new Buiseness idea class 11th project .pptx

New business idea

1. Business studies project on jeans Name : A yushi Chauhan Class: 12 th commerce

2. Acknowledgement I would like to thank my business studies teacher Mrs.Annapoorna Srikumar for helping me out with my selection for the project. She also helped me with ideas and concepts for the project . My parents who encouraged me and helped me finding the details and providing me with contacts and helping me wit field reports .My friend soumya who gave me ideas for my product. I am thankful to all !!!

3. Certificate

4. Index Introduction to the product Brand mark of the product About jeans why have I selected this topic Legal requirements Our details Available styles Our unique selling proposition Social message Features of jeans Manufacturing Price packaging Channel of distribution Top 4 company in the industry Promotion Conclusion Bibliography

5. Intro to the products brand name …. The company’s brand has been named as QUILE ..!! as our company is targeting the masses of all income levels and wants our jeans to not just be used by the urban crowd but also the rural crowd and people with comparatively less income as India is a population with70% people situated in the rural area. With the production being in large scale the cost will also (economically) come down. As the company has just started the production takes place in small scale. The brand name has been registered and so is the tagline and logo. So for trademarks and branding of the jeans the above logo is used . The reason behind the logo is quality makes you comfortable and satisfies you and when you are comfortable you smile . The tagline quality sets standards imply a good quality product of less cost makes you look a like high standard person . We would like to make our jeans a part yourselves just as your personality . Our motive is to make our companies jeans popular to the masses at an affordable rate with the best quality

6. Brand mark of my product “QUILE” Tag line: Quality sets standards

7. About jeans… Jeans are trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers called "blue jeans" and invented by Jacob Davis and Levi Strauss in 1873 . Starting in the 1850s , jeans, originally designed for cowboys, became popular among teenagers. Jeans were first designed as durable trousers for farmworkers and miners in the states of the American west . Although Davis knew that he had a great product which many people wanted to buy, he didn’t have the money to patent it. He asked Levi Strauss, who supplied him with cloth, to help him out . The two worked together and started making jeans out of denim, which was more comfortable and easy to wear .

8. Why have I selected this topic?? Jeans is for everyone, weather young on old If you have an innate eye for fashion, a jeans company is one business you can start. Knowing what type of jeans sell best. Survey, checking magazines to know what fashion icons and celebrities wear, attending fashion shows to form network within the industry are the knack. Customer's usually look style first then narrow it down to the color of their choice & size which fits. Jeans is a huge trend in nowadays as its very comfortable, durable and preferred by many people not considering the age bar . Thus manufacturing of jeans is preferred as not many legal restrictions are imposed and has a mass and growing demand for them.

9. Legal requirements Apply for local permits and business registration through state and zoning boarders. complying with zoning regulations enacted by your state & local Gov. . Applying for a tax identification number . Review the occupational safety and health Administration's regulations governing textile manufacturers . Review duties to company with federal product labelling laws .

10. Licenses and permission required …. For the Manufacturing any garments in india you have to require the basic license which are: VAT/CST Registration from the state govt Shop act license for the factory Trademark on your brand name and logo do note that for a denim(jeans) unit, you would also need certain certifications from the environmental regulations board as it involves heavy washing and chemical treatment. This again, is applicable only if you are not outsourcing these processes.

11. Category Apparel and accessories Sector Lifestyle and retail Tagline Quality sets standards USP Pure denim with stylish look Segment Men and women in rural and urban areas Target group Men and women for middle and upper classes Positioning A perfect Indian classy brand Strength More demand due to lower prices Experienced workers Innovative designs Weakness Higher competition with other brands Established at a lower prices

12. Available styles Right hand Twirl : using uniform yarns, this weave is considered rugged . Left hand twirl : The weave runs diagonally resulting in softer look. Open end Denim - the most popular that result in cons. yarn thickness. Flares: slim through the legs, flowing right above the ankle with 21+ inch opening. Bellbottoms : start to flare at knee , resulting at 22+ inch opening. Peg legs : Extremely narrow by opening [1980 ] Boot cut : slim through the legs with a stare flight at ankle .

