, Media

3. Travel Trade Intermediaries Role of Intermediaries: Include destination in brochures Become destination specialists Partner in promotions

4. Support Needs: Dedicated website sections CRM systems Creative marketing

5. Features of a Travel Trade Website Content: General destination material Practical information (visas, currency, etc.) Travel options and services Product database and reservations Special promotions and publications

6. Implementing a Travel Trade Website Steps: Involve travel trade marketing staff Define user requirements Utilize CRM tools

7. Online Travel Intermediaries Considerations: Evaluate online travel agencies (e.g., Travelocity, Expedia) Manage inventory and margins Ensure current and accurate data

8. Examples of Good Practice (Travel Trade) berlin-tourism.de tourismvancouver.com ste.com.sg

9. MICE Organizers Sector Importance: Develop dedicated MICE site sections Use CRM for targeted communication Effective response mechanisms

10. Features of a MICE Site Content: General and practical information MICE product details Online reservations Special promotions Registration for updates

11. Implementing a MICE Website Steps: Involve MICE marketing staff Define user requirements Focus on relevant features

12. Examples of Good Practice (MICE) berlin-tourism.de newasia-singapore.com tourismvancouver.com

13. Media Sites Audience: Travel writers, editors, photographers, etc. Importance of CRM techniques

14. Features of a Media Site Content: Editorial material and practical info Product database and reservations Press releases, story ideas, multimedia library Online forms for accreditation and permits

15. Implementing a Media Website Steps: Involve travel media staff Define user requirements Focus on relevant features

16. Examples of Good Practice (Media) media.australia.com aspureasitgets.com/media visitbritain.com/corporate/media_room.htm travelcanada.ca/travelcanada/eng/media berlin-tourism.de/english/presse/index.html

17. Networks for the Tourism Industry Objective: Get SMEs wired and skilled Create online tourism industry networks (extranets)

18. Features of an Industry Network Content: Corporate information Intelligence and resources Interactive services (data maintenance, discussion groups, e-commerce)

19. Implementing an Industry Network Steps: Assess internet penetration among suppliers Encourage participation through grants/incentives Regularly update content

20. Benefits of Industry Networks Advantages: Reduced print and distribution costs