New Orientation Presentation _____2.pptx

New Orientation Presentation

1. WELCOME ABOARD!

2. YoY Litres Per Day Growth Sids Farm is born, as a small dairy farm with 20 cows 2012 Set up our first distribution centre 2014 Sid’s Farm got legally registered. Set up a new processing facility 2016 Started Operating other channels like D2C, e-Commerce Marketplaces, Stores. 2018 Milk products such as paneer, ghee, curd, etc. were added 2020 Started operations in Bangalore 2022 Our Transformation 3.5x 2024 Generated Rs.120 Cr+ in revenue. Received funding

3. India’s Most Tested Milk We’re 45 Different Quality Tests with the highest standards for quality 6500+ Tests per day Every milk can is tested Refrigerated storage at <4°C

4. PROCUREMENT 70% internal procurement 4509 farmers 8 Bulk Milk Chilling Centres (BMCs) 15 instant milk chillers QUALITY ASSURANCE 45 different quality tests Can-level testing Test for adulterants, preservatives, antibiotics and hormones > 6500 lab tests per day PRODUCTION > 42000 LPD 4,000 sq.ft. Processing Facility 31 SKUs 1 Processing facility in Hyderabad DISTRIBUTION & CHANNELS >16000 daily deliveries, 2 cities HYD & BLR 400+ delivery routes 99.20% perfect deliveries 6 Market Place Apps 500 Retail stores 11 micro-warehouses D2C Retail Corporates Agents HoReCa Target Customers 5 Channels Our Business Model

5. How do we tackle all these challenges and ensure that our customers are always drinking Pure Milk? Value Proposition

6. How do we tackle all these challenges and ensure that our customers are always drinking Pure Milk? And We Want You To Be A Part Of This! We Are Looking For People Who Can Take Ownership Solve Problems Rather Than Report Them Drive Initiatives With An Entrepreneurial Spirit And Bring Innovative Solutions That Can Take Our Company To The Next Level!

7. Building India’s healthiest D2C dairy brand About us 100% Pure Milk Available in Four Channels (D2C – 60%) 31 SKUs (Milk & Milk Products) Hyderabad and Bangalore 42,000 Litres/Day in sales

8. Sid's Farm : A Story of Growth, Quality and Dedication

9. Our story Sid’s Farm is a promise from a dad to his son: “We will produce the best possible milk and milk products” and this is what we deliver to our customers and families around us. Our USP is 100 % pure tested milk without any antibiotics, preservatives and hormones “No antibiotics, No hormones and No Preservatives”

10. Our Beginnings Started in 2013 in a leased facility in Shamshabad with dairy farm of 20 cows. Purchased own land in 2016 and moved into the current location @ Shabad between 2017-2018

11. Our Growth Transformed into a No 1 premium D2C dairy brand in Hyderabad that serves around 18000 +customers daily and also recently in December,2022 expanded our operations in Bengaluru

12. Our Products We sell Cow milk, buffalo milk paneer, cow ghee, buffalo ghee, cow butter, buffalo butter, Doodh peda Our milk is sold via our own Sids Farm app, platforms like bbdaily, SUPRdaily, Qubag, Fresh2home, Milk Basket, Swiggy Insta 500+ retail stores

13. Our Products

14. Organization Structure Sri Harsha Vadakattu Vice President, Finance Rajesh Degala Vice President, Sales & Distribution Tamal Chatterjee Head - Inorganic Growth and M & A Divyadeep Lolla Head - D2C Growth Kishore Indukuri Founder & MD

15. Dr. Kishore Indukuri, Founder & MD Founder’s Office Production Procurement Maintenance Quality Supply Chain Stores Dispatch Sunil Potturi, Chief Technology Officer Technology Product Management Key Departments & Teams’ Structure Divyadeep, Head - D2C Growth Customer Acquisition and Retention Customer Excellence Digital Marketing New Product Development Content Marketing Branding D2C Events Tamal, Head - Inorganic Growth Agents – Sales E-Commerce / Q-Commerce Mktg Mergers & Acquisitions Non D2C Retail (Tamal & Rajesh)

16. CA Sri Harsha V, Head - Finance Finance Internal Audit Admin & IT Yeshwanth Pendyala, HR Human Resources Industrial Relations Compliance Key Departments & Teams’ Structure

17. KEKA Walkthrough

18. !!??

19. Thank you!