13. Unique selling propositions I term coined by the advertising. industry means finding a unique quality about your product and then using that quality to sell it . Quile’s USP : We give a offer where customer gives us old wearable jeans & we provide them 10% discount on their new purchase. The jeans we receive are transformed into new one's with according to the latest trend and then are denoted to the needy people for welfare of society. We support MAKE IN INDIA campaign . We use re-usable & eco- -friendly bags.

14. Social message saves lot of water as jeans doesn't require washing daily, it can be worn at least 4-5 times without washing . Jeans are durable so it works longer than any other type of bottoms . Jeans protects you in winters as well as in summers i.e. it is climate friendly . One can keep his belongings in Jean's pocket while going out We are reluctant to use leather #saveanimals.

15. Features of our jeans

16. Features of a standard jeans Waistband The standard jeans have a waistband with only one button above a zippered fly. Usually, they are designed to be near navel height, but high waisted and low waisted which go south and north of your body are equally favorites. The most in-demand waistband is a contoured one in a stretchy material with spandex – this waistband is cut on a curve rather than as a straight line and does a great deal to make the waist look shapely. This waistband will have a higher back and curved front waist. They stay in place and fits you as if you are custom fitted. Belt loops standard : 5 varies form 5 to 7 on a jeans leather labels faux leather patches as Leather metal buttons A metal button is used to close the top of the fly of the jeans. It is a no-sew one – a two part stud button.The lower section pushes up through a hole made in the waistband of the denim and the top button is then joined onto this. The metal button fastening the waistband on jeans is made of nickel.  Higher brands use zinc alloy buttons as they are superior. Nickel allergy is not uncommon. The donut-shaped buttons with a hole in its center are the most commonly used jean button. The other one is the tack button with a flat front

17. Fly and fasteners The Great Denim Debate : Button Versus Zipper. There used to 5 metal buttons for the front fly.   Front curved pockets The jeans has a 5 pocket construction with three pockets in the front out of this 2 are big ones with a curved shape . Fifth pocket aka watch pocket watch pocket referring to the time when people kept their pocket watches on chains inside it. You can use it instead as a coin pocket or key holder ( alternative names). It is a constant in jeans. Rivets   Rivets help in reinforcing and strengthening the stress-bearing vulnerable points in jeans – that is places where there is a likelihood of tearing/ripping like the joining point of pockets.

18. Patch pockets The first jeans and subsequent many had only one back pocket but now there are one each on the left and right sides on the back. They are patch pockets   . Back yoke More pronounced the V shape in the back, curvier the shape of the jeans Stitching and thread The topstitching on your jeans is usually done with an orange thread – it is usually a highly twisted very heavy cotton -polyester corespun thread which is durable and decorative. It was first used as it matched the color of brass rivets. Jeans hem Jeans hem, the turned under finish used to finish the fabric edge on the leg opening in jeans is usually used as a neat finish though nowadays it is an anomaly to find neatly finished jeans hem. Most of them come distressed . Denim washes    

19. Manufacturing A . Jeans’s manufacturer--sewing factory First, sewing factory must select the right denim fabric, make many pair of trousers leg, then send them to the washing factory to check the shrinkage rate. Second, to design or prepare the urgently needed accessories such as trade mark, washing mark, size mark, printing, embroidery, etc. the less urgent ones can be done next time. B. Jeans' manufacturer--Embroidery and printing factory. After the denim fabric was selected, crafts factory must start to make sample for embroidery and printing till approved, then immediately start production. C. Jeans' manufacturer--Crafts factory. When the jeans are sewed, desiring first by washing plant, then crafts factory will treat the jeans by monkey wash, sand blast, winkle treatment, etc. The crafts must be the same as customer's requirements.

20. D. Jean’s manufacturer--Washing factory Jeans washing is of critical importance for all the work, if this is done successfully, the jeans are almost finished. E. Final treatment A through quality check must be performed after the final treatments finished, final treatment are leather label stitching, ironing, rivet punching, logo hanging, excessive thread cutting, packing, etc. Final treatment are done by the sewing factory or washing factory.

