Newspaper: Layout and Features of Front Page

23,088 views 19 slides Oct 14, 2020
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About This Presentation

The layout of the front page of the newspaper is important to understand for the students of media and communication studies.


Slide Content

NEWSPAPER: LAYOUT AND FEATURES OF FRONT TPAGE Dr. Amaresh Jha

Layout of front page

Terminologies Name Plate, Flag or Masthead Dateline and Price Skybox/Teasers/Cover Splash/Quotes Ears Pointer Headlines Splash/Subhead/Standfirst/Deck/Off lead Byline Lead Caption Main Image/ Cut Jumpline Boxed story/Strapline Advertisement

Marking the elements of front page

Name Plate, Flag or Masthead The nameplate or masthead of a newspaper or periodical is its designed title as it appears on the front page or cover. Another very common term for it in the newspaper industry is "the flag".

Dateline and Price A dateline is a date on which a news report is filed or the date of the publication of the newspaper Price the piece of text above, besides or below the masthead of a newspaper indicating the price or prices of the newspaper for a particular edition or multiple editions for different cities

Skybox/Teasers A promotional box just above, below or besides the flag or masthead. Teasers are also called Front Cover Splash

Ears The white space above or besides the masthead is called Ears

Pointers The piece of text which points to the page where the reader can find the news or information in detail. Generally the pointers are part of teasers or skybox.

Headlines Headline is the title of a newspaper article printed in large letters above the story

Splash/Cover Splash/Standoff/Subhead/Off lead Splash: The lead story. Standfirst : An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarizes the article. Off lead: Second most important story.

Byline A byline is a short phrase that indicates the name of the author/reporter/journalist of an article or report in a publication. Used in newspapers, magazines, blogs, and other publications, the byline tells the reader who wrote the piece.

Lead The lead, or opening paragraph, is the most important part of a news story . News writing strives to answer “The Five W’s and H:” that is, Who, What, When, Where, Why and How. Good leads answer as many of these questions as possible in the opening paragraph.

Caption The words that are written above or below a picture, photograph , graph etc. to explain what it is about

Main image or cut A main story in a newspaper or magazine relating to the picture on the front cover.

Jumpline A directional line at the end of the first part of a divided story or article in a newspaper. Example continued on page 3, more details on page 3 etc.

Boxed story/ Strapline A news report that is surrounded by a printed rule. The box is used to display those stories that are important or unusual.

Advertisement The activity of attracting public attention to a product or business, as by paid announcements in newspapers, magazines or any other media.

Assignment 1 Take a newspaper mark the following annotations, take the image of annotations and send it to me on email ID: [email protected]