21. Price The term price denotes the money value of a product or service. It is the amount of money the seller is asking for the product he offers for sale on the amount which buyers are ready to pay for it . Price is an important element in the marketing min of a firm . The price of items are different for the wholesalers & customers . The prices for few types of jeans are : Type Retailer Customer Skinny 1899 2199 Regular 1699 1999 Ripped 2599 3099 Straight cut 1399 1899

22. Packaging The act of designing and producing the container or a wrapper of a product is offered as PACKAGING . There can be three different levels of Packaging. Primary Package Secondary Package Transport Package Packaging performs a no. of functions in the marketing of goods including Product identification; Product Protection Facilating the use Product and Promotion of Goods & services.

23. Channel of distribution Channels of Distribution are set of individuals that take title on assist in transferring title, to particular goods or services as it moves from the producers to the consumers . Quile uses indirect channel of distribution “TWO LEVEL CHANNEL”

24. Headings /brands levis Pepe jeans London lee Wrangler Zara Parent company Levi strauss&co . Pepe jeans incorporation Vp corporation VF Corporation the Inditex group Tagline The Brand That Fits Pepe jeans London A lee is you , a lee don’t lie own the moment y Real.   Comfortable.   Jeans . Apparel and Accessories Target group People who want a blend of style and comfort . Men and women of upper and middle class. Young urban men and women from upper middle class Men and women from the urban upper middle class People with Medium to high purchasing power who love to look glamorous at all times USP Oldest jeans brand yet modern A brand which is really innovative , stylish changing with variety at an affordable price. A company which has rich heritage , innovative designs and socially responsible organization Comfort and style at affordable rates Zara offers perfect combination of high end, chic clothing at premium prices Price range 1099 to Rs . 2999 Rs . 3000 to Rs . 9000 Rs.999 to Rs.3299 Rs.1999 to Rs.2899 Rs . 1695 to rs.3295 Rs.1000 to Rs.3000

25. Promotion Customer marketing Promotion is the process of communication with the potential buyers involving information, persuasion and influence. It includes all types of personal and impersonal communication with customers.

26. Advertising It is an impersonal form of communication which is paid for by the marketer to promote some goods or service . The Merits of Advertising as a medium of communication include: MASS REACH EHANCING CUSTOMER SATISFACTION AND CONFIDENCE EXPRESSIVENESS ECONOMICAL

27. Sales promotion It refers to short term incentives, which are designed to encourage the buyers to make immediate Purchase of a Product service There Include Promotional efforts other than advertising & others used by a company to boosts it's sales. Commonly used sales Promotion Activities include Rebate Discount Refunds Product combination Quantity gift Instant draws Assigned gifts Lucky draw Usable benefits

28. Our plan …. Create a website . An obvious one – make sure you have clear images of your collection, contact details, a biography and background of the label. Social media MARKETING is an absolute must. Not only can you use it to connect with your audience and build a relationship with them, but you can also use certain platforms like Instagram to show off and promote your products. Additionally, you can integrate your store with certain channels like Facebook, Instagram and Pinterest, meaning that if your audience sees something they like as they browse through your catalogue, they can buy it right then and there. Have a Contest or Giveaway Whether it’s to promote a new product, celebrate a holiday, or simply just because, contests and giveaways are excellent ways of acquiring new customers and engaging with existing ones. The best past? They’re perfect for fostering brand awareness and growing both your audience and business. Apart from the buzz you’ll generate around your brand and products, you can have participants enter the promotion by signing up for an email newsletter, liking or sharing a social page, and so on, which can give you valuable consumer data you can use to tailor your marketing strategy down the line

29. Conclusion of the survey conducted According to the survey , levis is the biggest competitor . The reason behind this could be the quality which we are going to confront . Also our product has been made according to the suggestions of people which we think will help us to capture the market . For a long run our profit margin is low from 5% to 8%.

30. Bibliography Some surveys were conducted , and according to the suggestions and peoples choice our product has been designed . People preferred both comfort and style and also they preferred more color which our craft department would be taking care of . L ink for the survey is as follows : https :// surveyheart.com/form/61ed8d6ba9a1813f85d3fbb8 Also some studies were made from some magazines , websites etc .